IVP Wiki - User contributions [en]

Individuated-icurrent

2010-06-22T21:27:51Z

64.134.124.10: New page: =Bill Densmore's notes of talk by Ramana Rao, founder of iCurrent,at Individuated News, Denver, June 22, 2010= The three legs of the stool: Business, content and experience. The product ...

=Bill Densmore's notes of talk by Ramana Rao, founder of iCurrent,at Individuated News, Denver, June 22, 2010=

The three legs of the stool: Business, content and experience. The product to the consumer is content and experience. Personalization requires the person's participation. Personalization should be organized according to their interests and the content not sources or presentation.

Personalization has been around for a while but hasn't really succeeded. "People haven't been able to figure out how to involve the person in the process," says Rao. "It has to be about interests and content, not sources or presentation."

The core question Rao asked: "Can you build an everyday intelligence app for every man." He's found it difficult to build what he calls the great Internet news experience. He says the iCurrent service is the best take at it so far.

Market needs include:

*Curation and presentation (major news websites)
*Aggregating and filtering (yahoo, Google, TEchMember, Facebook, Digg, Twitter
*Convenience and familiarity (Newsletters, alerts, Google, Yahoo, Microsoft
*Personal Control -- Start pages/filters (MyYahoo, iGoogle, NetVibes
*Specialized flows and tasks -- Professional products (Factiva, Bloomberg), Vertical delivery plays (FirstRain, Skygrid, InsideView). FirstRain bought by Reuters for Open Calais.

"Assume people are smart, they're just constrained."

==What the engaged experience requires==

*High personal relevance -- Across breadth, depth and contexts of interest
*Responsible to evolving interests -- Adjustable and adjusting to the flow of interest as you go
*Simple, yet comprehensive, experience -- Top, hot, fun, serendipity and sharing matter.

"There is something to say for keeping news a little bit antisocial. It is supposed to be close and reflective." Such readers deserve a start page at least as compelling as your Facebook start page.

Most people don't want to be out alone by themselves. They want some of the page non-personal. They ask in focus groups: "It's not going to get too personal, is it?" . . . Says: Rao: "I genuinely think people are self correcting in this regard."

They want something that is less brittle than search. One third is always context, the right rail.

==What is iCurrent?==
A personalized news on the web, and alos for the mobile and Facebook widgets.

"How do you get the user to drive? It takes a lot of tinker toys or machine parts. It is algorithms plus curation plus user signals. We aren't scared about how to figure out how to get the user to participate."

They are harvesting from 30,000 sources. The have 10,000 users. About 800 of them use the page for more than an hour a week.

Bill Gates in the context of charity rather than social networking.

He calls it "Pandora for news." He says Pandora's investor has also invested in them.

"I'd say we have an operation that is very similar to Google News."

*Harvesting, cradwing and scrdaping , deduping, cleaning and normalizing
*Text analytics, entity extration, categorizing, clustering
*Putting it all into a rich index
*A filtering engine handles query processing, reranking algoritms, composition algorithms
*Channel pages and send them to apps and agents

There are two databases: The resource database and the channel user data.

==He runs a demo==

"If I use a channel a lot, that channel will show up more."

Channels are picked based on the topics you look at over time.

"It's little questions as you are going based on the stuff that is happening."

"Sources are really important, let me just say that."
He says 27% of all sessions have driving behavior in them. "Personalization technology doesn't have great uptake because it has not tended to be that effective."

Individuated-brill

2010-06-22T21:26:32Z

64.134.124.10: New page: =Bill Densmore's notes from Steve Brill's presentation at Individuated News/Denver June 22, 2010= Peter Vandeventer introduces Steve Brill from Journalism Online/Press+. He calls Brill ...

=Bill Densmore's notes from Steve Brill's presentation at Individuated News/Denver June 22, 2010=

Peter Vandeventer introduces Steve Brill from Journalism Online/Press+.

He calls Brill "the leading company of getting people to charge."

Vandeventer says Press+ "is the choice of many, many newspapers including MNG and our newspapers where we are going to begin offering that at Chico and YOrk and there's been a lot of vetting within MNG."

Brill will talk for 25 minutes and then there is a Q&A.

Brill begins by saying he appreciates being in the lead but also appreciates being associated with the First Amendment values noted on the walls of the Denver Post building lobby. He said he wrote magazine articles throughout college and and law school.

He started American Lawyer and Court TV, and sold that. He and his wife donated money to start the journalism initiative at Yale University. Participants are scattered at news organizations all around the world.

