IVP Wiki - User contributions [en]

Blueprint-program

2008-10-30T21:25:19Z

74.242.231.203: /* FRIDAY MORNING */ typo

[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]
==The Information Valet Project:==
=Blueprinting the shared user/value network=
===December 3-5, 2008 Reynolds Journalism Institute Columbia, Missouri===

[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .
[http://densmore.newshare.com/wiki/index.php/Blueprint HOME PAGE] . . .

<hr>
[[Image:Rji-ideas.jpg|thumb|150px|left|[]]]
[[Image:Rji-working.jpg|thumb|150px|right|[]]]
A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a [http://informationvalet.wordpress.com/about/ shared-user network] for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.
<hr>

=PROGRAM/SCHEDULE=
Subject to change. Check this page for updates

*Collaborators and participants [http://densmore.newshare.com/wiki/index.php/Blueprint-travel fly in] on Wednesday, Dec. 3, and register at the conference hotel venue, the [http://densmore.newshare.com/wiki/index.php/Blueprint-lodging The Hampton Inn.]

===WEDNESDAY===

At the hotel . . .

*3 p.m.-5 p.m. -- A convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others.

*5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres
registration/reception (at hotel) for all participants.

*6 p.m.-7 p.m. -- Buffet dinner (at the hotel); Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.

*7 p.m.-8:30 p.m. -- "Identifying the Problem and the Opportunity." An agenda-setting discussion at the hotel. Introductions by Bill Densmore, Reynolds Journalism Institute fellow and Information Valet Project convenor, Dean Mills, dean of the Missouri Journalism School, and others.

===THURSDAY===

Continental breakfast at the Hampton Inn; informal networking at hotel

*8:30 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI)
*9:00 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI
*9 a.m.-10 a.m. -- Discussion: "Confirming the Opportunity: Identifying Task Groups" -- ''Participants confirm Wednesday evening's framing of the challenge/opportunity and organize task group/break-out discussions to formulate a solution/development strategy.''

*10:00 a.m.-10:30 a.m. -- Free time/bio break/check Email; optional tour of RJI/Futures Lab
*10:30 a.m.-noon -- First meeting of task group breakouts:
<ul><ul>
1. Legal/corporate form -- Todd Eskelsen and Jon Hart 

2. Marketing -- Carole Christie and other(s) TBD 

3. Advertising -- User-reward model, from inference to shared 

4. Content -- Syndication opportunities -- Newspaper Consortium / others 

5. Privacy/demographics/identity -- (Inviting reps from Project VRM / Info Card Fdtn / Identity Commons / OpenID / Shibboleth 

6. Financial/settlement 

7. Technology / IP 

8. Business Models -- Bill Densmore and others 
</ul></ul>
====Other breakouts determined on the fly at 9 a.m. session====
<ul>
*Noon-12:30 p.m. -- More informal discussion/walking facility/Futures Lab

*12:30 p.m. -- Walk or shuttle to the Reynolds Alumni Center for lunch

*1 p.m. -- During dessert, morning breakout leaders present reports

*1:30 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene

*2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?

*3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination.

*3:15-3:30 p.m. -- Bio and snack/coffee break

*3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.

*5 p.m.-6 p.m. -- Shuttles make roundtrip to the hotel for those who need to get to their room before supper.

*6:00 p.m. -- Pre-dinner reception (cash bar).

*6:30 p.m. -- Buffet dinner in RJI Room 100

*7:30 p.m. -- 8:30 p.m. -- Five-minute report backs from each breakouts; recommendations for next steps to consider overnight.
</ul>
END OF PROGRAM -- Shuttle back to Hampton Inn

===FRIDAY MORNING===

Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum.

*8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- ''In a facilitated discussion, break-out designated reporters conform their recommendations for next steps; consensus built for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.''

*10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m.
Northwest Airlink departure from the Columbia airport.

*10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps.

*Noon -- Bag lunch available; Shuttles to hotel available; coordination with MoEX for shuttle to MCI or STL airports.

Program continues continues somewhat informally until lunchtime; we faciliate
MoExpress connections to MCI and STL, ideally departing from front of RJI.
<hr>
<h3>OPTIONAL AFTERNOON ACTIVITIES:
<li>Optional task-group meeting/discussion time
<li>Briefing on [rji.missouri.edu/futures-lab/index.php Reynolds Futures Lab] initiatives, capabilities

</ul></ul><hr>
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .

Blueprint

2008-10-30T21:23:31Z

74.242.231.203: /* COSTS */ typo

[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
=Blueprinting the Information Valet Economy=
===Building a collaborative, shared-user network December 3-5, 2008 Reynolds Journalism Institute Columbia, Missouri===

[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .

<hr>

[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]

=YOU'RE INVITED=
<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3>

You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.

==WHY IS 'BLUEPRINT' NEEDED?==
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''New(s) Social Network.''' 

[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]
<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBCRIBE TO OUR RSS FEED]<HR>

[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]

==WHAT TO EXPECT==

A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.

==WHO SHOULD PARTICIPATE==

If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."

[http://rji.missouri.edu/image-library/stories/new-building/index.php VIEW ADDITIONAL PHOTOS]

==TWO LEVELS OF PARTICIPATION==
<ul><ul>
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn.
 
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult.
</ul></ul> 

==WHY NOW?==
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people.

When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.

Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation. But we now know there are some missing pieces:
<ul><ul>
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites.

<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience.

<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider. 
</ul></ul>

==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==
The technologists would call this federated authentication coupled with a four-party commerce network. We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]

For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.

==TAKE CHARGE OF DISRUPTION==

[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]

If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.

In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . . and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.

As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.

You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again. But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.

==COSTS==

We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only):

*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16
*"Project Collaborator" -- $95.00 -- If you plan an active, ongoing role
*"Regular Participant" -- $125.00 -- If you're interested enough to come but not sure after that

<hr>
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-program THE PROGRAM/SCHEDULE] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .