IVP Wiki - User contributions [en]

Persona-comments-Rachel Davis Mersey, Northwestern Univ.

2011-05-02T19:40:59Z

96.233.185.34:

====Comments, questions and recommendations about "From Paper to Persona"====
Source: Email communication, May 21, 2011 

Densmore points out an important and undercovered element of the Attention Age, the idea that people are in control of their interpersonal presentations
of the self but not of those mediated online. This is an essential revelation and creates, as Densmore argues, an opportunity for news companies. His argument for the Information Trust Association is novel, provocative and thoughtful. I like the [association] examples on pp. 44-46 quite a bit. I think they are an essential part of the argument actually and perhaps should get even more play in the larger document.

Rachel Davis Mersey, Ph.D. 
Assistant Professor, Medill School of Journalism 
Research Director, Media Management Center 
Fellow, Institute for Policy Research 
Northwestern University 
1870 Campus Drive, 3rd Floor 
Evanston, IL 60208 
p. 847.491.2196<tel:847.491.2196> and f. 847.491.5925<tel:847.491.5925 
e. rdmersey@northwestern.edu

[[Category:Persona-comments]]

Persona-comments-Rachel Davis Mersey, Northwestern Univ.

2011-05-02T19:40:36Z

96.233.185.34:

====Comments, questions and recommendations about "From Paper to Persona"====
Source: Email communication, May 21, 2011 

Densmore points out an important and undercovered element of the Attention Age, the idea that people are in control of their interpersonal presentations
of the self but not of those mediated online. This is an essential revelation and creates, as Densmore argues, an opportunity for news companies. His argument for the Information Trust Association is novel, provocative and thoughtful. I like the [association] examples on pp. 43-45 quite a bit. I think they are an essential part of the argument actually and perhaps should get even more play in the larger document.

Rachel Davis Mersey, Ph.D. 
Assistant Professor, Medill School of Journalism 
Research Director, Media Management Center 
Fellow, Institute for Policy Research 
Northwestern University 
1870 Campus Drive, 3rd Floor 
Evanston, IL 60208 
p. 847.491.2196<tel:847.491.2196> and f. 847.491.5925<tel:847.491.5925 
e. rdmersey@northwestern.edu

[[Category:Persona-comments]]

Persona-comments-Bill Anderson retired banking CIO

2011-04-22T23:01:08Z

96.233.185.34: New page: Let me preface my comments with a description of my background. I am a retired banking system technologist and operational executive. I spent over 40 years in the back office of some of ...

Let me preface my comments with a description of my background. I am a
retired banking system technologist and operational executive. I spent over
40 years in the back office of some of the largest banks in the country. I
have no experience in the news or publishing industry, but what I do have is
experience with competitors working together for the betterment of all.

We, in the banking business rely on information systems technology for our
very existence and without agreements amongst ourselves we could not provide
our customers with the ability to transact business in any part of the world
instead of just in their own neighborhoods. We do that by joining together
in associations or consortiums that administer rules of operation and
behavior. The ACH, VISA, MasterCard, Bankwire, International Wire Transfer
are just a few of the many networks whose services provide communications
technology that allow for the flow of the information required to conduct
our business. The systems that manage these networks were all developed by
the banks themselves without governmental help or regulation.

Banking is not the only business that relies on cooperation amongst
competitors for effective and efficient operation. The telecommunications
business is another example. Local phone companies cooperate with long-lines
companies and cell phone companies to manage the flow of traffic. They have
comprehensive accounting systems that settle and clear payment information.
They compete in the market place, but cooperate in the back office so their
customers can use their phone to reach anyone in the world.

Bill Densmore has recognized that the only way for the news industry to
survive is to join together and form an association of competitors (the ITA)
and develop your own network. I don't mean that you have to buy a lot of
expensive equipment and spend hundreds of millions of dollars developing
software. Much of what you'll need is already available and relatively
easily adaptable for your use. Micro accounting systems used by cell phone
companies are very mature and easily adaptable. Clearing and settling
systems are well established in the banking system. Inter-operability
between web sites is well established.

The challenge facing the news industry is not a technical challenge, nor is
it a challenge of a lack of customers. The challenge is facing the fact that
no one is going to solve your problem for you. The time for debate is over.
Unless you ACT now you will lose the opportunity to determine your destiny.
Bill Densmore has painstakingly and eloquently laid out a pathway for you.
You need to do this in order to take charge of your destiny: DO IT NOW OR
FOREVER HOLD YOUR PEACE!

Bill Anderson 
Auburn, Wash. 
wlanderson@qwest.net

Persona-comments-Rachel Davis Mersey, Northwestern Univ.