Two years ago he got a call from a woman calling from her dry-cleaning store in Queens. How was her daughter, at Yale and interested in journalism, going to pay back her student loans? "And so, about a year ago, this kept eating away at me, I started this company."

He said he teamed up with Gordon Crovitz and Leo Hindery.

"We have also received a minority investment from News Corp., Rupert Murdoch's company.

Brill starts in with slides.

The mission is to help restore the viability of journalism as a business model and to provide technology and market intelligence publishers must have to generate revenue from readres and distributors for their digital content, through a flexible hybrid paid model. For print publishers, they want to restore the value propositions of the print media by eliminating the full free alternerative and to "help consumers through this transiton by simplifying the process by which they can gain access to paid content."

"We think we've developed a convenient, easy way to move consumers into the process," says Brill.

His next slide asks why Press+ should be the choice of publishers. His points:

-- Try to allow publishers to benefit from the network affect. "Once you sign up for Press+ and once we have your account, then if you want to sign up (for another content service) then you just have to click. You're already done."

He says this is half of what iTunes does. The good thing is that iTunes is easy, but the bad part is "Apple owns the customer . . . that's the thing we don't do, which you'll see in a second."

"As we get some critical mass, we are going to put packages together . . . for example we could do a baseball package . . . and that might attract people to the pages of the Denver Post."

==What are services?==

Services break down into four categories:

1. Common platform. Buy annual or monthly subscriptions, day passes or single articles from multple publishers.

2. Participation in Topic-Based Packages. Aggressively market all-inclusive annual or monthly subscriptioins for consumers who want to pay one fee to acceess common areas of ocntent acrsso the sites.

3. Reports from the front line.

4. A common base of knowledge.

Now he shows a screen shot. You can buy monthly subscriptions, and you can choose one more platforms, "so that people can buy from you, no matter what the platform. . . . The logic is simple -- you produce the content . . . the brand that (people) care about is the newspaper. How they choose to get that content delivered is between you and them."

His slide says: "The user never leaves the site. Registration, authentication and purchases all take place within a single dialog box."

He adds: "The publisher owns all the data and the publisher makes all the decisions about publishing and packaging and everything else."

==The Reader Revenue Platform==

With 16 dials, Press+ offers infinitely flexible payment options, says Brill's slide. He lists the 16 (no change from earlier disclosers. Some of the 16, just typed quickly: Meter access ,selected content, timely content, teasuer content, ehnaced site functions, out-of-market access, mobile/tablet access, membership, micropayments, day of week passes, monthly and annual subscriptions, topical packages, print/online bundles, convrsion and upsells, ancillary products, donations.

He focuses particularly on out-of-market access. He says a college newspaper came to him and say they don't want to charges students or faculty but have tons of alumns. They wanted to charge their alumni.

"We think we know that micropayments are not going to work and subscriptions are going to work, but why take the chance, so we are building both," says Brill.

==Where does that put us today?==

Brill thinks we are an infliction point. He identifies three stages:

*First stage was giving it away for free.The thought was that ad revenue would work. But price goes down if the supply is unlimited. Online advertising inventory is unlimited. As a result, he says the print franchise goes into a tailspin. "It has not been the bonanza that everybody thought and it is not likely to be."

*Stage two: Experimentation with paid content. As it becomes clear that ad revenues will not be enouhg, publications monetize their website by charging readers for online content. Publications that successfull make the shift convince readres that their online product has value while maintaing traffic-generated ad revenue and defending their print franchise.

*Stage three: Going digital. Print becomes icnreasingly obsolete; readers want to get their news in a digital form. Just as they were willing to pay for a quality print product, they are willing to pay for a digital product they can trust. Publications that have been able to convince readers that they deliver a valuable product are the ones that stick around.

==Tips for navigating stage two==

From a slide:

*Defend, but build, too. If you simply charge a lot for your online content, you will help defend print. But you will also drive online readers away. Which means your not building for Stage Three. Plus, you're leaving money on the table right now -- and hurting print up-sells.

*It's not payback time. Yes, your readers have been getting your product for free for years, and you've seen the light, so now you're tempted to make your website so expensive that they are forced to buy you in print. But remember where you are heading. Digital content, not prit, is the future, and if you don't provide a quality, sustainable online product in your market at a price that will attract buyers, someone else (Yahoo? Google?) will succeed by offering an inferior product for free.

