IVP Wiki - User contributions [en]

Eppy-paton

2010-08-30T16:30:00Z

96.240.213.158: /* Audio available */

QUICKLINKS: 
===[http://www.newshare.com/wiki/index.php/Eppy-paton Paton at Eppy]/ [http://www.newshare.com/wiki/index.php/Eppy-google Google at Eppy]/ [http://www.newshare.com/wiki/index.php/Eppy-charging Charging at Eppy]/ [http://www.infotrust.org Blueprint to Build at RJI] / [http://www.interactivemediaconference.com CONFERENCE]===
<hr>

*[http://www.editorandpublisher.com/Headlines/ep’s-interactive-media-conference-kicks-off-with-a-wake-up-call-61708-.aspx E&P's converage of Paten talk]

==Journal Register Co. CEO John Paton addresses Editor & Publisher conference==

Here are Bill Densmore's running, unedited notes of a keynote talk on Wednesday morning, June 16, 2010, to participants in the the Editor & Publisher Interactive Media Conference & Trade Show at the Hard Rock Hotel & Casino, in Las Vegas, Nev.

You can follow the tweet-stream from the conference at either of these hashtags: 

* http://twitter.com/#search?q=%232010_IMC
* http://twitter.com/#search?q=%23eppy

==Audio available==

<big>LAS VEGAS, Nev. -- Listen to Journal Register Co. CEO John Paton's talk to the Editor & Publisher Interactive Media Conference & Tradeshow in Las Vegas today. A few points: Turn over the keys to the newspaper business to people who know interactive media, give all reporters new laptops and Flip cameras; get rid of infrastructure costs by outsourcing or multitasking.

You can list to a audio stream of Paton's address this morning from this URL: </big>

*http://newshare.typepad.com/jtmnextnewsroom/2010/06/audio-journal-registers-john-paton-addresses-ep-las-vegas.html

==What Paton said==

Put chief digital officer is in charge of all sales.

John Paton: How do you know what the argument is when the argument is no longer in the newspaper? It's increasingly on the web

We are going to have to spend a lot of money. How are you going to know what to build if you don't know what people want. How do you know what type of information they want?

Research has to be your tool.

You have to create a new business model. You have to allocate resources solely on the new news ecology.

You can no longer dominate, but you can become the core of a local network of bloggers.

We need to get our priorities straight. We do need to be digital first.

two thirds of all your costs are in legacy infrastructure, not in the three things that build value: content, advertising, marketing.

You are going to have to get rid of those infrastructure costs.

Need a 25% EBITA from digital in four years.

"There is no 10 year plan here anymore."

YOu get rid of the bricks and iron and focus on core competencies. You reduce it or stop it or oursource it or sell it.

Outsource consolidate printing and mailroom services
outsource/consolidate delivery
outsource/consolidate all pre-press

You have to multitask in ways you never though possible; train, if they can't, let them go

Lousy it, lousy tools, one of the worst-designed newsrooms you have seen anywhere. Need better laptops, better broadband, Flip Cams.

It paid for itself in four weeks with video advertising just sold on Flip Phones.

LAS VEGAS, Nev. -- Listen to Journal Register Co. CEO John Paton's talk to the Editor & Publisher Interactive Media Conference & Tradeshow in Las Vegas today. A few points: Turn over the keys to the newspaper business to people who know interactive media, give all reporters new laptops and Flip cameras; get rid of infrastructure costs by outsourcing or multitasking.

You need to become the core of that network in your communities. Establish community media labs at six of 18 dailies, which bloggers can come in and use.

You can have more people curating the news than anyone else.

They have partnered with SeeClickFix and Growthspur to tap into that new news ecology.

Did a deal with their 18 dailies and SeeClickFix, producing six-figure revenue for JRC.

He is going to talk about idea lab and his benjamin franklin project.

What to expect:

Initially, lots of failure.

We are living in a revolutionary time for legacy media, much of what we do is breaking down, much of what we know is less valuable, we need the courage to experiment and the experiments will point the way.

In the 1980s, if you weren't around there you have no idea how much money there was to get the job done.

==The Ben Frankin Project==

Declared they would no longer be dependent on out of date thinking or on costly, outdated systems. ON July 4, across their 18 dailies, we will assign, source, report, edit, produce, web and print products using only free, web-based tools. No proprietary systems allowed. WE have 3,116 people working on this.

The real reason for doing this is culture change. We are starting the very first steps for changing the culture at Journal Register Company.

We have people who are dying to be empowered, freed up to make the necessary changes.

They build a customer management system using GoogleDocs and an iPhone.

They have printed a newspaper page on a press using ony free non-proprietary tools.

We have harnessed the power of our employees and we have started to create a culture where they are empowered to innovate.

benfranklin blog on WordPress. Puts EBITDA profit targets on the blog. The institute profit-sharing.