2011-04-22T22:57:40Z

96.233.185.34:

====Comments, questions and recommendations about "From Paper to Persona"====
Source: Email communication, May 21, 2011 

Densmore points out an important and undercovered element of the Attention Age, the idea that people are in control of their interpersonal presentations
of the self but not of those mediated online. This is an essential revelation and creates, as Densmore argues, an opportunity for news companies. His
argument for the Information Trust Association is novel, provocative and thoughtful.

I likes the [association] examples on pp. 43-45 quite a bit. I think they are an essential part of the argument actually and perhaps should get even more play in the larger document.

Rachel Davis Mersey, Ph.D. 
Assistant Professor, Medill School of Journalism 
Research Director, Media Management Center 
Fellow, Institute for Policy Research 
Northwestern University 
1870 Campus Drive, 3rd Floor 
Evanston, IL 60208 
p. 847.491.2196<tel:847.491.2196> and f. 847.491.5925<tel:847.491.5925 
e. rdmersey@northwestern.edu

[[Category:Persona-comments]]

Persona-rji

2011-04-18T14:37:12Z

96.233.185.34: /* Assertions */

=Wednesday, 9 a.m.-10:30 a.m. Infovalet Project Work Session: "From Paper to Persona"=
[[Image:Rji-whitepaper-cover-thumb.jpg|400px|thumb|right|http://www.papertopersona.org]]
='''Help plan research/action:''' ''Making the marketplace for privacy, trust, identity and information commerce''=
<big>RJI consulting fellow Bill Densmore leads a fast-paced discussion of his draft white paper, "From Paper to Persona: Managing Information Overload; Sustaining Journalism in an Attention Age." The draft paper is available for reading or skimming from:

*http://www.newshare.com/whitepaper.pdf

Plan to participate in a tough assessment of the potential for industry collaboration through a public-benefit organization that would help make a marketplace for trust, identity and information commerce. Help plan next research or action steps.</big>

==Agenda/Schedule==

*Powerpoint walkthrough of "Print to Persona" (25 minutes)
*Q&A (15 minutes)
*Describe discussion process (5 minutes)
*Groups of 3-6 discuss questions/concerns about notions of trust, identity, infocommerce ecosystem (15 minutes)
*Report backs from discussion groups (15 minutes)
*Consideration of next steps (10 minutes)
*Quick highlights of InfoValet Discovery Service beta effort at The Missourian (if time) -- 5 minutes

==Key premise==

Densmore has been previewing the white paper to selected reviewers from http://www.papertopersona.org where he writes:

<big>"As the news and paper come unglued, what will pay for journalism in the new news ecosystem? . . . An emerging Attention Economy is transforming the news business. It represents for the institutions which practice journalism a chance to survive beyond the era of mass-market advertising, by becoming “information valets” for their readers, viewers and users. Trust, access, identity and value are core issues, affecting convenience, privacy and personalization. The attention economy will invite new collaboration among news, advertising, publishing, entertainment, technology and philanthropic services . . . [T]he defining challenge for news organizations in the 21st century is no longer managing proprietary information, but helping the public manage our attention to ubiquitous information. In less than a decade, we have moved from a world of relative information scarcity -- access restricted by a variety of technical choke points -- such as presses -- to a world of such information abundance that the average user's challenge is not how to access information, or even how find it, but how to personalize, trust and make sense of it. The Internet as we know it today is not up to this task. With a new, public-benefit initiative, it will be.</big>

===Assertions===

After surveying the landscape for the news business, we might make these four assertions:

*Siloed three-party content and ad networks are doing fine for now.

*To continue to grow, they will need to learn how to share users and content without giving up their silos or users, and within the bounds of looming privacy regulation.

*Consumers want simple, convenient, privacy-respectful access to information from anywhere, some of which they will pay for and some of which will pay for their attention (by providing services in exchange for advertising views or promotional credits).

*Marketers and content providers need a universal, neutral way to exchange value with each other and with consumers for this content and commercial messages.

===Hypothesis===

-- Stakeholders should organize a public-benefit consortium, probably
nonprofit, to specify and govern a neutral, "one-pass" registration,
authentication and event-logging infrastructure. Give a working title to
this fourth party: The Information Trust Association.

== Synopsis of white paper==

The challenge of meshing privacy, trust, identity and information commerce in a common system with the potential to help sustain journalism has been undertaken conceptually by a researcher at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.

