Ite-news-role - Revision history

Bill Densmore at 17:00, 15 June 2016

2016-06-15T17:00:06Z

← Older revision		Revision as of 17:00, 15 June 2016
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	*Marketers should take a privacy-led approach to customer data collection and use		*Marketers should take a privacy-led approach to customer data collection and use
	<br>		<br>
	“Increasingly we're having to move to a kind of cookie-free world and Google and everybody else is trying to emphasize the signed-in user so we can evolve out of cookies which are becoming unwieldy,” Gehring said when interviewed by RJI. “So what would be good would be having some system in place for identifying users -- in ways that still maintains their privacy and security -- but facilitates the sharing of that user profile across media organizations that then lends itself to better monetization.”		“Increasingly we're having to move to a kind of cookie-free world and Google and everybody else is trying to emphasize the signed-in user so we can evolve out of cookies which are becoming unwieldy,” former Google manager David Gehring (who now advises the [https://www.digitalnewsinitiative.com/ Digital News Initiative in Europe)] said when interviewed by RJI. “So what would be good would be having some system in place for identifying users -- in ways that still maintains their privacy and security -- but facilitates the sharing of that user profile across media organizations that then lends itself to better monetization.”
	<br><br>		<br><br>
	[http://newshare.com/wiki/index.php?title=Category:Ite&action=edit&redlink=1 Related stories]<br>		[http://newshare.com/wiki/index.php?title=Category:Ite&action=edit&redlink=1 Related stories]<br>
	[[Category:Ite]]		[[Category:Ite]]
	<h2>[http://www.rjionline.org/privacypersonalizationpayment/ BACK TO THE RJI SERIES]</H2>		<h2>[http://www.rjionline.org/privacypersonalizationpayment/ BACK TO THE RJI SERIES]</H2>

Bill Densmore at 16:55, 15 June 2016

2016-06-15T16:55:23Z

← Older revision		Revision as of 16:55, 15 June 2016
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	BY BILL DENSMORE<br><br>		BY BILL DENSMORE<br><br>
	[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale "giving ~~awa~~" professional news away for free on the web.		[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale "giving away" professional news away for free on the web.
	<br><br>		<br><br>
	Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to receive personalized service – and relevant advertisements -- without having to give up their private information.		Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to receive personalized service – and relevant advertisements -- without having to give up their private information.

Bill Densmore at 16:55, 15 June 2016

2016-06-15T16:55:09Z

← Older revision		Revision as of 16:55, 15 June 2016
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	BY BILL DENSMORE<br><br>		BY BILL DENSMORE<br><br>
	[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale giving professional news away for free on the web.		[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale "giving awa" professional news away for free on the web.
	<br><br>		<br><br>
	Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to receive personalized service – and relevant advertisements -- without having to give up their private information.		Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to receive personalized service – and relevant advertisements -- without having to give up their private information.

Bill Densmore at 19:46, 28 October 2015

2015-10-28T19:46:08Z

← Older revision		Revision as of 19:46, 28 October 2015
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	The idea of a non-government, non-profit organization to store and map user attributes is what Taysom is exploring. He first authored [http://newshare.com/rji-report/john-taysom-harvard-privacy-2012.pdf a June 2012 paper] while on Harvard University fellowship. Taysom says he wants to help reconcile privacy with ad targeting. “This project is a call to action for those who believe that there is a compromise: Better privacy and better sharing of information,” Taysom wrote in 2012. He believes the organization storing user profiles -- the “trusted vault for personal data” -- could be self-sustaining through usage fees, presumably paid by the public either overtly or as part of a broader subscription.		The idea of a non-government, non-profit organization to store and map user attributes is what Taysom is exploring. He first authored [http://newshare.com/rji-report/john-taysom-harvard-privacy-2012.pdf a June 2012 paper] while on Harvard University fellowship. Taysom says he wants to help reconcile privacy with ad targeting. “This project is a call to action for those who believe that there is a compromise: Better privacy and better sharing of information,” Taysom wrote in 2012. He believes the organization storing user profiles -- the “trusted vault for personal data” -- could be self-sustaining through usage fees, presumably paid by the public either overtly or as part of a broader subscription.
	<br><br>		<br><br>
	Taysom has turned his idea into a patent, originated in 2008 in Britain and granted Aug. 19, 2014 by the U.S. Patent and Trademark Office. [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8812372.PN.&OS=PN/8812372&RS=PN/8812372 (Patent No. 8,812,372).] His basic insight: Create a network of databrokers who store and aggregate profiles of people with like interests, grouping the people into segments for matching with relevant ads, but closely guarding the identities of individuals within the groups. His idea envisions that news organizations could be such brokers.		Taysom has turned his idea into a patent, originated in 2008 in Britain and granted Aug. 19, 2014 by the U.S. Patent and Trademark Office. [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8812372.PN.&OS=PN/8812372&RS=PN/8812372 (Patent No. 8,812,372).] (Here is [http://www.newshare.com/newyork/taysom-patent.pdf PRINTABLE] version of patent, with diagram). His basic insight: Create a network of databrokers who store and aggregate profiles of people with like interests, grouping the people into segments for matching with relevant ads, but closely guarding the identities of individuals within the groups. His idea envisions that news organizations could be such brokers.
	<br><br>		<br><br>
	For at least seven years, experts in the news industry have recognized a looming challenge – how to curb growing reliance on unauthorized sharing of personal data in order to support journalism via digital advertising.		For at least seven years, experts in the news industry have recognized a looming challenge – how to curb growing reliance on unauthorized sharing of personal data in order to support journalism via digital advertising.