Paton encourages folo of JRC's progress to open-source publishing project July 4 Ben Franklin Project http://bit.ly/dhuLOx #2010_IMC #eppy

If you care about journalism, I urge you to take a big, deep dive into the digital dive, I mean well beyond what your companies are doing now.

I am not a net native, I have to play with every part of this ecosystem.

His daughter tweeted: Mayday, Mayday, dad's on Facebook abort.

I don't think print is going to go away anytime soon, it just isn't going to be as a big a part of what we do.

===Questions and Answers===

They've instituted "digital run sheets" at JRC and it has tripled the run rate of digital ads in three weeks.

Paywalls: "Are as a dumb as a big bag of hammers," for newspapers that don't have deep, rich, content. There are big streams from search and aggregators: "I'm not about to put a paywall between me and it . . . it's a walled garden, and if you know anything about gardening, they force the nutrients and eventually take everything out of the soil and they take a lot of work."

We are trying to change the wheels on a car going down the turnpike at 60 miles per hour. We've got to do it, but we can't stop.

You need to get rid of the legacy costs; it gives you the profit you need to invest in these next steps. It means outsourcing what you don't do well and cost effectively -- lay out pages, make up advertising. There are companies that just do this now. You need to invest in research, and it's costly.

==UPDATE: John Paton supplies his own notes==

Here are John Paton's own notes of his talk, and a [http://www.newshare.com/pdfs/eppy-paton.pdf link to a PDF] of his slide presentation.

Most Of Our Industry Looks Like This ….

*Stating The Painfully Obvious
**Re-Set: �Traditional Media Is Losing Share
**Re-Set: �More People Get Their News From The Internet
**Re-Set:�The Business Model Must Change
*How Do You Change?
**How to Build Value?
**How to Build Value?
*What Is Journalism Today?
**Research
**What We Must Do
*Priorities
**Get Rid Of The Bricks And Iron
**Invest
*Old Model: Print to Web
*Why the Old Model Is On Life Support
*Survival of the Fastest
*Different Platforms, Different Audiences
**Supply The Tools
**Better I.T.
**Better Laptops
**Better Broadband
**Journal Register Company Bought Every Reporter a Flip Cam

*Better Attitude – Let Them Experiment
*Allocate Resources To The New News Ecology & Protocol
*Video: Editorial Process
*The New “Link Economy”
*Bringing The Outside World In
**Video: Bringing The Outside In
*What To Expect
**Initially - Lots of Failure

*We Are Living In A Revolutionary Time For Legacy Media
**Much Of What We Do Is Breaking Down
**Much Of What We Know Is Less Valuable
**We Need The Courage To Experiment
**The Experiments Will Point The Way

*An Experiment – The Ben Franklin Project
*Video: Some Are Getting There
*impreMedia Today – On It’s Way
*Thank You

<hr>
<h3>[http://www.infotrust.org From Blueprint to Build: June 23-25, 2010 at RJI-Mizzou]
</h3>

Infotrust-blueprint2

2010-08-10T17:59:56Z

96.240.213.158: /* VIDEO RESOURCES: */

[http://www.newshare.com/wiki/index.php/Infotrust-agenda AGENDA] /
[http://www.newshare.com/wiki/index.php/Infotrust-participants WHO CAME] /
[https://www.regonline.com/from_blueprint_to_building REGISTER] /
[http://www.newshare.com/wiki/index.php/Infotrust-vendors ABOUT VENDORS] /
[http://www.newshare.com/wiki/index.php/Infotrust#WHAT_IT_COSTS_.2F_LODGING_._._._CLICK_TO_REGISTER LODGING] /
[http://www.newshare.com/wiki/index.php/Blueprint-form IVP FORM] /
[http://www.newshare.com/wiki/index.php/Andac ANDAC VISION] /
[mailto:info-request@infotrust.org REQUEST INFO] /
[http://www.newshare.com/wiki/index.php/Infotrust-reading RECOMMENDED READING] /
[http://www.rjionline.org/events/stories/densmore-june2010/livefeed.php LIVE STREAM/BLOG] /
[http://twitter.com/#search?q=%23rjitrust TWITTER STREAM]
 
http://profile.ak.fbcdn.net/object3/526/114/n93267756902_9353.jpg
http://www.newshare.com/wiki/images/7/70/Mopress-logo.jpg
http://www.newshare.com/wiki/images/3/37/Kansas-press.jpg
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
<h1>WRAPUP: “From Blueprint to Building: Making the Market for Digital Information"</h1>
<big>An action congress for trust, identity and Internet information commerce serving newspapers and beyond</big> 
<big>June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.</big> 