Reynolds Fellow Bill Densmore has written the report: "From Paper to Persona: Managing Information Overload; Sustaining Journalism in an Attention Age." The paper calls for the creation of a public-benefit Information Trust Association. It would -- within the limits of existing antitrust law -- convene publishers, technologists, foundations and the public to create a system for exchanging small bits of content -- a sort of microaccounting system -- among multiple independent publishers. In Densmore's "InfoValet" system idea, public users would be able to choose from a plurality of information agents from which to open a one ID, one-bill account that would work to purchase information broadly.

Densmore also sees the Information Trust Association as making and enforcing protocols governing users' "persona" -- personal information -- and allowing consumers to barter that information for value across the same microaccounting, or “value exchange,” system. The ITA will guide not run this trust, identity and information commerce environment – sanctioning and enabling multiple competitive businesses. The banking industry might play a role in the back shop processing.

Densmore sees all this as necessary as news organizations switch from producing products -- newspapers and broadcasts -- to a service -- helping users to find the information -- in any venue – which they need to be informed, effective citizens.

In this role, Densmore writes, publishers will have to rely less on a mass-market advertising and undifferentiated markets, learning instead to understand and deliver the personalized information needs of individual users. This will require that each publisher be able make money referring their users to each others' content -- hence the need for the microaccounting.

==REFERENCE LINKS==
<h4>
*READ: [http://www.newshare.com/ita/whitepaper.pdf "Making the New Digital Market: The Case for the Information Trust Association"] 
*VIEW: [http://www.newshare.com/persona/tucker.pdf "Ideas to Practice: The Information Valet Project"] (Nov. 4, 2009 slide deck-6.4megs) 
*FOLLOW: [http://www.newshare.com/wiki/index.php?title=Category:Persona-comments Comments about "Paper to Persona."]
*BACKGROUND: [http://wp.me/phs1Y-Z What is meant by the "Four-Party model?"]
*BACKGROUND: [http://informationvalet.wordpress.com/2011/01/07/what-do-we-mean-by-valet-a-little-explanation/ What we mean by "valet" -- a little explanation]

===VIDEO: [http://vimeo.com/4557201 The Information Valet Project: Origins in 12 minutes]===
*VIDEO: In August, 2008, Bill Densmore arrived at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism with a mission -- create a shared-user network owned by the nation's news and information-services industry which could address privacy, enhanced advertising and charging for content. Watch this 12-minute video of Densmore’s May 5, 2009 presentation of his research: http://vimeo.com/4557201

Persona-rji

2011-04-18T14:36:10Z

96.233.185.34: /* Key premise */

=Wednesday, 9 a.m.-10:30 a.m. Infovalet Project Work Session: "From Paper to Persona"=
[[Image:Rji-whitepaper-cover-thumb.jpg|400px|thumb|right|http://www.papertopersona.org]]
='''Help plan research/action:''' ''Making the marketplace for privacy, trust, identity and information commerce''=
<big>RJI consulting fellow Bill Densmore leads a fast-paced discussion of his draft white paper, "From Paper to Persona: Managing Information Overload; Sustaining Journalism in an Attention Age." The draft paper is available for reading or skimming from:

*http://www.newshare.com/whitepaper.pdf

Plan to participate in a tough assessment of the potential for industry collaboration through a public-benefit organization that would help make a marketplace for trust, identity and information commerce. Help plan next research or action steps.</big>

==Agenda/Schedule==

*Powerpoint walkthrough of "Print to Persona" (25 minutes)
*Q&A (15 minutes)
*Describe discussion process (5 minutes)
*Groups of 3-6 discuss questions/concerns about notions of trust, identity, infocommerce ecosystem (15 minutes)
*Report backs from discussion groups (15 minutes)
*Consideration of next steps (10 minutes)
*Quick highlights of InfoValet Discovery Service beta effort at The Missourian (if time) -- 5 minutes

==Key premise==

Densmore has been previewing the white paper to selected reviewers from http://www.papertopersona.org where he writes:

<big>"As the news and paper come unglued, what will pay for journalism in the new news ecosystem? . . . An emerging Attention Economy is transforming the news business. It represents for the institutions which practice journalism a chance to survive beyond the era of mass-market advertising, by becoming “information valets” for their readers, viewers and users. Trust, access, identity and value are core issues, affecting convenience, privacy and personalization. The attention economy will invite new collaboration among news, advertising, publishing, entertainment, technology and philanthropic services . . . [T]he defining challenge for news organizations in the 21st century is no longer managing proprietary information, but helping the public manage our attention to ubiquitous information. In less than a decade, we have moved from a world of relative information scarcity -- access restricted by a variety of technical choke points -- such as presses -- to a world of such information abundance that the average user's challenge is not how to access information, or even how find it, but how to personalize, trust and make sense of it. The Internet as we know it today is not up to this task. With a new, public-benefit initiative, it will be.</big>

===Assertions===

After surveying the landscape for the news business, we might make these four assertions:

*Siloed three-party content and ad networks are doing fine for now.

