IVP Wiki - User contributions [en]

Infotrust-thurs-wrap

2010-06-25T10:22:55Z

216.106.41.31: New page: [http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] / [http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] / [https://www.regonline.com/from_bluepri...

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] /
[mailto:info-request@infotrust.org REQUEST INFO] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.rjionline.org/events/stories/densmore-june2010/livefeed.php LIVE STREAM/BLOG] /
[http://twitter.com/#search?q=%23rjitrust TWITTER STREAM]
 
http://profile.ak.fbcdn.net/object3/526/114/n93267756902_9353.jpg
http://www.newshare.com/wiki/images/7/70/Mopress-logo.jpg
http://www.newshare.com/wiki/images/3/37/Kansas-press.jpg
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>“From Blueprint to Building: Making the Market for Digital Information"</h1>
<big>An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big> 

=FILE NOTES: Blueprint/Build Thursday wrapup up session=
<big>Here are Bill Densmore’s contemporaneous notes of the Thursday afternoon wrap-up session at “From Blueprint to Building.” A raccounteur from each of the four sessions described their discussion.</big>

===BREAKOUT ONE: The Information Trust Association “thought experiment” ===
Raccounter: Bill Densmore

*Convening of the “willing”
*Not necessarily new organization
*Consider standards for sharing users/content
*Key words privacy, openness, identity, ownership – TRUST
*Future of “dark archives”
*Standards recommendations – the AARP model?
*Involve academia – ACE
*Involve state press association execs
*Involve national press association execs
*Leverage convening power of RJI
*“How do you find trusted information?”

===BREAKOUT TWO: Ways to attract new readers and revenue===
Raccounter Stephanie Padgett

*Monetization follows engagement, so getting level of engagement to get to new level is critical.

*Folks shared things that rally engagement. Travis from Shaw has “PlanitNow.com” a local community events site. It’s a way to share revenue so if ticket sales for the local play happen on that site they get a cut of it.

*TCTV part of the Meredith Corp., implementing rewards program to reward behavior. Brings in eyeballs … money.

*ClickFuel, Colby Ward, a company designed to help folks take their local digital advertising and monitor that performance to improve it.

*WebUltra – concept is if you think about what Pandora did for music … find music you like and expose you to related stuff. WebUltra will do that for news.

Real life examples of engagement. What else could we dream of?

*Help people become consultants to sales organizations. Could local newspaper help them figure out what to do long term.

*Self-service – attract the long-tail advertisers.

*Leveraging real estate to engage with community. What if we opened up our newspaper buildings and used that to train future photographers, community members as reporters, welcome them in and engage with community (Bill: Example: the paper in Michigan)

*What if newspaper were the “do good provider” in your community? Build facilities, bridge, could we be that person to make a difference. To be a collaborator to solve problems rather than be just the reporter.

*A lot of specialty organizations – reporters with niches. As local communities are stripped of those reporters, could there be collaborative efforts with national organizations to tap into say a science reporter without having to hire that person full time.

*Martin Langeveld adds: Discussion of the need to be more involved in the transaction that follows the ad. Online becomes a network where many of the transactions and services are going direct. If we can do that the retail side, that should be a much richer source of revenue.

===BREAKOUT THREE: Multistate Digital Task Force meeting ===
Raccounteur: Jo Martin

*Spent a lot of time talking about what ifs, determined the real question is do we go forward with the ability to collect digital files with the eventual use of those files to be determined by newspapers individually and the for-profit collectively.

*Split off into three distinct committees and assigned a task force member to each of them. Corporate structures and bylaws etc. Each will meet once or twice before July 30 meeting in Kansas City. (will add in committee detail).

===BREAKOUT FOUR: Technology group===
Raccounteur: Rick Lerner

Rick Lerner: Technology group – set out to discuss how can technology assist newspapers with what they want to do and where do the want to go?

*Recognition that we should be using technology better than newspapers have been to make data more accessible and valuable to customers.

*Example: Better enable customer to see depth of an article they are interested in or find background information. Google search doesn’t do it.

*New AP application looks promising and has interactive capabilities and that should be a guide or direction to head.

*One of more surprising comments: Many newspapers still don’t have a web presence. Not sure if technology issue or a function of them not wanting to put up content for free.