Bill Densmore at 03:37, 28 February 2015

2015-02-28T03:37:30Z

← Older revision		Revision as of 03:37, 28 February 2015
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	[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale giving professional news away for free on the web.		[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale giving professional news away for free on the web.
	<br><br>		<br><br>
	Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to ~~get received~~ personalized service – and relevant advertisements -- without having to give up their private information.		Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to receive personalized service – and relevant advertisements -- without having to give up their private information.
	<br><br>		<br><br>
	Taysom’s idea, called temporarily “Three’s a Crowd,” is just one example of innovation which takes an expansive view of privacy to include control of personal data, and the trust relationships that go with it.		Taysom’s idea, called temporarily “Three’s a Crowd,” is just one example of innovation which takes an expansive view of privacy to include control of personal data, and the trust relationships that go with it.

Bill Densmore at 20:16, 25 February 2015

2015-02-25T20:16:28Z

← Older revision		Revision as of 20:16, 25 February 2015
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	<h2>A ROLE FOR NEWS ORGS?</H2>		<h2>A ROLE FOR NEWS ORGS?</H2>
	<H1><i>~~The man who first agreed to~~ give away news for free now has ~~one~~ idea for helping with ~~online~~ privacy</I></H1>		<H1><i>He helped Yahoo give away news for free; now he has an idea for helping with privacy</I></H1>
	<BR>		<BR>
	<i>This is a sidebar to a [http://www.rjionline.org/privacypersonalizationpayment/part05 longer piece] found at the Reynolds Journalism Institute website.</i>		<i>This is a sidebar to a [http://www.rjionline.org/privacypersonalizationpayment/part05 longer piece] found at the Reynolds Journalism Institute website.</i>