==[http://newshare.typepad.com/mgpaudio/blueprint LINK TO ARCHIVED AUDIO] / [http://newshare.typepad.com/mgpaudio/blueprint/page/2/ MORE AUDIO]==

*Direct links to audio topics: [http://newshare.typepad.com/mgpaudio/2010/07/audio-andac----state-newspaper-associations-initiative.html ANDAC -- state newspaper association initiative] . . . [http://newshare.typepad.com/mgpaudio/2010/06/audio-building-revenuereadership-in-digital-ecosystem.html Building revenue] . . . [http://newshare.typepad.com/mgpaudio/2010/06/audio-the-newspapers-matter-project.html Newspapers Matter Project] . . . [http://newshare.typepad.com/mgpaudio/2010/06/audio-antitrust-and-collection-action-a-matter-of-intent.html antitrust and collective action] . . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-whats-the-ap-up-to-picht-explains-at-rji-mizzou.html The AP initiatives] . . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-blueprintinfotrust-research-options-for-rji.html RJI research options] . . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-martin-langeveld-on-the-need-for-a-price-method-study.html Pricing research study] . . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-digital-publishing-alliance-update----roger-fidler.html Digital Publishing Alliance] . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-doug-anstaett-on-the-origins-of-andac.html ANDAC origins] . . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-what-is-circlabs-corp----martin-langeveld.html What is CircLabs Corp.?] . . . [http://newshare.typepad.com/mgpaudio/2010/07/audio-explaining-the-information-trust-association-idea.html What is InfoTrust?] . . . [http://newshare.typepad.com/mgpaudio/2010/06/audio-tech-tools-trials-and-tradeoffs-for-trust-identity.html Tech tools] . . . [http://newshare.typepad.com/mgpaudio/2010/07/infovalet-explained.html Five-minutes about InfoValet.]

==VIDEO RESOURCES:==

*[http://www.rjionline.org/events/stories/densmore-june2010/index Three-minute video excerpts]
*Full-stream archives: [http://www.ustream.tv/recorded/7863718 Day 1 (Thurs.), video archive, part one] / [http://www.ustream.tv/recorded/7866363 Day 1 Thurs.) video archive, part two)] / [http://www.ustream.tv/recorded/7886591 Day 2 (Fri.), video archive, part one] / [http://www.ustream.tv/recorded/7888661 Day 2 (Fri.), event wrapup]


==TEXT RESOURCES==

*[http://www.newshare.com/wiki/index.php/Infotrust-thurs-wrap THURSDAY WRAPUP]
*[http://www.newshare.com/wiki/index.php/Infotrust-fri-wrap FRIDAY WRAPUP]
*[mailto:info-request@infotrust.org REQUEST INFO]
*[http://www.newshare.com/blueprint.pdf DOWNLOAD FLYER]

[[Image:Andac-plan-THUMB.jpg|150px|thumb|left|[http://www.newshare.com/wiki/index.php/Andac READ ABOUT ANDAC]]]
<BIG>In December, 2008, some 60 people gathered on the American prairie and set out to describe a [http://www.ivpblueprint.org blueprint for a new information economy] that would be based upon [http://newshare.com/wiki/index.php/Jta-trust trust, identity and commerce.] Now, on June 24, at that same prairie meeting spot, some of them are starting to build it.

On June 23-25, 2010 another 45 founders, architects and builders took the next step at [http://tinyurl.com/rjitrust “From Blueprint to Building: Making the Market for Digital Information"] at the Donald W. Reynolds Journalism Institute in Columbia, Mo. </BIG>

<hr>[http://newshare.com/wiki/index.php/Andac-monroe-speech Read the case for action in behalf of newspapers SPEECH by Bill Monroe, Feb. 4, 2010]<hr>

==WHAT WE DID==
This was not a conference, or a summit. It was a [http://en.wikipedia.org/wiki/Congress congress,] of news and information service providers -- organized by U.S. state press associations and the Reynolds Institute, an ideas-experiments-research center affiliated with the Missouri School of Journalism, the nation’s oldest and near-largest. In this ultra-fast-moving information ecosystem, we had two intentions:
<h3>
*Consider establishing a [http://www.journalismtrust.org non-profit collaborative] that will specify standards, platforms and protocols for a digital information marketplace; supporting investment and partnering with operating companies and,
*Define and start raising money for an [http://www.newshare.com/wiki/index.php/andac operating company or association] that answers to, and primarily serves and benefits, all America's newspapers -- and is focused on profitably sharing, protecting and managing their digital content.</h3>

[[Image:Rji-comfort.jpg|400px|thumb|left|]]
Over three days we:
<ul><ul>
*Heard and commented on the June 24 first-public unveiling of a business plan for a news-industry hub for sharing users, information and commerce. The [http://www.newshare.com/wiki/index.php/andac American Newspaper Digital Access Corp. (ANDAC)] will solve current problems for newspapers. It’s the inspiration of the [http://www.newshare.com/wiki/index.php/Jta-associations Multistate Digital Task Force] -- a seed group of publishers from Iowa, Missouri and Kansas.