*But it is time to get paid. You need to get your reares accustomed to the idea that your online product has value, so you shouldn't be giving it away for free, even to print subscribers. Publications that already have paid content modes have found that print subscribers are willing to pay a (discounted) sum for the online product as a bundle with print. Don't leave that money on the table.

*Baby steps are good. it's OK to start slow, with a low price and a high meter. Your goal is to get your most loyal readers used to the idea tht quality content is worth something online without losing casual readers who are less likely to pay. Low prices and flexible meters will stop you from scaring anyone away in this phase.

"We are making a platform here that is flexible, and everybody needs to be flexible," says Brill.

==What are decisions must publishers make now?==

*Decide which content is to stay free and which should be premium?

*What do you do every day that is distinctive and valuable? "If everybody . . . is thinking that way, that can only be a good thing."

*What type of access to premium content will you ask users to pay for? Choices included metered (how many free articles), geographic (charge out of market), timely (archives pay/free), interactive (what about sharing content).

*How much should you charge?

*How will you expaand your paid model

*How will you change your ad rates?

"This whole process, when we started talking to publishers, I remember the publisher at a large national newspaper, the publisher had a look of fear in her eyes . . . it was as if she was imagining she was going to be asked to dive off this cliff."

"The metaphor we use is imagine this big swimming pool in a luxury resort and you have 42 steps and you just walk very very low, step by step . . . no bad things are going to happen, you are just going to do it slowly and you measure each step as you go along. That's the way we're going to work out of this thing."

==QUESTIONS AND ANSWERS==

Q: As you take the baby steps, how are you going to protect your content online?

A: He says this is a favorite type of question. What if 1% of people steal it? The answer is _hit happens, he replies. CAn you erase the cookies and go around the meter? the WSJ has found only a few percent actually do that. You won't eliminate it completely. Most people are doing it for the convenience. "I put that under the category of a really great problem."

Q: What does investment by News Corp. mean to you?

A: They already have some systems in place. It wouldn't surprise us or them if a lot of their other publications used us. There are certain things we can do much easier and faster than the legacy systems they have. What the News Corp. investment means and the reason I was so happy to get it is . . . any new company faces the problem of financial credibility. "If somebody just made a multi-million dollar investment," that helps a lot.

"Rupert is the single most foreceful and articulate person arguing for this simple proposition that all the things these people do upstairs have value, and that is very important to all of us," says Brill.

Q: Is dicussion changing with editors as you have this? They are less worried about losing traffic?

A: He gives a pretty long answer ending with: "What's changed in newsrooms is the realization that they really need to worry about getting paid," says Brill. "I think that whole attitude has changed."

==His reaction to stories about Google "newspass" initiative==

Q: He is asked about the Google announcement.

A: He says Google just told writers of those stories what they told the Newspaper Association of America a year ago. "It is not an announcement . . . I think it just shows the power of the New York Times, to discover an announcement that is a year old."

A: He says: We have five of the seven largest or eight of the 10, and David (someone from MediaNews Group) said, why do I want to be on your press release in August when I can't tell my customers what my plans are, when I want to do this I'll announce it to my customers. Then someone gave an interview to Business Week. He said it was up to the affiliates to announce. "Now we've got religion, we don't talk about any of our affiliates, and as they role out this summer they will tell their customers what they want to tell them .... it takes the burden off us, and it is the way we should be doing it."

Q: Is your stuff going to be searchible?

A: We are not searchible in any way, shape or form because we don't have any content. The newspapers do. He says it will still be searchible via Google News -- just a summary. "You don't go off the Google radar."

Infotrust-agenda

2010-06-22T21:22:51Z

64.134.124.10: /* Collaboration options -- AP and the DPA */

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.infotrust.org/ HOME PAGE] 
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http://www.newshare.com/wiki/images/7/70/Mopress-logo.jpg
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[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>“From Blueprint to Building: Making the Market for Digital Information"</h1>
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<big> An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big>
=AGENDA / SCHEDULE =
<big>The basic schedule is set but some of the specific activities are subject to change. Please consult this page and send any suggestions to [mailto:blueprint@infotrust.org blueprint@infotrust.org.]</big> / [http://www.infotrust.org BACK TO HOME PAGE]

===Wednesday, June 23===

*3 p.m. – 4:30 p.m. – Optional tour and introduction to Reynolds Journalism Institute facilities; meet with key staff and researchers. (LOCATION: Reynolds Journalism Institute, 499 South 9th St., 573-882-2922)
*5 p.m.-6:30 p.m. – Cocktails and networking (LOCATION: Missouri Room at the Hampton Inn, 1225 Fellows Place, 573-214-2222)
*6:30 p.m. – 9 p.m. – Dinner, the Hampton Inn, sponsored by the Reynolds Journalism Institute. Brief remarks by Bill Monroe and Bill Densmore; round-the-room intros to learn mutual expectations and expertise.