*To continue to grow, they will need to learn how to share users and
content without giving up their silos or users, and within the bounds of
looming privacy regulation.

*Consumers want simple, convenient, privacy-respectful access to
information from anywhere, some of which they will pay for and some of which
will pay for their attention (by providing services in exchange for advertising
views or promotional credits).

*Marketers and content providers need a universal, neutral way to
exchange value with each other and with consumers for this content and
commercial messages.

===Hypothesis===

-- Stakeholders should organize a public-benefit consortium, probably
nonprofit, to specify and govern a neutral, "one-pass" registration,
authentication and event-logging infrastructure. Give a working title to
this fourth party: The Information Trust Association.

== Synopsis of white paper==

The challenge of meshing privacy, trust, identity and information commerce in a common system with the potential to help sustain journalism has been undertaken conceptually by a researcher at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.

Reynolds Fellow Bill Densmore has written the report: "From Paper to Persona: Managing Information Overload; Sustaining Journalism in an Attention Age." The paper calls for the creation of a public-benefit Information Trust Association. It would -- within the limits of existing antitrust law -- convene publishers, technologists, foundations and the public to create a system for exchanging small bits of content -- a sort of microaccounting system -- among multiple independent publishers. In Densmore's "InfoValet" system idea, public users would be able to choose from a plurality of information agents from which to open a one ID, one-bill account that would work to purchase information broadly.

Densmore also sees the Information Trust Association as making and enforcing protocols governing users' "persona" -- personal information -- and allowing consumers to barter that information for value across the same microaccounting, or “value exchange,” system. The ITA will guide not run this trust, identity and information commerce environment – sanctioning and enabling multiple competitive businesses. The banking industry might play a role in the back shop processing.

Densmore sees all this as necessary as news organizations switch from producing products -- newspapers and broadcasts -- to a service -- helping users to find the information -- in any venue – which they need to be informed, effective citizens.

In this role, Densmore writes, publishers will have to rely less on a mass-market advertising and undifferentiated markets, learning instead to understand and deliver the personalized information needs of individual users. This will require that each publisher be able make money referring their users to each others' content -- hence the need for the microaccounting.

==REFERENCE LINKS==
<h4>
*READ: [http://www.newshare.com/ita/whitepaper.pdf "Making the New Digital Market: The Case for the Information Trust Association"] 
*VIEW: [http://www.newshare.com/persona/tucker.pdf "Ideas to Practice: The Information Valet Project"] (Nov. 4, 2009 slide deck-6.4megs) 
*FOLLOW: [http://www.newshare.com/wiki/index.php?title=Category:Persona-comments Comments about "Paper to Persona."]
*BACKGROUND: [http://wp.me/phs1Y-Z What is meant by the "Four-Party model?"]
*BACKGROUND: [http://informationvalet.wordpress.com/2011/01/07/what-do-we-mean-by-valet-a-little-explanation/ What we mean by "valet" -- a little explanation]

===VIDEO: [http://vimeo.com/4557201 The Information Valet Project: Origins in 12 minutes]===
*VIDEO: In August, 2008, Bill Densmore arrived at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism with a mission -- create a shared-user network owned by the nation's news and information-services industry which could address privacy, enhanced advertising and charging for content. Watch this 12-minute video of Densmore’s May 5, 2009 presentation of his research: http://vimeo.com/4557201

Persona-experiments

2011-03-14T01:29:16Z

96.233.185.34:

The news ecosystem is changing so fast that picking winners would quickly be out of date. Although we’ll work at it from: http://www.newshare.com/wiki/index.php/Persona-experiments.

But here are some to watch, besides Facebook, in news curation, aggregation and charging.