*Helped frame the structure, governance and mission of the [http://www.infotrust.org Information Trust Association (ITA)] a facilitator of trust, identity and information commerce on the Internet and mobile networks.

*Shared ideas with some of the brightest minds in Internet law, copyright, technology, social networking, commerce, government and advertising about the ITA’s value, roles and limits, and how it will support enterprises like ANDAC.

*Joined ad-hoc break-out sessions aimed at fostering ideas, experiments and solutions with the potential to sustain the values, principles and purposes of journalism in new or legacy forms.

*Shared unstructured break time for ad-hoc collaboration in one of the many meeting rooms at the Reynolds Journalism Institute, or at one of the many restaurants and nightspots adjacent to campus.
</ul></ul>

==WHO WAS INVITED==

Among people most likely to benefit from participating were: State press association directors, newspaper and other media and telecom executives, producers, journalists, philanthropists, entrepreneurs, technologists, public-policy activists, bankers and – citizens! “From Blueprint to Building: Making the Market for Digital Information,” is a public event. All discussions will be “on the record.” / [http://www.newshare.com/wiki/index.php/Infotrust-vendors (A WORD ABOUT VENDORS.)]

The Information Trust Association and the new American Newspaper Digital Access Corp. are both likely to be guided by boards broadly representative of their constituencies. If you are ready to be considered for service, you should join us in Missouri.

==WHERE WE MET==
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We'll met in the two-year-old, [http://www.rjionline.org Donald W. Reynolds Journalism Institute] at the University of Missouri. Since its dedication in Sept. 2008, "RJI" has become a sought-after venue for meetings on the cutting-edge of journalism research and innovation. / [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ (view more photos)]

==FINDING MORE INFORMATION==

Bookmark http://www.infotrust.org to check for updates in the progress of ANDAC and the Information Trust Association. You can submit a resource for consideration to build@infotrust.org

[[Image:Hampton-atrium.jpg|250px|thumb|right|Hampton Inn (Fellows Place) atrium]]

==WHAT IT COST / LODGING . . . ==
Our core meeting spaces are designed for a maximum of 80 people and we’ll take them first-come basis until we’re full to capacity. Our hotel partner was the two-year-old [http://hamptoninn.hilton.com/en/hp/hotels/index.jhtml?ctyhocn=COUUMHX Hampton Inn (Fellows Place),] adjacent to campus. "From Blueprint to Build" has a block of rooms [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RPA-20100623/index.jhtml?WT.mc_id=POG reserved through June 10 at a special rate of $99/night,] including a hot buffet breakfast. 
<ul><ul><ul><ul><ul><ul><ul>
Hampton Inn & Suites Columbia 
(at the University of Missouri) 
1225 Fellows Place 
Columbia, Missouri 65201 
1-573-214-2222 
</ul></ul></ul></ul></ul></ul></ul>
. . . or you can choose from [http://travel.yahoo.com/p-hotel-477202-columbia_hotels-i this list] of other hotels.

==GETTING HERE==

*AIR TRAVEL -- Three airports serve Columbia. Both [http://www.kansas-city-mci.com/airlines.php Kansas City (MCI)] and [http://www.flystl.com/flystl/airlines/ St. Louis (STL)] are mini-hubs for [http://www.southwest.com Southwest Airlines] and they are served by the other major and regional carriers. In addition, [http://www.delta.com Delta Air Lines] regional jets serve the [http://www.flymidmo.com/ Columbia Regional Airport (COU),] 10 minutes from campus, with [http://www.flymidmo.com/flightschedule.html three non-stop regional-jet flights] per day to Delta’s [http://nsflight.com/Data/MEM.html Memphis hub.]

*GROUND TRANSIT -- Columbia is in the middle of Missouri with Kansas City and St. Louis at either end. It’s a a hassle-free drive on Interstate 70 east from MCI (2.25 hours) or west from STL (1.75 hours) to Columbia via rental car or aboard the [http://www.moexpress.com/ MoeXpress] van shuttle service. You will need to make a pre-paid reservation with MoeXpress.

*CAR RENTAL -- All the major car-rental agencies operation from MCI and STL. [http://www.avis.com/car-rental/html/landing/missouri-rental.html?mid=local-lpg Avis] has a local franchise in Columbia, which may facilitate one-way rentals from either airport. To consult on this option, call the Columbia office directly at (573) 442-6945.

==[http://www.newshare.com/wiki/index.php/Infotrust-agenda GO TO AGENDA/SCHEDULE]==

[[Category:Infotrust]]