===Thursday, June 24===

(Full hot breakfast available at Hampton Inn) 

*7:30 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)

*7:45 a.m. – Continental breakfast outside Fred W. Smith Forum, Room 200, 2nd Floor, RJI Building, 499 South 9th St.

*8:15 a.m. – Welcome and Overview – Dean Mills / Bill Monroe / Jo Martin (RJI-Room 200/Fred Smith Forum)

====The corporate forms (Smith Forum)====
*8:30 a.m. – The need for the Information Trust Association (Bill Densmore)
*8:45 a.m. – The need for operating entities like ANDAC (Bill Monroe)

==== Multistate Digital Task Force Meeting (Fred Smith Forum)====
*9:00 a.m. – The plan for American Newspaper Digital Access Corp. outlined, in multimedia
*9:30 a.m. – Formation and discussion of implementation committees
**Corporate structure and bylaws
**Marketing
**Fee Structure
**Budget (Bill Monroe, Chris Mudge, Doug Crews, Doug Nastaett, Bob Kasabian)
*10:30 a.m. BREAK

====Collaboration options -- AP and the DPA====

*10:45 a.m. – Speaker – Randy Picht of The Associated Press previews its July 14 News Registry launch announcement
*11:10 a.m. -- Dan Kruger, CEO, [http://www.iphase3.com/ iPhase3 Corp.,] briefs us on their content-control technology
*11:20 a.m. – A REACTION: "RJI [http://www.rjionline.org/projects/digital-publishing/index.php Digital Publishing Alliance:] ANDAC/ITA ally or precursor?" -- [http://www.rjionline.org/staff-and-advisers/roger-fidler.php Roger Fidler,] DPA director
*11:30 a.m. -- Facilitated reaction and discussion (Bill Densmore leads)

*11:45 a.m. – Pre-lunch networking break

*12:15 p.m. -1:30 p.m. – Lunch -- The Upper Crust Restaurant, 904 Elm St., (One block from RJI) <ul><ul>
*Speaker – [http://law.missouri.edu/faculty/directory/lambertt.html Thom Lambert,] professor, Univ. of Missouri School of Law (antitrust expert), "Antitrust: Intentions Matters: Legal features of the Association Form" / [http://www.newshare.com/wiki/index.php/Infotrust-antitrust DISCUSSION QUESTIONS]
</ul></ul>

====Breakouts: 1:45 p.m.-3:15 p.m. (RJI Building)====
Breakouts charged to return with two to five proposals to vote on.

*Breakout 1 – Confirm direction on Infotrust association mission, objectives, structure and bylaws/governance (Bill Densmore/Tom Lambert) / Lambert Room
*Breakout 2 – Confirm operating entity ownership, capitalization and services (Bill Monroe-Bob Kasabian) / Spencer Room
*Breakout 3 – Building revenue and readership in the evolving digital ecosystem (Martin Langeveld-Stephanie Padgett) / 211 RJI
*Breakout 4 – Technology tools, trials and tradeoffs for trust, identity, commerce (Rick Lerner-Joe Bergeron) / 203A-Fellows workroom

====Report Back: 3:30 p.m.-4:30 p.m. (RJI Room 100A) ====

*Report out from breakouts
In order to focus discussion and action, we'll operate like an informal legislative body. In this facilitated discussion, each breakout committee will report “bills” for discussion and first reading. Final votes will be taken on Friday morning.

====Break time: 4:30 p.m.-6:00 p.m.====
*Networking time at RJI to review "bills" and possible amendments . . . or . . .
*Meetings called by specific vendors (rooms TBD)
*Return to Hampton Inn

====Reception/Dinner/Discussion -- 6:30 p.m.-9:00 p.m.====
*Reception/Dinner: [http://map.missouri.edu/bldgview?bldg=37376 Reynolds Alumni Center]; Reception 6 p.m.; dinner 6:45 p.m.
*Speaker/presentation -- [http://www.rjionline.org/about/stories/staff-and-advisers/staff/esther-thorson.php Esther Thorson,] research director, Donald W. Reynolds Journalism Institute, with [http://economics.missouri.edu/people/milyo.shtml Prof. Jeff Milyo,] Frederick A. Middlebush Chair in the Social Sciences, University of Missouri, Department of Economics and Truman School of Public Affairs: "Newspapers and Community: Documenting the Connection -- the Newspapers Matter Project."