*Finding tech proven to maintain the return on your investment of journalism could make a lot more information available on the web.

*Engaging customers is a good way to maintain readership and build community; a number of smaller papers surviving more easily than larger ones perhaps because they engender sense of community vs. larger papers in hand-to-hand combat with other competitive sources.

*A side and fascinating area: Discussion not of technology exactly. The notion of focusing your journalists on doing the stories that require journalists – big-j – and inviting the community to assist with reporting of more mundane types of information that need to be written. Have a reporter photographer start ball rolling on community events and invite the community to provide pictures of events, too. Experience is this seems to result in journalists producing more big-J journalism.

==DISCUSSION==

*Q: Is the news industry problem unlicensed content leakage or lack of easy payment method?

*Discussion: More a problem of an inadequate advertising model.

*Eyeballs equal money. Having great success pulling in eyeballs but the money is not following. People are engaged, unique visitors are doubling.

*Problem: Even people in breakout agree they don’t click on, and avoid ads. Most likely advertisers know that.

*Where is the real problem in the way the reporting is presented on the web: is the problem is that it is available for free or that there is leakage. Curious to discuss whether allowing information to be sent to friends is a problem.

*Big bullet point: New technology that’s coming out now even opposed to a year or two ago is providing the opportunity for the industry to make significant changes in a lot of areas, including whether or not to pay. Now that these apps are coming out, they may pay for phone/pad apps and that notion may leak back to the web.

*Changes in the way advertising is tracked and reporter. Concern that information the advertisers are finding isn’t that good. Technology might allow that to be much better.

*Discussion of web vs. app. Discussion of an application approach to distribute premium content.

==THREADS ON THE DAY==

*Densmore: More personalized engagement

*Bill Monroe: Talked in breakout, are we on the right track is this something we need to do. Unanimous yes, need to move forward. Sometimes get hung up on specifics about how what will or won’t work – too involved in tactics and not strategy. Too early to talk about costs, for example. Simple point: Does it make a mistake for newspapers to start a company to collect all of the content of all the newspapers associated with that company and then figure out how to use it? Tearsheets, archives, etc. Mission statement doesn’t mentioned specific applications. First digitize and then leverage into benefits. Not even talking about the web, talking about the print product and using that on the web to benefit newspapers and there are many ways that can be done.

*Discussion: Biz plan captures PDFs of the print product. But does form matter? More and more newspaper content is not what is on the website. PDF has different application in the mobile world. May consider taking about lexicon of PDF.

*Ed Lambeth: Where do you find data about the individualized experience?

*Bill Monroe: Why can’t there be software that when you touch an article, the computer understands that’s what I’m interested in?

*Martin Langeveld: This is one of the notions within Circulate™.

*Densmore: This is concept of inference vs. expressed preferences.

*Jo Martin: “A newspaper of one.”

*Stephanie Padgett: Like the Music Gnome project – took three years (to yield Pandora.com)

*Bill Monroe: Other application of this is on the advertising.

*Dean Mills: Likes to cite the wedding use case, the extend to which a system understands by your browsing habits that you are interested in aspects of putting on a wedding and shows you relevant information as a result.

*Bill Monroe: The whole relationship between the newspaper and advertising is changing. Suggesting a coupon.

*Observation: Yahoo Newspaper Consortium already doing this. But that doesn’t get results for the advertiser either.

*Langeveld: That’s behavioral targeting. What Circulate™ is talking about is more preference oriented. You opt in.

*Stephanie Padgett: News industry shouldn’t be at Yahoo’s mercy. The fact that you are coming together under your own auspices is the most critical thing that you are doing.

*Jo Martin: All these theories/capabilities are terrific. But it is such a low dollar amount. When can we get it to the point to pay for the journalists who provide the content?

*Shaw Newspapers exec: How many times can you segment the audience in a small market? If the segment is only seven people what difference does it matter if it is a high CPM. It’s hardly any money.

*Dan: Remember you are a market that large people are pursuing.

*Bob Kasabian: If the content is compelling and relevant, people are going to find it. Get back to the basics of what we do. The milkman brought milk when he was a kid. He went and looked for the milk and found it in the store.

