Temp

2011-01-22T21:56:17Z

Aleksa123:

=The InfoValet Project -- Overview=

==Challenge: How to sustain values, purposes of journalism?==
*Mass markets splintering
*Search advertising effective competitor
*Classifieds have done better on the web
*What sustains journalism in that environment?

==News as a service not a product==
*Helping user find access on [http://www.pokerenfrancais.eu/ poker en ligne] to info from anywhere
*Creating a conversation, community ... network
*Not just about the story; smaller, larger remix
*The news social network
*New concept: The "InfoValet" -- trusted advisor/broker
*But how to be rewarded?

==Making the market for digital information -- HOW?==
*Consumer/user establishes account with InfoValet
*Shares as much demographic, preference info as desired
*This information may be released by the user to multiple participating sites
*Records of activity logged, aggregated to InfoValet, purged
*Establishes "shared-value network" for commerce, service

==Making the market for digital information -- ADVERTISING==
*Rewards for activities, viewing ads, sponsored material
**Example: The Ford Explorer PDF download
**Advertising network based on interest not inference
**Higher CPMs for the news [http://www.essaywriters.net online jobs]industry
**Consistent with Federal Trade Commission privacy guidlines

==Making the market for digital information -- NEWS/CONTENT==
*Shared-user network for news-oriented social interaction
*Subscription access to multiple websites (cable model)
**Access by time, or bundle
**Economic purchasing on a per-item basis (music, video, text)
*Enables "public radio model" too (Kachingle, others)

==Benefits to consumers/users==
*One account, one ID, one password, (one bill or reward)
*Personalized service over a network of sites
*Demographic privacy portable, trusted (no more crumbs everywhere)
*Rewards for sharing info (like the supermarket card)
*Access to "deep web," premium, personalized content
*Freedom of choice in picking InfoValets (unlike PayPal, etc.)

==Benefits to other parties==
*CONTENT PRODUCERS -- Free market for digital info
**Newspapers / magazines
**Music, video, entertainment
**Speciality publishers
*'USER OWNERS' -- Share yet maintain ownership of user base
**Newspapers/magazines
**Google, Yahoo, PayPal, Amazon
**Banks, affinity groups
**Other namespace companies (travel, sports, retail)

==Adoption strategy: Journalism Trust Association==
*Started with Dec. 3-5 "Blueprint" to frame issues
*Non-stock, non-profit JTA guides early years
*Non-competitive ownership, trusted control
*"Founding members" advise early decisions
*Broadly representative board gradually enlarged
*Controlling owner of InfoValet Service Corp.

==InfoValet Service Corp. -- Convenor, integrator==
*For profit LLC or L3C / controlled by JTA
*Convenes industry around specific system
*Makes/enforces rules for use of InfoValet logo/service
*Integrates, contracts with advertising, tech, financial-service pieces
*Any profits dividended to JTA and other stakeholders
**Possibly transaction fees, license fees

==How financed?==
*RJI inclubated through Densmore 2008-2009 fellowship
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC
*Plan for self-funding of IVSC
*Among startup funding options for IVSC:
**Foundations (if formed as L3C), as program-related investment
**Strategic investors (who may be licensed/contract partners)
**Debt financing
**Equity stakeholders (nonvoting?)

==Meeting goal==
*New business for news organizations
*New ecosystem for news aggregation, customization, sharing
*Connects news with social network
*<i>Possibility</i> of dividends to JTA to support journalism
*Critical Internet framework guided by journalists

==How will it work?==

*InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.
*APIs enable different applications to share data according to the framework specification.
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized).
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.
*The user can then control the release of his information to other services, depending on the degree to which he trusts those services.

IVP Wiki - User contributions [en]

Temp