===Friday, June 25===

(hot breakfast available at Hampton Inn) 

*8:15 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)

*8:30 a.m. – Continental breakfast outside Fred W. Smith Forum, 2nd Floor, RJI Building

*9:00 a.m. -- Congress Work / Second Readings
<ul><ul>"Bill managers" present the breakout proposals from Thursday for second reading, reflecting any amendatory language worked out informally during on Thursday afternoon or evening. After discussion, proposals are tabled for a final afternoon up or down vote)
</ul></ul>
*10:15 a.m. -- Key issues / Situation analysis discussion
<ul><ul>Vendors, researchers, technologists, publishers develop a list of key challenges facing the news industry capable of being overcome by collaboration and knowledge sharing. We then "post" break out sessions based upon the identified issues for before- and after-lunch breakout speed presentations. The knowledge learned informs the end-of-day wrap up and consensus voting.
</ul></ul>
*10:45 a.m. -- Break

====11 a.m.-12:30 p.m. -- Vendor/technology/issues breakouts (Round One)====

Breakout rooms will be assigned

<ul><ul>Depending on the overall size of the convening group, three-to-five concurrent roundtable-discussion breakouts in meeting spaces around the Reynolds Journalism Institute. Each breakout nominates a discussion manager and a note-taker for web posting of knowledge shared and any outcomes, proposals or next steps.
</ul></ul>
* (At mid-day, some participants will leave to catch afternoon flights, proxying their votes to remaining colleagues)

====12:30 p.m.-1:30 p.m. -- Box lunches (outside, weather permitting, or eat in the breakoutrooms)====

====1:30 p.m.-3 p.m. -- Vendor-issues breakouts (Round Two)====

*Some participants will leave, proxying their votes to remaining colleagues

====3 p.m. -- Report Backs (Fred Smith Forum, Room 200) ====
<ul><ul>Note takers and discussion managers from each breakout report in briefly (also posting by email or directly to the wiki). These insights inform the final voting.
</ul></ul>
==== 4 p.m. -- Final voting actions (Fred Smith Forum, Room 200)====
*"Bill managers" present final actions for approval. All voting is non-binding but represents a thoughtful consensus for industry and public consideration, and to guide the work of an expanded Midwest Digital Task Force in forming and funding operations.

==== 4:30 p.m. -- Wrap-up -- Bill Monroe / Bill Densmore (Smith Forum)====

===Saturday, June 26===
<big>Congress participants are invited to use the facilities of the Reynolds Journalism Institute during the day on Saturday for ongoing work or discussions as needed. Please consult with event staff on Thursday or early Friday to confirm requirements and schedule.</big> 
 [http://www.infotrust.org BACK TO HOME PAGE]

[[Category:Infotrust]]

Infotrust-agenda

2010-06-22T21:21:37Z

64.134.124.10: /* Collaboration options -- AP and the DPA */

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.infotrust.org/ HOME PAGE] 
http://profile.ak.fbcdn.net/object3/526/114/n93267756902_9353.jpg
http://www.newshare.com/wiki/images/7/70/Mopress-logo.jpg
http://www.newshare.com/wiki/images/3/37/Kansas-press.jpg
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>“From Blueprint to Building: Making the Market for Digital Information"</h1>
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<big> An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big>
=AGENDA / SCHEDULE =
<big>The basic schedule is set but some of the specific activities are subject to change. Please consult this page and send any suggestions to [mailto:blueprint@infotrust.org blueprint@infotrust.org.]</big> / [http://www.infotrust.org BACK TO HOME PAGE]

===Wednesday, June 23===

*3 p.m. – 4:30 p.m. – Optional tour and introduction to Reynolds Journalism Institute facilities; meet with key staff and researchers. (LOCATION: Reynolds Journalism Institute, 499 South 9th St., 573-882-2922)
*5 p.m.-6:30 p.m. – Cocktails and networking (LOCATION: Missouri Room at the Hampton Inn, 1225 Fellows Place, 573-214-2222)
*6:30 p.m. – 9 p.m. – Dinner, the Hampton Inn, sponsored by the Reynolds Journalism Institute. Brief remarks by Bill Monroe and Bill Densmore; round-the-room intros to learn mutual expectations and expertise.