==Question for Friday: What can we get accomplished for you?==

*Jo Martin: Here case: Six reporters on a 4,000-circ. paper. In a town of 6,500 people, they sell probably $50K worth of online advertising in a year for that website. The newspaper sells $798,000 worth of advertising. How do you equate that? When they went online, the lost 400 subscribers. Then went behind a paywall five years ago and are up 200+ print circ since that change. They expanded offerings on the web beyond the content on the newspaper – all kinds of web products, without taking expensive news content and putting it online for free.

*Stephanie Padgett: You can do that were you don’t have a competing TV station.

Chris Miller: There is a tension or lack of decision about whether we are pursuing this for social benefit or revenue streams. Those aren’t mutually exclusive but come to a conclusion quickly.

Kasabian: Answer is yes and yes. Without revenue, no social mission.

*Dan Kruger: My question about the newspaper business is who will lead? You’ve unintentionally ceded power to all kinds of people and yet you still have reporters on the ground, who know how to write, fact-check and spell. The rest of electronic media is vast recirculation of what you do. There is confusion: You don’t have the power? No. Who will lead? Because you are still the producers of almost all the original news content there is. I don’t have an easy answer for that, but for what it’s worth, I think you will get what you put in. …. My hope is it is not your replacement, it is someone who has a background and professionalism. I’m providing a solution, but it won’t make any difference if somebody doesn’t grab hold of it and lead.

*Bob Kasabian: In the processing of putting the business plan together, it became apparent it was the grass-routes publishers who were going to lead. How long it is going to take I don’t know.

Dan Kruger: I think you have as much chance to lead in the middle of the country as either coast does. I’m fairly certain if somebody leads people will sign up to follow.

*Bill Monroe: He is getting numerous emails. State press association boards wants to sign up. They are looking for leadership, for a solution. This may be part of it.

*Kasabian: You can act from inspiration not desperation. “I’m approaching this from inspiration. I think we’ve got an idea here that could be transformational, it could be the basis of what is to come . . . not what’s going on today but 2-3-5 years from now. We think there is enough grass-roots support that we have a pretty good shot of moving the market.”

*Bill Monroe: History is that press associations get a lot accomplished when they work together.

[[Category:Infotrust]]

Infotrust-agenda

2010-06-24T03:47:04Z

216.106.41.31:

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] /
[mailto:info-request@infotrust.org REQUEST INFO] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.rjionline.org/events/stories/densmore-june2010/livefeed.php LIVE STREAM/BLOG] /
[http://twitter.com/#search?q=%23rjitrust TWITTER STREAM]
 

[http://www.infotrust.org/ HOME PAGE] 
http://profile.ak.fbcdn.net/object3/526/114/n93267756902_9353.jpg
http://www.newshare.com/wiki/images/7/70/Mopress-logo.jpg
http://www.newshare.com/wiki/images/3/37/Kansas-press.jpg
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>“From Blueprint to Building: Making the Market for Digital Information"</h1>
http://farm4.static.flickr.com/3162/3045457126_d155b7ae66_s_d.jpg
http://farm4.static.flickr.com/3315/3215506883_b9f9b09647_s_d.jpg
http://farm4.static.flickr.com/3280/3045458132_c8abe1b580_s_d.jpg
http://farm4.static.flickr.com/3238/3110129831_5277fc05fc_s_d.jpg
http://farm4.static.flickr.com/3264/3215909678_f53a8dc46b_s_d.jpg
http://farm4.static.flickr.com/3020/3045458758_85a4985b94_s_d.jpg
http://farm4.static.flickr.com/3370/3215906764_56d8e7ffe8_s_d.jpg
http://farm4.static.flickr.com/3166/3045530564_8c0ecd3fcd_s_d.jpg
http://farm4.static.flickr.com/3178/3045457914_19f5be45d2_s_d.jpg
http://farm4.static.flickr.com/3114/3215055799_e63c7c4985_s_d.jpg
<big> An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big>
=AGENDA / SCHEDULE =
<big>The basic schedule is set but some of the specific activities are subject to change. Please consult this page and send any suggestions to [mailto:blueprint@infotrust.org blueprint@infotrust.org.]</big> / [http://www.infotrust.org BACK TO HOME PAGE]

===Wednesday, June 23===

*3 p.m. – 4:30 p.m. – Optional tour and introduction to Reynolds Journalism Institute facilities; meet with key staff and researchers. (LOCATION: Reynolds Journalism Institute, 499 South 9th St., 573-882-2922)
*5 p.m.-6:30 p.m. – Cocktails and networking (LOCATION: Missouri Room at the Hampton Inn, 1225 Fellows Place, 573-214-2222)
*6:30 p.m. – 9 p.m. – Dinner, the Hampton Inn, sponsored by the Reynolds Journalism Institute. Brief remarks by Bill Monroe and Bill Densmore; round-the-room intros to learn mutual expectations and expertise.