* Quora – A social network built around the idea of posing and answer questions.
* Intersect – Created by a former Pulitzer Prize-winning reporter, allows participants to create chains of stories that are sorted and rooted in place and time.
* Zite – A new “digital magazine” for the iPad which allows a user to provide topical preferences, then assembles related news from public web sources.
* Wikipedia – Still evolving the idea of user-generated news – even though it set out ot be an encyclopedia, wikipedia often is faster than any news organization at creating richly linked and contextual pages about breaking news events.
* The New York Times/NPR – Each leading the way in becoming platform-agnostic news organizations – one a broadcast non-profit, the other a commercial newspaper. In another 10 years, will they be fully competitive?
* Newstrust – The first attempt to invite the public find and rate the quality and trustworthiness of news and news sources.
* Newsy – Real-time analysis of multiple news sources assembled in a review-like format to a multimedia platform.
* Huffington Post/AOL – Dismissed as an “aggregator” by main stream media, Huffington Post now claims hundreds of editors and reporters and millions of pageviews. Is is sustainable without the work of legacy media and will it pay for that work?
* Google – Same question as HuffPost – will it pay for the news, because the millions both HuffPost and Google are already paying The Associated Press and other wire-service sources?
* Ongo – A joint-venture of the New York Times Co., Gannett Co. Inc. and the Washington Post Co., the first baby step by major news organizations to collaborate on a “news portal” in the iPad environment.
* Next Issue Media – A joint venture of the first largest U.S. consumer magazine publishers is intended to develop a common presentation platform for tablet devices.
* Itunes Store – With over 200 million credit-card accounts logged in, arguable the largest marketplace for digital information on the planet. Will Apple be able to keep growing, or face objections over its penchant to keep control of the user experience?
* Google OnePass – A competitor to the iTunes Store, an effort to help publishers charge for content.
* Spot.us – A non-profit San Francisco-based startup testing the idea that readers will voluntarily contribute to a pool supporting pitches for specific news stories. Like U.S. public radio fund-raising, Spot.us challenges the assumption that subscriptions or micropayments are the only way besides advertising to support quality journalism.
* Clickshare Service Corp. / Journalism Online Inc. – A pair of competing companies, one 10 years in business (Clickshare), one two-years-old, which are testing “paywalls” for news-related content online.

Persona-experiments

2011-03-14T00:37:52Z

96.233.185.34:

The news ecosystem is changing so fast that picking winners would quickly be out of date. Although we’ll work at it from: http://www.newshare.com/wiki/index.php/Persona-experiments. But here are some to watch, besides Facebook, in news curation, aggregation and charging.

* Quora – A social network built around the idea of posing and answer questions.
* Intersect – Created by a former Pulitzer Prize-winning reporter, allows participants to create chains of stories that are sorted and rooted in place and time.
* Zite – A new “digital magazine” for the iPad which allows a user to provide topical preferences, then assembles related news from public web sources.
* Wikipedia – Still evolving the idea of user-generated news – even though it set out ot be an encyclopedia, wikipedia often is faster than any news organization at creating richly linked and contextual pages about breaking news events.
* The New York Times/NPR – Each leading the way in becoming platform-agnostic news organizations – one a broadcast non-profit, the other a commercial newspaper. In another 10 years, will they be fully competitive?
* Newstrust – The first attempt to invite the public find and rate the quality and trustworthiness of news and news sources.
* Newsy – Real-time analysis of multiple news sources assembled in a review-like format to a multimedia platform.
* Huffington Post/AOL – Dismissed as an “aggregator” by main stream media, Huffington Post now claims hundreds of editors and reporters and millions of pageviews. Is is sustainable without the work of legacy media and will it pay for that work?
* Google – Same question as HuffPost – will it pay for the news, because the millions both HuffPost and Google are already paying The Associated Press and other wire-service sources?
* Ongo – A joint-venture of the New York Times Co., Gannett Co. Inc. and the Washington Post Co., the first baby step by major news organizations to collaborate on a “news portal” in the iPad environment.
* Next Issue Media – A joint venture of the first largest U.S. consumer magazine publishers is intended to develop a common presentation platform for tablet devices.
* Itunes Store – With over 200 million credit-card accounts logged in, arguable the largest marketplace for digital information on the planet. Will Apple be able to keep growing, or face objections over its penchant to keep control of the user experience?
* Google OnePass – A competitor to the iTunes Store, an effort to help publishers charge for content.
* Spot.us – A non-profit San Francisco-based startup testing the idea that readers will voluntarily contribute to a pool supporting pitches for specific news stories. Like U.S. public radio fund-raising, Spot.us challenges the assumption that subscriptions or micropayments are the only way besides advertising to support quality journalism.
* Clickshare Service Corp. / Journalism Online Inc. – A pair of competing companies, one 10 years in business (Clickshare), one two-years-old, which are testing “paywalls” for news-related content online.

Persona-experiments

2011-03-14T00:34:47Z

96.233.185.34:

The news ecosystem is changing so fast that picking winners would quickly be out of date. Although we’ll work at it from: http://www.newshare.com/wiki/index.php/Persona-experiments. But here are some to watch, besides Facebook, in news curation, aggregation and charging.