===Thursday, June 24===

(Full hot breakfast available at Hampton Inn) 

*7:30 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)

*7:45 a.m. – Continental breakfast outside Fred W. Smith Forum, Room 200, 2nd Floor, RJI Building, 499 South 9th St.

*8:15 a.m. – Welcome and Overview – Dean Mills / Bill Monroe / Jo Martin (RJI-Room 200/Fred Smith Forum)

====The corporate forms (Smith Forum)====
*8:30 a.m. – The need for the Information Trust Association (Bill Densmore)
*8:45 a.m. – The need for operating entities like ANDAC (Bill Monroe)

==== Multistate Digital Task Force Meeting (Fred Smith Forum)====
*9:00 a.m. – The plan for American Newspaper Digital Access Corp. outlined, in multimedia
*9:30 a.m. – Formation and discussion of implementation committees
**Corporate structure and bylaws
**Marketing
**Fee Structure
**Budget (Bill Monroe, Chris Mudge, Doug Crews, Doug Nastaett, Bob Kasabian)
*10:30 a.m. BREAK

====Collaboration options -- AP and the DPA====

*10:45 a.m. – Speaker – Randy Picht of The Associated Press previews its July 14 News Registry launch announcement
*11:10 a.m. -- Dan Kruger, CEO, iPhase3 Corp., briefs us on their content-control technology
*11:20 a.m. – A REACTION: "RJI [http://www.rjionline.org/projects/digital-publishing/index.php Digital Publishing Alliance:] ANDAC/ITA ally or precursor?" -- [http://www.rjionline.org/staff-and-advisers/roger-fidler.php Roger Fidler,] DPA director
*11:30 a.m. -- Facilitated reaction and discussion (Bill Densmore leads)

*11:45 a.m. – Pre-lunch networking break

*12:15 p.m. -1:30 p.m. – Lunch -- The Upper Crust Restaurant, 904 Elm St., (One block from RJI) <ul><ul>
*Speaker – [http://law.missouri.edu/faculty/directory/lambertt.html Thom Lambert,] professor, Univ. of Missouri School of Law (antitrust expert), "Antitrust: Intentions Matters: Legal features of the Association Form" / [http://www.newshare.com/wiki/index.php/Infotrust-antitrust DISCUSSION QUESTIONS]
</ul></ul>

====Breakouts: 1:45 p.m.-3:15 p.m. (RJI Building)====
Breakouts charged to return with two to five proposals to vote on.

*Breakout 1 – Confirm direction on Infotrust association mission, objectives, structure and bylaws/governance (Bill Densmore/Tom Lambert) / Lambert Room
*Breakout 2 – Confirm operating entity ownership, capitalization and services (Bill Monroe-Bob Kasabian) / Spencer Room
*Breakout 3 – Building revenue and readership in the evolving digital ecosystem (Martin Langeveld-Stephanie Padgett) / 211 RJI
*Breakout 4 – Technology tools, trials and tradeoffs for trust, identity, commerce (Rick Lerner-Joe Bergeron) / 203A-Fellows workroom

====Report Back: 3:30 p.m.-4:30 p.m. (RJI Room 100A) ====

*Report out from breakouts
In order to focus discussion and action, we'll operate like an informal legislative body. In this facilitated discussion, each breakout committee will report “bills” for discussion and first reading. Final votes will be taken on Friday morning.

====Break time: 4:30 p.m.-6:00 p.m.====
*Networking time at RJI to review "bills" and possible amendments . . . or . . .
*Meetings called by specific vendors (rooms TBD)
*Return to Hampton Inn

====Reception/Dinner/Discussion -- 6:30 p.m.-9:00 p.m.====
*Reception/Dinner: [http://map.missouri.edu/bldgview?bldg=37376 Reynolds Alumni Center]; Reception 6 p.m.; dinner 6:45 p.m.
*Speaker/presentation -- [http://www.rjionline.org/about/stories/staff-and-advisers/staff/esther-thorson.php Esther Thorson,] research director, Donald W. Reynolds Journalism Institute, with [http://economics.missouri.edu/people/milyo.shtml Prof. Jeff Milyo,] Frederick A. Middlebush Chair in the Social Sciences, University of Missouri, Department of Economics and Truman School of Public Affairs: "Newspapers and Community: Documenting the Connection -- the Newspapers Matter Project."