===Thursday, June 24===

(Full hot breakfast available at Hampton Inn) 

*7:30 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)

*7:45 a.m. – Continental breakfast outside Fred W. Smith Forum, Room 200, 2nd Floor, RJI Building, 499 South 9th St.

*8:15 a.m. – Welcome and Overview – Dean Mills / Bill Monroe / Jo Martin (RJI-Room 200/Fred Smith Forum)

====The corporate forms (Smith Forum)====
*8:30 a.m. – The need for the Information Trust Association (Bill Densmore)
*8:45 a.m. – The need for operating entities like ANDAC (Bill Monroe)

==== Multistate Digital Task Force Meeting (Fred Smith Forum)====
*9:00 a.m. – The plan for American Newspaper Digital Access Corp. outlined, in multimedia
*9:30 a.m. – Formation and discussion of implementation committees
**Corporate structure and bylaws
**Marketing
**Fee Structure
**Budget (Bill Monroe, Chris Mudge, Doug Crews, Doug Nastaett, Bob Kasabian)
*10:30 a.m. BREAK

====Collaboration options -- AP and the DPA====

*10:45 a.m. – Speaker – Randy Picht of The Associated Press previews its July 14 News Registry launch announcement
*11:10 a.m. -- Dan Kruger, CEO, [http://www.iphase3.com/ iPhase3 Corp.,] briefs us on their content-control technology
*11:20 a.m. – A REACTION: "RJI [http://www.rjionline.org/projects/digital-publishing/index.php Digital Publishing Alliance:] ANDAC/ITA ally or precursor?" -- [http://www.rjionline.org/staff-and-advisers/roger-fidler.php Roger Fidler,] DPA director
*11:30 a.m. -- Facilitated reaction and discussion (Bill Densmore leads)

*11:45 a.m. – Pre-lunch networking break

*12:15 p.m. -1:30 p.m. – Lunch -- The Upper Crust Restaurant, 904 Elm St., (One block from RJI) <ul><ul>
*Speaker – [http://law.missouri.edu/faculty/directory/lambertt.html Thom Lambert,] professor, Univ. of Missouri School of Law (antitrust expert), "Antitrust: Intentions Matters: Legal features of the Association Form" / [http://www.newshare.com/wiki/index.php/Infotrust-antitrust DISCUSSION QUESTIONS]
</ul></ul>

====Breakouts: 1:45 p.m.-3:15 p.m. (RJI Building)====
Breakouts charged to return with two to five proposals to vote on.

*Breakout 1 – Confirm direction on Infotrust association mission, objectives, structure and bylaws/governance (Bill Densmore/Tom Lambert) / Lambert Room
*Breakout 2 – Confirm operating entity ownership, capitalization and services (Bill Monroe-Bob Kasabian) / Spencer Room
*Breakout 3 – Building revenue and readership in the evolving digital ecosystem (Martin Langeveld-Stephanie Padgett) / 211 RJI
*Breakout 4 – Technology tools, trials and tradeoffs for trust, identity, commerce (Rick Lerner-Joe Bergeron) / 203A-Fellows workroom

====Report Back: 3:30 p.m.-4:30 p.m. (RJI Room 100A) ====

*Report out from breakouts
In order to focus discussion and action, we'll operate like an informal legislative body. In this facilitated discussion, each breakout committee will report “bills” for discussion and first reading. Final votes will be taken on Friday morning.

