Baruch-meeting1 - Revision history

24.98.89.90 at 04:50, 19 February 2009

2009-02-19T04:50:41Z

← Older revision		Revision as of 04:50, 19 February 2009
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	==Jan Schaffer on the emergence of small-J journalism==		==Jan Schaffer on the emergence of small-J journalism==

	===Who's in the room===		===Who's in the room, Jan. 30, 2009 at Baruch College===
	Here is who attended today: <br>		Here is who attended today: <br>

Bill Densmore at 20:39, 30 January 2009

2009-01-30T20:39:23Z

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 [http://newshare.com/wiki/index.php/Baruch-projects-part-two Third-chapter -- after lunch]<hr>
 ==Jan Schaffer on the emergence of small-J journalism==
 Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.

Bill Densmore at 20:13, 30 January 2009

2009-01-30T20:13:30Z

← Older revision		Revision as of 20:13, 30 January 2009
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	At the Baruch gathering today:		At the Baruch gathering today:
	<hr>[http://newshare.com/wiki/index.php/Baruch-projects Second chapter of the meeting -- pre-lunch project session]		<hr>
	[newshare.com/wiki/index.php/Baruch-projects-part-two Third-chapter -- after lunch]<hr>		[http://newshare.com/wiki/index.php/Baruch-projects Second chapter of the meeting -- pre-lunch project session]
			[http://newshare.com/wiki/index.php/Baruch-projects-part-two Third-chapter -- after lunch]<hr>
	==Jan Schaffer on the emergence of small-J journalism==		==Jan Schaffer on the emergence of small-J journalism==
	Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.		Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.

Bill Densmore at 20:12, 30 January 2009

2009-01-30T20:12:59Z

← Older revision		Revision as of 20:12, 30 January 2009
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	At the Baruch gathering today:		At the Baruch gathering today:
	<hr>[http://newshare.com/wiki/index.php/Baruch-projects Second chapter of the meeting -- pre-lunch project session<hr>		<hr>[http://newshare.com/wiki/index.php/Baruch-projects Second chapter of the meeting -- pre-lunch project session]
			[newshare.com/wiki/index.php/Baruch-projects-part-two Third-chapter -- after lunch]<hr>
	==Jan Schaffer on the emergence of small-J journalism==		==Jan Schaffer on the emergence of small-J journalism==
	Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.		Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.

Bill Densmore at 17:53, 30 January 2009

2009-01-30T17:53:42Z

← Older revision		Revision as of 17:53, 30 January 2009
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	At the Baruch gathering today:		At the Baruch gathering today:
			<hr>[http://newshare.com/wiki/index.php/Baruch-projects Second chapter of the meeting -- pre-lunch project session<hr>
	==Jan Schaffer on the emergence of small-J journalism==		==Jan Schaffer on the emergence of small-J journalism==
	Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.		Jan Schaffer of J-Lab opens with an overview of what she sees emerging in local online news communities based upon years of funding ideas and a current pool of over 850 applications for mini grants to launch community startups.

Bill Densmore at 16:10, 30 January 2009

2009-01-30T16:10:24Z

← Older revision		Revision as of 16:10, 30 January 2009
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	Len Witt says Joel Kramer at MinnPost.com has found that his users are interested in having national/international news presented. For his part, Witt says he thinks news will gravitate to being presented mostly on your pocket device -- phone, PDF, Kindle, whatever.		Len Witt says Joel Kramer at MinnPost.com has found that his users are interested in having national/international news presented. For his part, Witt says he thinks news will gravitate to being presented mostly on your pocket device -- phone, PDF, Kindle, whatever.

			Dave Mathieson suggests asks: We are all smart people. "How is it that we are creating information products that don't make any money?" You need to repurpose content that creates multiple revenue streams. Just focusing on advertising isn't enough. There are information marketers out there making tens of millions of dollars by making information products that go to millions. "And we can't make any money!"

Bill Densmore at 16:08, 30 January 2009

2009-01-30T16:08:44Z

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	Richard says what is more likely to happen is you will create your own personal profile on the site like Village Soup and you'll get that national/international information from RSS feeds and other sources that feed ''through'' the local site.		Richard says what is more likely to happen is you will create your own personal profile on the site like Village Soup and you'll get that national/international information from RSS feeds and other sources that feed ''through'' the local site.

			Len Witt says Joel Kramer at MinnPost.com has found that his users are interested in having national/international news presented. For his part, Witt says he thinks news will gravitate to being presented mostly on your pocket device -- phone, PDF, Kindle, whatever.