===Friday, June 25===

(hot breakfast available at Hampton Inn) 

*8:15 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)

*8:30 a.m. – Continental breakfast outside Fred W. Smith Forum, 2nd Floor, RJI Building

*9:00 a.m. -- Congress Work / Second Readings
<ul><ul>"Bill managers" present the breakout proposals from Thursday for second reading, reflecting any amendatory language worked out informally during on Thursday afternoon or evening. After discussion, proposals are tabled for a final afternoon up or down vote)
</ul></ul>
*10:15 a.m. -- Key issues / Situation analysis discussion
<ul><ul>Vendors, researchers, technologists, publishers develop a list of key challenges facing the news industry capable of being overcome by collaboration and knowledge sharing. We then "post" break out sessions based upon the identified issues for before- and after-lunch breakout speed presentations. The knowledge learned informs the end-of-day wrap up and consensus voting.
</ul></ul>
*10:45 a.m. -- Break

====11 a.m.-12:30 p.m. -- Vendor/technology/issues breakouts (Round One)====

Breakout rooms will be assigned

<ul><ul>Depending on the overall size of the convening group, three-to-five concurrent roundtable-discussion breakouts in meeting spaces around the Reynolds Journalism Institute. Each breakout nominates a discussion manager and a note-taker for web posting of knowledge shared and any outcomes, proposals or next steps.
</ul></ul>
* (At mid-day, some participants will leave to catch afternoon flights, proxying their votes to remaining colleagues)

====12:30 p.m.-1:30 p.m. -- Box lunches (outside, weather permitting, or eat in the breakoutrooms)====

====1:30 p.m.-3 p.m. -- Vendor-issues breakouts (Round Two)====

*Some participants will leave, proxying their votes to remaining colleagues

====3 p.m. -- Report Backs (Fred Smith Forum, Room 200) ====
<ul><ul>Note takers and discussion managers from each breakout report in briefly (also posting by email or directly to the wiki). These insights inform the final voting.
</ul></ul>
==== 4 p.m. -- Final voting actions (Fred Smith Forum, Room 200)====
*"Bill managers" present final actions for approval. All voting is non-binding but represents a thoughtful consensus for industry and public consideration, and to guide the work of an expanded Midwest Digital Task Force in forming and funding operations.

==== 4:30 p.m. -- Wrap-up -- Bill Monroe / Bill Densmore (Smith Forum)====

===Saturday, June 26===
<big>Congress participants are invited to use the facilities of the Reynolds Journalism Institute during the day on Saturday for ongoing work or discussions as needed. Please consult with event staff on Thursday or early Friday to confirm requirements and schedule.</big> 
 [http://www.infotrust.org BACK TO HOME PAGE]

[[Category:Infotrust]]

Infotrust-participants

2010-06-22T21:15:42Z

64.134.124.10:

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO'S COMING] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] / [http://www.infotrust.org/ HOME PAGE] 
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[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>“From Blueprint to Building: Making the Market for Digital Information"</h1>
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<big>An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big> 
=Who's coming=