====Break time: 4:30 p.m.-6:00 p.m.====
*Networking time at RJI to review "bills" and possible amendments . . . or . . .
*Meetings called by specific vendors (rooms TBD)
*Return to Hampton Inn

====Reception/Dinner/Discussion -- 6:30 p.m.-9:00 p.m.====
*Reception/Dinner: [http://map.missouri.edu/bldgview?bldg=37376 Reynolds Alumni Center]; Reception 6 p.m.; dinner 6:45 p.m.
*Speaker/presentation -- [http://www.rjionline.org/about/stories/staff-and-advisers/staff/esther-thorson.php Esther Thorson,] research director, Donald W. Reynolds Journalism Institute, with [http://economics.missouri.edu/people/milyo.shtml Prof. Jeff Milyo,] Frederick A. Middlebush Chair in the Social Sciences, University of Missouri, Department of Economics and Truman School of Public Affairs: "Newspapers and Community: Documenting the Connection -- the Newspapers Matter Project."

===Friday, June 25===

(hot breakfast available at Hampton Inn) 

*8:15 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)

*8:30 a.m. – Continental breakfast outside Fred W. Smith Forum, 2nd Floor, RJI Building

*9:00 a.m. -- Congress Work / Second Readings
<ul><ul>"Bill managers" present the breakout proposals from Thursday for second reading, reflecting any amendatory language worked out informally during on Thursday afternoon or evening. After discussion, proposals are tabled for a final afternoon up or down vote)
</ul></ul>
*10:15 a.m. -- Key issues / Situation analysis discussion
<ul><ul>Vendors, researchers, technologists, publishers develop a list of key challenges facing the news industry capable of being overcome by collaboration and knowledge sharing. We then "post" break out sessions based upon the identified issues for before- and after-lunch breakout speed presentations. The knowledge learned informs the end-of-day wrap up and consensus voting.
</ul></ul>
*10:45 a.m. -- Break

====11 a.m.-12:30 p.m. -- Vendor/technology/issues breakouts (Round One)====

Breakout rooms will be assigned

<ul><ul>Depending on the overall size of the convening group, three-to-five concurrent roundtable-discussion breakouts in meeting spaces around the Reynolds Journalism Institute. Each breakout nominates a discussion manager and a note-taker for web posting of knowledge shared and any outcomes, proposals or next steps.
</ul></ul>
* (At mid-day, some participants will leave to catch afternoon flights, proxying their votes to remaining colleagues)

====12:30 p.m.-1:30 p.m. -- Box lunches (outside, weather permitting, or eat in the breakoutrooms)====

====1:30 p.m.-3 p.m. -- Vendor-issues breakouts (Round Two)====

*Some participants will leave, proxying their votes to remaining colleagues

====3 p.m. -- Report Backs (Fred Smith Forum, Room 200) ====
<ul><ul>Note takers and discussion managers from each breakout report in briefly (also posting by email or directly to the wiki). These insights inform the final voting.
</ul></ul>
==== 4 p.m. -- Final voting actions (Fred Smith Forum, Room 200)====
*"Bill managers" present final actions for approval. All voting is non-binding but represents a thoughtful consensus for industry and public consideration, and to guide the work of an expanded Midwest Digital Task Force in forming and funding operations.

==== 4:30 p.m. -- Wrap-up -- Bill Monroe / Bill Densmore (Smith Forum)====

===Saturday, June 26===
<big>Congress participants are invited to use the facilities of the Reynolds Journalism Institute during the day on Saturday for ongoing work or discussions as needed. Please consult with event staff on Thursday or early Friday to confirm requirements and schedule.</big> 
 [http://www.infotrust.org BACK TO HOME PAGE]

[[Category:Infotrust]]

Infotrust

2010-06-24T03:45:43Z

216.106.41.31:

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] /
[mailto:info-request@infotrust.org REQUEST INFO] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.rjionline.org/events/stories/densmore-june2010/livefeed.php LIVE STREAM/BLOG] /
[http://twitter.com/#search?q=%23rjitrust TWITTER STREAM]
 
http://profile.ak.fbcdn.net/object3/526/114/n93267756902_9353.jpg
http://www.newshare.com/wiki/images/7/70/Mopress-logo.jpg
http://www.newshare.com/wiki/images/3/37/Kansas-press.jpg
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>“From Blueprint to Building: Making the Market for Digital Information"</h1>
<big>An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big> 