* Quora – A social network built around the idea of posing and answer questions.
* Intersect – Created by a former Pulitzer Prize-winning reporter, allows participants to create chains of stories that are sorted and rooted in place and time.
* Zite – A new “digital magazine” for the iPad which allows a user to provide topical preferences, then assembles related news from public web sources.
· Wikipedia – Still evolving the idea of user-generated news – even though it set out ot be an encyclopedia, wikipedia often is faster than any news organization at creating richly linked and contextual pages about breaking news events.
· The New York Times/NPR – Each leading the way in becoming platform-agnostic news organizations – one a broadcast non-profit, the other a commercial newspaper. In another 10 years, will they be fully competitive?
· Newstrust – The first attempt to invite the public find and rate the quality and trustworthiness of news and news sources.
· Newsy – Real-time analysis of multiple news sources assembled in a review-like format to a multimedia platform.
· Huffington Post/AOL – Dismissed as an “aggregator” by main stream media, Huffington Post now claims hundreds of editors and reporters and millions of pageviews. Is is sustainable without the work of legacy media and will it pay for that work?
· Google – Same question as HuffPost – will it pay for the news, because the millions both HuffPost and Google are already paying The Associated Press and other wire-service sources?
· Ongo – A joint-venture of the New York Times Co., Gannett Co. Inc. and the Washington Post Co., the first baby step by major news organizations to collaborate on a “news portal” in the iPad environment.
· Next Issue Media – A joint venture of the first largest U.S. consumer magazine publishers is intended to develop a common presentation platform for tablet devices.
· Itunes Store – With over 200 million credit-card accounts logged in, arguable the largest marketplace for digital information on the planet. Will Apple be able to keep growing, or face objections over its penchant to keep control of the user experience?
· Google OnePass – A competitor to the iTunes Store, an effort to help publishers charge for content.
· Spot.us – A non-profit San Francisco-based startup testing the idea that readers will voluntarily contribute to a pool supporting pitches for specific news stories. Like U.S. public radio fund-raising, Spot.us challenges the assumption that subscriptions or micropayments are the only way besides advertising to support quality journalism.
· Clickshare Service Corp. / Journalism Online Inc. – A pair of competing companies, one 10 years in business (Clickshare), one two-years-old, which are testing “paywalls” for news-related content online.

Persona-experiments

2011-03-14T00:34:12Z

96.233.185.34: New page: <pre> The news ecosystem is changing so fast that picking winners would quickly be out of date. Although we’ll work at it from: http://www.newshare.com/wiki/index.php/Persona-experimen...

<pre>

The news ecosystem is changing so fast that picking winners would quickly be out of date. Although we’ll work at it from: http://www.newshare.com/wiki/index.php/Persona-experiments. But here are some to watch, besides Facebook, in news curation, aggregation and charging.

· Quora – A social network built around the idea of posing and answer questions.
· Intersect – Created by a former Pulitzer Prize-winning reporter, allows participants to create chains of stories that are sorted and rooted in place and time.
· Zite – A new “digital magazine” for the iPad which allows a user to provide topical preferences, then assembles related news from public web sources.
· Wikipedia – Still evolving the idea of user-generated news – even though it set out ot be an encyclopedia, wikipedia often is faster than any news organization at creating richly linked and contextual pages about breaking news events.
· The New York Times/NPR – Each leading the way in becoming platform-agnostic news organizations – one a broadcast non-profit, the other a commercial newspaper. In another 10 years, will they be fully competitive?
· Newstrust – The first attempt to invite the public find and rate the quality and trustworthiness of news and news sources.
· Newsy – Real-time analysis of multiple news sources assembled in a review-like format to a multimedia platform.
· Huffington Post/AOL – Dismissed as an “aggregator” by main stream media, Huffington Post now claims hundreds of editors and reporters and millions of pageviews. Is is sustainable without the work of legacy media and will it pay for that work?
· Google – Same question as HuffPost – will it pay for the news, because the millions both HuffPost and Google are already paying The Associated Press and other wire-service sources?
· Ongo – A joint-venture of the New York Times Co., Gannett Co. Inc. and the Washington Post Co., the first baby step by major news organizations to collaborate on a “news portal” in the iPad environment.
· Next Issue Media – A joint venture of the first largest U.S. consumer magazine publishers is intended to develop a common presentation platform for tablet devices.
· Itunes Store – With over 200 million credit-card accounts logged in, arguable the largest marketplace for digital information on the planet. Will Apple be able to keep growing, or face objections over its penchant to keep control of the user experience?
· Google OnePass – A competitor to the iTunes Store, an effort to help publishers charge for content.
· Spot.us – A non-profit San Francisco-based startup testing the idea that readers will voluntarily contribute to a pool supporting pitches for specific news stories. Like U.S. public radio fund-raising, Spot.us challenges the assumption that subscriptions or micropayments are the only way besides advertising to support quality journalism.
· Clickshare Service Corp. / Journalism Online Inc. – A pair of competing companies, one 10 years in business (Clickshare), one two-years-old, which are testing “paywalls” for news-related content online.