<big>Here's the list of participants in "From Blueprint to Building," updated as people register. If you're coming, and you don't see your name here, add it, or email [mailto:blueprint@infotrust.org blueprint@infotrust.org] and tell us.</big>
<hr> 
#Dennis Anderson, managing editor, Lawrence Journal-World, Lawrence, Kan.
#Bill Anderson, founder, Interform LLC, (transaction processing), Auburn, Wash. (participating via CoverItLive)
#Doug Anstaett, executive director, [http://www.kspress.com Kansas Press Assn.], former publisher of the Newton (Kan.) Kansan and Brookings (S.D.) Register, Topeka, Kan.
#Greg Baker, Missouri Press Service, Columbia, Mo.
#David Bordewyk, general manager, South Dakota Newspaper Association, Brookings, S.D.
#Kia Breaux, acting bureau chief, The Associated Press, Kansas City, Mo.
#Jessica Brown, president, Gateway Media Literacy Partners Inc., St. Louis, Mo.
#Brad Buchanan, president/ceo, GeoTel Corp. dba Newz Group, Columbia, Mo.
#Ian Buchanan, vp-operations, GeoTel Corp. dba Newz Group, Columbia, Mo.
#Scott Buchanan, corporate counsel, GeoTel Corp. dba Newz Group, Columbia, Mo.
#Doug Crews, executive director, Missouri Press Association, Columbia, Mo.
#[http://journalism.missouri.edu/faculty/charles-davis.html Charles Davis,] director, [http://www.nfoic.org/ National Freedom of Information Center,] Columbia, Mo.
#Linda Denning, Ellsworth County Independent/Reporter, Ellsworth, Kan.
#[http://newshare.typepad.com/about.html Bill Densmore,] consultant, [http://www.rjionline.org/fellows-program/densmore-b/index.php Reynolds Journalism Institute,] co-founder, [http://www.circlabs.com CircLabs Inc.], board member, New England Newspaper & Press Assn., Williamstown, Mass.
#Dennis DeRossett, Illinois Press Association, Springfield, Ill.
#[http://www.rjionline.org/about/stories/staff-and-advisers/staff/roger-fidler.php Roger Fidler,] director, [http://www.rjionline.org/digital-publishing/dpa/index.php Digital Publishing Alliance,] Reynolds Journalism Institute, Columbia, Mo.
#Kim Garretson, partner, [http://www.ovative.com Ovative/Group,] Minneapolis, Minn.
#Brad Genry, Houston (Mo.) Herald
#Rebecca Groveman, software engineer, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.
#Robert Kasabian, Multistate Digital Task Force business plan consultant, Purcellville, Va.
#Suzie Katz, PhotoWings, San Francisco
#Dan Kruger, CEO, iPhase3 Corp., Littleton, Colo. (content access control)
#David Kurns, Meredith Corp., Des Moines, Iowa
#[http://www.law.missouri.edu/faculty/directory/lambertt.html Thom Lambert,] professor, Univ. of Missouri School of Law, Columbia, Mo. (antitrust expert)
#Edmund Lambeth, professor emeritus, Missouri School of Journalism, Columbia, Mo.
#Mitchell Land, interim dean, Mayborn Journalism School, Univ. of North Texas, Denton, Texas
#[http://www.circlabs.com/about/langeveld/ Martin Langeveld,] executive vp, [http://www.circlabs.com CircLabs Inc.,] Williamstown, Mass./Columbia, Mo.
#Phil Lewis, editor/vice president, Naples Daily News/ E.W. Scripps Co., Naples, Fla.
#[http://www.clickshare.com/aboutus/management.shtml Richard Lerner,] CEO, [http://www.clickshare.com/aboutus Clickshare Service Corp.,] Amherst, Mass.
#Barry Locher, Illinois Press Association, Springfield, Ill.
#Bernard Lunzer, president, The Newspaper Guild-CWA, Washington, D.C.
#Ben Marshall, Publisher, The Sterling Bulletin, Sterling, Kan.
#Jo Martin, chief operating officer, Times-Citizen Communications, Iowa Falls, Iowa
#Mark Maassen, director, online advertising, Kansas City Star, Kansas City, Mo.
#Trevis Mayfield, VP/COO community media group, Shaw Newspapers, Sterling, Ill.
#[http://journalism.missouri.edu/faculty/dean-mills.html Dean Mills,] dean, Missouri School of Journalism, Columbia, Mo.
#Chris Miller, CEO, [http://www.wordpress.com/missioncntrl3c The Mission Center L3C], St. Louis, Mo. (L3C expert)
#Bill Monroe, director, Multistate Digital Task Force, Des Moines, Iowa
#[http://www.rjionline.org/fellows-program/padgett/index.php Stephanie Padgett,] research fellow, Reynolds Journalism Institute, Columbia, MO
#Randy Picht, The Associated Press, Kansas City, Mo.
#Carol Pierce, [http://www.pnrc.net/about-2/ Public Notice Resource Center], Arlington, Va.
#Mark Poepsel, Ph.D. candidate, Missouri School of Journalism, Columbia, Mo.
#TENTATIVE -- [http://www.newshare.com/wiki/index.php/Jtm-pnw-world-cafe#Peter_Rinearson Peter Rinearson,] CEO, [http://www.intersect.com/ Intersect.com] and [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=73473131 Intersect PTP, Inc.] Seattle, Wash.
#Brian Steffens, executive director, National Newspaper Association, Columbia, Mo.
#[http://www.rjionline.org/about/stories/staff-and-advisers/staff/esther-thorson.php Esther Thorson,] research director, Reynolds Journalism Institute, Columbia, Mo.
#Richard Ward, CEO, CentraMart Inc., North Kansas City, Mo.
#Tom Warhover, executive editor, The Missourian, Columbia, Mo.
#Andy Waters, VP, interactive media, Columbia Daily Tribune, Columbia, Mo.
#Colby West, founder, [http://www.newshare.com/wiki/index.php/Infotrust-vendor-clickfuel Clickfuel,] Milton, Mass.

[[Category:Infotrust]]