==PLANS TO ACTION / [https://www.regonline.com/from_blueprint_to_building REGISTER NOW] . . . [mailto:info-request@infotrust.org REQUEST INFO] . . . [http://www.newshare.com/blueprint.pdf DOWNLOAD FLYER]==

[[Image:Andac-plan-THUMB.jpg|150px|thumb|left|[http://www.newshare.com/wiki/index.php/Andac READ ABOUT ANDAC]]]
<BIG>Eighteen months ago, about 60 people gathered on the American prairie and set out to describe a [http://www.ivpblueprint.org blueprint for a new information economy] that would be based upon [http://newshare.com/wiki/index.php/Jta-trust trust, identity and commerce.] On June 24, at that same prairie meeting spot, some of them will start building it.

Do you want to be among the 70 founders, architects and builders? You're invited. Come to “From Blueprint to Building: Making the Market for Digital Information,” Wed.-Fri. June 23-25 at the Donald W. Reynolds Journalism Institute in Columbia, Mo. </BIG>

<hr>[http://newshare.com/wiki/index.php/Andac-monroe-speech Read the case for action in behalf of newspapers SPEECH by Bill Monroe, Feb. 4, 2010]<hr>
==WHAT WE’LL DO==
This is not a conference, or a summit. It’s a [http://en.wikipedia.org/wiki/Congress congress,] of news and information service providers -- organized by U.S. state press associations and the Reynolds Institute, an ideas-experiments-research center affiliated with the Missouri School of Journalism, the nation’s oldest and near-largest. In this ultra-fast-moving information ecosystem, we have two intentions:
<h3>
*Consider establishing a [http://www.journalismtrust.org non-profit collaborative] that will specify standards, platforms and protocols for a digital information marketplace; supporting investment and partnering with operating companies and,
*Define and start raising money for an [http://www.newshare.com/wiki/index.php/andac operating company or association] that answers to, and primarily serves and benefits, all America's newspapers -- and is focused on profitably sharing, protecting and managing their digital content.</h3>

[[Image:Rji-comfort.jpg|400px|thumb|left|]]
You can arrive on Wednesday afternoon, or Thursday afternoon, and we’ll wrap up Friday afternoon, with optional additional research discussions or solution-provider briefings on Saturday morning. Over three days you will:
<ul><ul>
*Hear and comment on Thursday's first-public unveiling of a business plan for a news-industry hub for sharing users, information and commerce. The [http://www.newshare.com/wiki/index.php/andac American Newspaper Digital Access Corp. (ANDAC)] will solve current problems for newspapers. It’s the inspiration of the [http://www.newshare.com/wiki/index.php/Jta-associations Multistate Digital Task Force] -- a seed group of publishers from Iowa, Missouri and Kansas.

*Help frame the structure, governance and mission of the [http://www.infotrust.org Information Trust Association (ITA)] a facilitator of trust, identity and information commerce on the Internet and mobile networks.

*Share ideas with some of the brightest minds in Internet law, copyright, technology, social networking, commerce, government and advertising about the ITA’s value, roles and limits, and how it will support enterprises like ANDAC.

*Call or join ad-hoc break-out sessions aimed at fostering ideas, experiments and solutions with the potential to sustain the values, principles and purposes of journalism in new or legacy forms.

*Share unstructured break time for ad-hoc collaboration in one of the many meeting rooms at the Reynolds Journalism Institute, or at one of the many restaurants and nightspots adjacent to campus.
</ul></ul>

==WHO SHOULD ATTEND==

Among people most likely to benefit from participating are: State press association directors, newspaper and other media and telecom executives, producers, journalists, philanthropists, entrepreneurs, technologists, public-policy activists, bankers and – citizens! “From Blueprint to Building: Making the Market for Digital Information,” is a public event. All discussions will be “on the record.” / [http://www.newshare.com/wiki/index.php/Infotrust-vendors (A WORD ABOUT VENDORS.)]

The Information Trust Association and the new Multistate Digital Marketplace Service Corp. (working title) are both likely to be guided by boards broadly representative of their constituencies. If you are ready to be considered for service, you should join us in Missouri.