Bill Densmore at 16:07, 30 January 2009

2009-01-30T16:07:30Z

← Older revision		Revision as of 16:07, 30 January 2009
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	They got a Knight grant (approx. $800,000) to redepoly the Village Soup software platform as open source. He says he invested millions of his own money starting in 1996. The have about $8 million revenues annualized now. For the same-site comparison over many years (before acquiring the competing newspapers) it was $2.5 million-$3.0 million a year for an 80,000-population region. Anderson says it won't work online alone. "You can't generate enough revenue."		They got a Knight grant (approx. $800,000) to redepoly the Village Soup software platform as open source. He says he invested millions of his own money starting in 1996. The have about $8 million revenues annualized now. For the same-site comparison over many years (before acquiring the competing newspapers) it was $2.5 million-$3.0 million a year for an 80,000-population region. Anderson says it won't work online alone. "You can't generate enough revenue."

			But Anderson says he thinks print will go to a small, elite audience over time. "Print is going to exist for a much smaller, narrower audience. But that is going to be a very attractive audience (for advertisers)." Historically in a democracy a relatively small group of thought leaders foster participatory democracy by their word-of-mouth leadership. "Those are the people who are going to be continuing to lead."

	Anderson says they started in 1996. See the Media Giraffe Project profile at: <br>		Anderson says they started in 1996. See the Media Giraffe Project profile at: <br>
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	So Schaffer confirms: Does that mean it has taken 12 years to get 19% of your revenue from online? Yes, says Anderson.		So Schaffer confirms: Does that mean it has taken 12 years to get 19% of your revenue from online? Yes, says Anderson.

			Steve Shepard of CUNY Graduate School of Journalism asks: Is there any reason a Village Soup community couldn't curate national and international news as part of its function?

			Richard says what is more likely to happen is you will create your own personal profile on the site like Village Soup and you'll get that national/international information from RSS feeds and other sources that feed ''through'' the local site.

Bill Densmore at 16:04, 30 January 2009

2009-01-30T16:04:31Z

← Older revision		Revision as of 16:04, 30 January 2009
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	Joe Bergantino -- How did you get this started?		Joe Bergantino -- How did you get this started?

			They got a Knight grant (approx. $800,000) to redepoly the Village Soup software platform as open source. He says he invested millions of his own money starting in 1996. The have about $8 million revenues annualized now. For the same-site comparison over many years (before acquiring the competing newspapers) it was $2.5 million-$3.0 million a year for an 80,000-population region. Anderson says it won't work online alone. "You can't generate enough revenue."

	Anderson says they started in 1996. See the Media Giraffe Project profile at: <br>		Anderson says they started in 1996. See the Media Giraffe Project profile at: <br>

Bill Densmore at 15:59, 30 January 2009

2009-01-30T15:59:29Z

← Older revision		Revision as of 15:59, 30 January 2009
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	Then there is advertising. He talks about MinnPost.com. There was the idea that "Google-juice" -- would make you profitable -- from Google AdSense and the like. That hasn't happened for news sites. How do you connect back with advertising at the local community level and how do you build such an infrastructure. She turns to Richard Anderson, founder of VillageSoup.com in Rockland-Camden, Maine, and asks for his input.		Then there is advertising. He talks about MinnPost.com. There was the idea that "Google-juice" -- would make you profitable -- from Google AdSense and the like. That hasn't happened for news sites. How do you connect back with advertising at the local community level and how do you build such an infrastructure. She turns to Richard Anderson, founder of VillageSoup.com in Rockland-Camden, Maine, and asks for his input.

			Anderson talks about the old business model being "caught in the irons" (a sailing term). He says there are still railroads, and there will still be newspapers. "Believe me, Google is just as worried about original news dying as we are, because they live on it." Anderson works through an online presentation (WILL LINK LATER HERE). The focus on the news industry has to be narrowed, just as the railroads have narrowed their focus to things like hauling bulk commodities (coal, grain, chemicals), and convertible trailers.

			There is a need to solve the inefficiency of advertising online. Display advertising is not what it is, he says, "it is useful, timely information . . . on the internet you want buyers looking for sellers." He talks about running "continuous community expos" on the web. First is to provide the information, section is to provide a way to interact about that information. The third you you do at a trade show is you go to the exhibit hall. You are doing market research. He relates this to a neighborhood model, where this information is bundled with the news.

			Anderson cites a move from dozens of markets of millions to millions of markets of dozens -- a Chris Anderson concept. For example moms and pops paying $1,000 a year. At VillageSoup, their online revenue is 19% of their total revenue. Asked how much of that 19% is coming from mom and pops, Anderson says: "Almost exclusively." The goal is to become the trusted place.

			Joe Bergantino -- How did you get this started?

			Anderson says they started in 1996. See the Media Giraffe Project profile at: <br>
			http://www.mediagiraffe.org/mgprofiles/index.php?action=profile&id=98<br><br>

			So Schaffer confirms: Does that mean it has taken 12 years to get 19% of your revenue from online? Yes, says Anderson.