Persona-waldman

2011-03-13T23:16:22Z

96.233.185.34: New page: <pre> RAW NOTES LISTENING TO STEVE WALDMAN'S FEB. 28 TALK IN MIAMI AT A KNIGHT FOUNDATION GATHERING FOR COMMUNITY FOUNDATIONS http://www.informationneeds.org/video-fccs-steven-waldman-sp...

<pre>
RAW NOTES LISTENING TO STEVE WALDMAN'S FEB. 28 TALK IN MIAMI AT A KNIGHT FOUNDATION GATHERING FOR COMMUNITY FOUNDATIONS

http://www.informationneeds.org/video-fccs-steven-waldman-speech-on-the-news-ecosystem-at-the-2011-media-learning-seminar

from 2006 to 2009 annual newsroom editorial spending by newspapers dropped $1.6B per year -- by about a third.

-- newspaper advertising dropped by 43%.

-- newspaper staffs down by 25% on average. Often cut in half. they are to their levels they were at pre-Watergate.

-- TV network news staffs half. News magaizne correspondent staffs down by half during the same period.

-- All news radio stations down to 28 cities; used to be 50. number of local cable news channels covers about 25% of the population.

-- 2006-2009 in Philly; available news about public affairs has dramatically diminished by many measures.

-- James Hamilton Nando -- 240 to 130 reporters. eliminate ccourts, schools, legal affairs, agriculture, environment and state education.

---

"When you think about the cost of a $50K a year reporter, probably could hsave saved the citizens of Bell $5 to $6M a year during that period."

State spending up 50%, coverage down 35%. Membership in Investigative Reporters in 2003 was 5,300, now it is 4,000. Submissions to public service category of Pulitzer 1984 to 2010 dropped 43%. SEnvj had 450 reporters in 2004 now have 244. reporting on national policy -- papers with bureaus dropped by a half since the mid-1980s. Kaiser Family Foundation says output of news articles increase, but depth has decreased. same thing reportered for education, religion. "The central role that information plays in achieving other goals."

"And, no, they don't have business models but they don't need to because in many ways these are civic functions. These are volunteers. They are civic functions and it is really having positive effects."

"As of now, the Internet has not filled the gap."

Difference between increase in voices, outlets and distribution and a decrease in journalism at the same time.

"Now the bundle has broken apart."

"And we are laid bear, with actually having to choose, if we want civic important coverage we actually have to pay for it."

Advertising unbundled. Downward pressure on ad rates.

From 2005-2009 newsppaer page views went from 1.6B to 3.0B. During that peirod online advertiisng grew $716 million. But during the same period, print revenue dropped by $22 billion. Print dollars replace by digital dimes "it was more like digital pennies."

$756 for 100,000 pageviews at his old blog.

Proliferation of new local news websites. Numbers not all that encouraging. Quality of work encouraging. Business models still struggling. Looked at 66 local news websites, half reported annual incomes of less than $50K; three quarters less than $100K. "These are not hte entities that at least in their current form are going to be replacing 10s of thousands of newspaper reporters that have gone away."

Patch: "By their own reckoning have not set up to do long-form investigative journalism."
"This is likely to be a period where the federal government is going to rise up and serve local journalism. .... the government's not going to step in to fund this."

"What this seemes to point to is there's gotta be a bigger role for non-profit media." not just public TV and radio. It is also non-profit websites, community media centers, public access channels, state CSPANs, low-power FM, journalism schools and it is these entities working with each other and increasingly with the commercial sector.

"The commercial sector is outsourcing broccoli journalism to the non-profit sector .... I htink that can work."

"The problems are not mostly national they are local .... the community foundations really need to play a key role in this. Frankly I'm not actually sure who will if the community foudnations don't. I think the community foundations are that central to solving this problem."

It's a mix of public education, topics about media. A relative small percentage a minority of it is going to fund journalism itself.

"Unofficial, my personal opinion, not the FCC's, it's really important to be looking at how foundations can directly help with the business model problem of jouranlism which has to do with really figuring out the ways how to fund the journalism."

if we can figure out a way of solving this nut, we will actually have the best media system that we have ever had. Becaues when you combine all of the ways that the new media enables participation ... combine that with some of the nuts and bolts, bodies on the group .... they magnificy each others power, tremendously." "Full time reporter works better when you have an active community."

"You are trying to convert a situation that could be disasaterous, but has the potential to be something fantastic, very exciting."