==WHERE WE'LL MEET==
http://farm4.static.flickr.com/3162/3045457126_d155b7ae66_s_d.jpg
http://farm4.static.flickr.com/3315/3215506883_b9f9b09647_s_d.jpg
http://farm4.static.flickr.com/3280/3045458132_c8abe1b580_s_d.jpg
http://farm4.static.flickr.com/3238/3110129831_5277fc05fc_s_d.jpg
http://farm4.static.flickr.com/3264/3215909678_f53a8dc46b_s_d.jpg
http://farm4.static.flickr.com/3020/3045458758_85a4985b94_s_d.jpg
http://farm4.static.flickr.com/3370/3215906764_56d8e7ffe8_s_d.jpg
http://farm4.static.flickr.com/3166/3045530564_8c0ecd3fcd_s_d.jpg
http://farm4.static.flickr.com/3178/3045457914_19f5be45d2_s_d.jpg
http://farm4.static.flickr.com/3114/3215055799_e63c7c4985_s_d.jpg

We'll meet in the two-year-old, [http://www.rjionline.org Donald W. Reynolds Journalism Institute] at the University of Missouri. Since its dedication in Sept. 2008, "RJI" has become a sought-after venue for meetings on the cutting-edge of journalism research and innovation. / [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ (view more photos)]

==FINDING MORE INFORMATION==

The program and process for “Blueprint to Building” are under construction. Bookmark http://www.infotrust.org to check for updates in the program and to see who is signing up to participate. As we prepare to gather, you’ll begin to see links to recommended readings, resources and services from fellow participants. You can submit a resource for consideration to build@infotrust.org

[[Image:Hampton-atrium.jpg|250px|thumb|right|Hampton Inn (Fellows Place) atrium]]

==WHAT IT COSTS / LODGING . . . [https://www.regonline.com/from_blueprint_to_building CLICK TO REGISTER]==

Our core meeting spaces are designed for a maximum of 80 people and we’ll take them first-come basis until we’re full to capacity. Registration is now open and if you register between now and May 31, you can take advantage of the early-bird rate of $95 for the full three days or $75 for two days – including meals. Our hotel partner is the two-year-old [http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn (Fellows Place),] adjacent to campus. "From Blueprint to Build" has a block of rooms [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RPA-20100623/index.jhtml?WT.mc_id=POG reserved through June 10 at a special rate of $99/night,] including a hot buffet breakfast. 
<ul><ul><ul><ul><ul><ul><ul>
Hampton Inn & Suites Columbia 
(at the University of Missouri) 
1225 Fellows Place 
Columbia, Missouri 65201 
1-573-214-2222 

===[http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RPA-20100623/index.jhtml?WT.mc_id=POG RESERVE A ROOM NOW]===
</ul></ul></ul></ul></ul></ul></ul>
. . . or you can choose from [http://travel.yahoo.com/p-hotel-477202-columbia_hotels-i this list] of other hotels.

==GETTING HERE==

*AIR TRAVEL -- Three airports serve Columbia. Both [http://www.kansas-city-mci.com/airlines.php Kansas City (MCI)] and [http://www.flystl.com/flystl/airlines/ St. Louis (STL)] are mini-hubs for [http://www.southwest.com Southwest Airlines] and they are served by the other major and regional carriers. In addition, [http://www.delta.com Delta Air Lines] regional jets serve the [http://www.flymidmo.com/ Columbia Regional Airport (COU),] 10 minutes from campus, with [http://www.flymidmo.com/flightschedule.html three non-stop regional-jet flights] per day to Delta’s [http://nsflight.com/Data/MEM.html Memphis hub.]

*GROUND TRANSIT -- Columbia is in the middle of Missouri with Kansas City and St. Louis at either end. It’s a a hassle-free drive on Interstate 70 east from MCI (2.25 hours) or west from STL (1.75 hours) to Columbia via rental car or aboard the [http://www.moexpress.com/ MoeXpress] van shuttle service. You will need to make a pre-paid reservation with MoeXpress.

*CAR RENTAL -- All the major car-rental agencies operation from MCI and STL. [http://www.avis.com/car-rental/html/landing/missouri-rental.html?mid=local-lpg Avis] has a local franchise in Columbia, which may facilitate one-way rentals from either airport. To consult on this option, call the Columbia office directly at (573) 442-6945.

==[http://www.newshare.com/wiki/index.php/Infotrust-agenda GO TO AGENDA/SCHEDULE]==

[[Category:Infotrust]]