Blueprint-ima

2010-08-05T08:32:37Z

Andrea:

=Dinner Topic: Blueprinting the Information Valet Economy=

A Dutch-treat dinner gathering Azio restaurant in Atlanta on Friday, Feb. 20, 2009, in connection with the Integrated Marketing Association's annual convention at the Westin Peachtree Plaza Hotel.

==Organizer==
*[http://rji.missouri.edu/fellows-program/densmore-b/index.php Bill Densmore] 2008-2009 Fellow, [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] / Missouri School of Journalism

==The topic==
*Discussion topic: Unique ownership and architecture of shared-user network for user-centric demographic privacy, enhanced advertising and subscription/item info payments. Help plan service requirements and prototype operation. How can we help your organization? [http://newshare.com/wiki/index.php/Blueprint-ima READ MORE.]

==The location==
*Restaurant: Azio, email your interest to [mailto:wpdensmore@gmail.com wpdensmore@gmail.com]. include cell phone; I'll email and/or text you with any updates, or join a small group for on-your-own lunch at the Sundial on top of the Westin Peachtree Hotel at 12:30 p.m. if you can't do dinner. TWITTER: Infovalet tag: #infovalet

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===AZIO===
:Cuisine: Italian
:Phone: 404-222-0808
:Address: 229 Peachtree St. NE
:Website: http://www.aziodowntown.com/

==The time==
*Time: 7:30 p.m., Friday, Feb. 20, 2009.
<hr>

==A collapsing business model==

The business model which sustained U.S. journalism is collapsing. The value of mass-market advertising is insufficient to alone support it on the web. "CPMs" are falling.

==A real solution==

What would happen if we could create a non-profit, shared-user network for Internet information commerce that combined:
*User-centric demographic privacy management
*On-the-fly personalization and customization
*Advertising presented to consumers who voluntarily provide demographic information, and who are directly rewarded for doing so.
*A platform for multi-site subscriptions and per-click compensation for valuable content
*All aggregated with one account, one-ID simplicity
*Where consumers choose a relationship with a most-trusted InfoValet -- perhaps their public-media outlet
*A new(s) social network

==A launch by year end==

The [http://www.informationvalet.org Information Valet Project] of the [http://rji.missouri.edu Donald W. Reynolds Journalism Institute], at the Missouri School of Journalism is at work on creating such a service, with the help of The Associated Press, Lee Enterprises Inc. and other partners. The Information Valet Service will be demonstrated in Washington, D.C., in April, and a prototype will launch by year end, 2009.

==Shape the role for public media==

Technology for creating the InfoValet Service is available. Partners to run it are being lined up. What business rules and relationships should govern it? What is the role for public media organizations? Come offer your constructive criticism, observations, ideas and feedback during a dinner where we "blueprint the information valet economy."
 
KEY LINKS: 

*[http://newshare.com/ivp/about.pdf TWO-PAGE OVERVIEW]
*[http://newshare.com/ivp/valet.pdf IDEAS BEHIND THE PROJECT]
*[http://newshare.com/ivp/wiki/index.php/Blueprint-form UNIQUE OWNERSHIP IDEA]
*[http://newshare.com/ivp/wiki/index.php/Blueprint THE DEC.3-5, 2009 CONFERENCE]

<hr>
For more information: 
Call or text Bill Densmore -- 617-448-6600 / [mailto:wpdensmore@gmail.com wpdensmore@gmail.com] 
(At the Westin Friday and Saturday) TWITTER: Follow Infovalet Tag: #infovalet

Ftc-lisa-george-micropayment

2010-08-05T08:27:08Z

Andrea:

=FTC talks: Lisa George, Hunter College economist=

This is the jump page for rough, contemporaneous notes of the second day of the U.S. Federal Trade Commission workshop: "From Town Crier to Blogggers: How Will journalism Survive the Internet Age," held Dec. 1-2, 2009, in Washington, D.C., at the FTC's 601 New Jersey Avenue offices. Your scribe is Bill Densmore, a fellow at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Of course we've tried to provide accurate quotes and summaries. But the FTC has stenographers recording all of the testimony and that should be your definitive source. The home page for this coverage is http://www.newshare.com/wiki/index.php/ftc
<hr>
[http://www.newshare.com/wiki/index.php/ftc BACK TO FTC HEARING WIKI HOME PAGE]
<hr>

George is an assistant professor of economics at Hunter College
Her talk is about the costs of content production.

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High first copy costs limt the number of papers that cna surive in any market.

Distribution costs: Newspapers are heavy. It takes a lot to move them around physically. That has shaped the small geographies of newspaper markets around the United States. There are still three times as many newspapers per capital than many European countries. That's because it was needed to get the news to people quickly. It also meant there were fewer papers in big cities.

"It essentially costs nothing to move information across space."

If you want to move information around costlessly, you are going to choose the best ones. This will mean more attention to a smaller number of writers. In economics this is a superstar market. With more attention focused on fewer players. This will happen in journalism.

It used to be that writers and journalists worked for newspapers. There was low pay and also a low risk of failure. Because of technology allows more and more direct contact, you would expect to see a disintegration of that tightly integrated newspaper firm.

There will be more wirters and experts interacting directly with the public. The New York Times hires experts rather than growing them in house and there is more attention online paid to people who are non-journalists. It means more of the returns, profits, value in writing will be captured by the writers and content producers rather than the media institutions, but there will be fewer of them.

Two-sided markets: Aggregators vs. content creators. There is value in the editorial function -- aggregating up editorial topics that you like. The NYTimes does it well for her but there are some blogs. These two sources of value have been combined in media firms, but there is no reason for there to be. Technology separates them.

====Are micropayments the answer?====

Advertisers care about reaching consumers. The value in the bundling is where advertisers will fund. Advertisers will focus on bundlers. The market for bundling is competitive now. Today, anybody can enter the market for bundling. So advertisers will be there. The crucial piece for the future is how to we capture the value for that content.

"I am a big supporter of micropayments. Penny per click.... there are some reasons why media companies are resisting it a bit, but the technology is there."

"There are reasons that this is actually a good shift."

Losing advertising-funded finance in favor of user-funded finance is a good distortion. Now the NYTimes starts a homes section because it appeals to advertisers.

"Advertiser funding if anything distorted journalism toward elites."

"What you read affects what you do."

What we are seeing is not a loss of attention. We see people consuming less local information and more national information. We are shifting information from local to national. For much of the 20th century, much of a criticism of the U.S. was that it was too isolationist.

A rabbi corruption case instantly made national news. "These types of stories have much more impact when the whole world can see them, not just locally."

She summarizes her trends:

*Fewer papers, more content differnetiation, less geographic focus
*Expanded freelance market
*More bundling
*Geographic vs. viewpoint differentiation
*Advertiser vs. reader funding
*Efficent pricing separates content from bundling values
*Superstar journalism -- higher risk/reward
*Local vs. global externalities.

IVP Wiki - User contributions [en]

Blueprint-ima

Ftc-lisa-george-micropayment