Q&A:

Perfect tracking of stories. "That leads to a whole dynamic being unleashed whihc is every piece of content has an ROI, every piece of content has a budget and every piece of ocntent has to be profitble, and often that is the way it happens .... its' absolutely inevitable you get to the idea that the bottom five things are unprofitable -- well, you are a business, don't do them anymore. You knock off hte unprofitable parts. And part of the problem is a lot of the civically important stuff is not necessarily the stuff that gets the most pageviews. This is an issue that was concealed by the old newspaper bundle."

I really do think that part of the key is going to be a whole new way of thinking about parrtnerships between the commercial and nonprofit sectors. This is really anathema to most commercial entities .. these are differnet worlds, different cultures, both sides think the other's quality is inferior and there are really some commecial gaps that have to be broken down.

iPad get people to pay: "I think there is a decent chance it won't."

partnerships between commercial and non-commercial.

Bill Maul, runs San Antonio foundation and the public TV station. Facing loss of spectrum.

Biblionews-lodging

2011-03-13T14:12:24Z

96.233.185.34: New page: ==Lodging information for "Beyond Books: News, Literacy, Democracy & America's Libraries"== *http://www.biblionews.org This page outlines lodging options, including a special note to s...

==Lodging information for "Beyond Books: News, Literacy, Democracy & America's Libraries"==

*http://www.biblionews.org

This page outlines lodging options, including a special note to stipend
applicants. Because of many events going on in early spring in Boston/Cambridge, including
the National Conference for Media Reform, hotel rooms near our convening at the
MIT Center for Future Civic Media / Kendall Square / Cambridge, are getting
tight.

===OFFICIAL HOTEL -- Sold out at low rate===

Our "official" hotel is: 

The Kendall Hotel 
350 Main St. 
Cambridge MA 02142-1017 
617-577-1300 
http://kendallhotel.com/

Many of you have already reserved rooms there. Our "Biblionews" room block is now full. If you call and
are told the room block is full, then ask for the "best available rate." For
example, the Kendall offers a significant discount if you prepay for your room.

===NEXT OPTION: Cambridge Marriott===

We have set aside rooms at the Cambridge Marriott at $240/night including tax, or $120/night if you agree to share the room with one other Beyond Boosk participant. You can't access the block by calling Marriott, you have to email your request to jtm@journalismthatmatters.org, or call Bill Densmore at 617-448-6600 and we'll add you to the room block. You will pay for your own room, of course, and if you are an stipend recipient you can be reimbursed for it up to your stipend amount.

One of our participants found that she got a rate comparable to our room block by using her American Automobile Association membership number. You can try that: 
Boston Marriott Cambridge 
Two Cambridge Center 
50 Broadway at Kendall Square 
Cambridge MA 02142 
(617) 494-6600 
http://www.marriott.com/hotels/travel/boscb-boston-marriott-cambridge/

===OTHER OPTIONS===

If you miss out on either of these blocks, you might refer to the "lodging"
page for the National Conference for Media Reform: 

http://conference.freepress.net/logistics

If you want to economize, it's perfectly possible to stay at a distance from
MIT because the "Red Line" subway stops right at Kendall Square, two blocks
from where we are meeting and it's pretty efficient. Shop around and see what
you come up with. 

http://www.mbta.com/schedules_and_maps/subway/lines/?route=RED

===ANOTHER OPTION FOR $159/$169/NIGHT===

A hotel I can recommend because I've stayed in it is: 
 
The John Hancock Conference Center 
40 Trinity Place 
Boston MA 02116 
Phone: 617-933-7700 
http://www.jhcenter.com/contact.htm 

This renovated, older, 64-room hotel is owned by the John Hancock Insurance
Co., which uses it for training/conferences but there are times when they have
plenty of open rooms. I just called and asked about April 6-7 and was told
there was good availability at $159/night for a single queen bed or $169 for
two beds. The rooms are small but graciously appointed. 

It provides continental breakfast but has no restaurant. The lobby is gracious.
But it really well located. It would probably be 45 minutes on the subway
(Green Line change to Red Line) from here to MIT. It's Boston's BACK BAY, in
the heart of Copley Square. Rooms have queen or twin beds, telephone and
individual climate control. Also wireless Internet. 

Feel free to call if you need advice on lodging. In particular, if you are
willing to share a room, email me and I will see if we can facilitate something
appropriate.

------------------------------------- 
Bill Densmore, director/editor 
The Media Giraffe Project Journalism Program 
Univ. of Massachusetts Amherst 
OFF: 413-577-4370 / CELL: 617-448-6600
densmore@journ.umass.edu