Bill Densmore at 20:15, 25 February 2015

2015-02-25T20:15:25Z

← Older revision		Revision as of 20:15, 25 February 2015
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	<h2>~~PRIVACY MATTERS:~~</H2>		<h2>A ROLE FOR NEWS ORGS?</H2>
	<H1><i>~~Roles envisioned~~ for ~~news organizations to help manage~~ privacy</I></H1>		<H1><i>The man who first agreed to give away news for free now has one idea for helping with online privacy</I></H1>
	<BR>		<BR>
	<i>This is a sidebar to a [http://www.rjionline.org/privacypersonalizationpayment/part05 longer piece] found at the Reynolds Journalism Institute website.</i>		<i>This is a sidebar to a [http://www.rjionline.org/privacypersonalizationpayment/part05 longer piece] found at the Reynolds Journalism Institute website.</i>
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	BY BILL DENSMORE<br><br>		BY BILL DENSMORE<br><br>
	[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 ~~neotiate~~ the first contract that allowed Yahoo to carry wire stories free to the public.		[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 negotiate the first contract that allowed Yahoo to carry wire stories free to the public -- perhaps the first example of wholesale giving professional news away for free on the web.
	<br><br>		<br><br>
	Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to get received personalized service – and relevant advertisements -- without having to give up their private information.		Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to get received personalized service – and relevant advertisements -- without having to give up their private information.
Line 16:		Line 16:
	The idea of a non-government, non-profit organization to store and map user attributes is what Taysom is exploring. He first authored [http://newshare.com/rji-report/john-taysom-harvard-privacy-2012.pdf a June 2012 paper] while on Harvard University fellowship. Taysom says he wants to help reconcile privacy with ad targeting. “This project is a call to action for those who believe that there is a compromise: Better privacy and better sharing of information,” Taysom wrote in 2012. He believes the organization storing user profiles -- the “trusted vault for personal data” -- could be self-sustaining through usage fees, presumably paid by the public either overtly or as part of a broader subscription.		The idea of a non-government, non-profit organization to store and map user attributes is what Taysom is exploring. He first authored [http://newshare.com/rji-report/john-taysom-harvard-privacy-2012.pdf a June 2012 paper] while on Harvard University fellowship. Taysom says he wants to help reconcile privacy with ad targeting. “This project is a call to action for those who believe that there is a compromise: Better privacy and better sharing of information,” Taysom wrote in 2012. He believes the organization storing user profiles -- the “trusted vault for personal data” -- could be self-sustaining through usage fees, presumably paid by the public either overtly or as part of a broader subscription.
	<br><br>		<br><br>
	Taysom has turned his idea into a patent, originated in 2008 in Britain and granted Aug. 19, 2014 by the U.S. Patent and Trademark Office. [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8812372.PN.&OS=PN/8812372&RS=PN/8812372 (Patent No. 8,812,372).]		Taysom has turned his idea into a patent, originated in 2008 in Britain and granted Aug. 19, 2014 by the U.S. Patent and Trademark Office. [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8812372.PN.&OS=PN/8812372&RS=PN/8812372 (Patent No. 8,812,372).] His basic insight: Create a network of databrokers who store and aggregate profiles of people with like interests, grouping the people into segments for matching with relevant ads, but closely guarding the identities of individuals within the groups. His idea envisions that news organizations could be such brokers.
	<br>		<br><br>
	For at least seven years, experts in the news industry have recognized a looming challenge – how to curb growing reliance on unauthorized sharing of personal data in order to support journalism via digital advertising. His basic insight: Create a network of databrokers who store and aggregate profiles of people with like interests, grouping the people into segments for matching with relevant ads, but closely guarding the identities of individuals within the groups.		For at least seven years, experts in the news industry have recognized a looming challenge – how to curb growing reliance on unauthorized sharing of personal data in order to support journalism via digital advertising.
	<br><br>		<br><br>
	“We are hemorrhaging personal information, others are profiting from it, and we are getting substandard product,” veteran new-media executive and consultant [http://www.osdergroup.com/leadership/4/elizabeth-osder Elizabeth Osder said] during the 2008 Reynolds Journalism Institute gathering, [http://newshare.com/wiki/index.php/Blueprint “Blueprinting the Information Valet Economy.”] She added: “Citizens need to eventually take control of that information because that is about their privacy. Maybe there is a role for media companies to help facilitate that community gold . . . I want all of those places where I sign up for to be managed on my desktop in the way that I can control and look at them rather then me going off and finding stuff.”		“We are hemorrhaging personal information, others are profiting from it, and we are getting substandard product,” veteran new-media executive and consultant [http://www.osdergroup.com/leadership/4/elizabeth-osder Elizabeth Osder said] during the 2008 Reynolds Journalism Institute gathering, [http://newshare.com/wiki/index.php/Blueprint “Blueprinting the Information Valet Economy.”] She added: “Citizens need to eventually take control of that information because that is about their privacy. Maybe there is a role for media companies to help facilitate that community gold . . . I want all of those places where I sign up for to be managed on my desktop in the way that I can control and look at them rather then me going off and finding stuff.”

Bill Densmore at 20:11, 25 February 2015

2015-02-25T20:11:33Z

← Older revision		Revision as of 20:11, 25 February 2015
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	Taysom has turned his idea into a patent, originated in 2008 in Britain and granted Aug. 19, 2014 by the U.S. Patent and Trademark Office. [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8812372.PN.&OS=PN/8812372&RS=PN/8812372 (Patent No. 8,812,372).]		Taysom has turned his idea into a patent, originated in 2008 in Britain and granted Aug. 19, 2014 by the U.S. Patent and Trademark Office. [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8812372.PN.&OS=PN/8812372&RS=PN/8812372 (Patent No. 8,812,372).]
	<br>		<br>
	For at least seven years, experts in the news industry have recognized a looming challenge – how to curb growing reliance on unauthorized sharing of personal data in order to support journalism via digital advertising.		For at least seven years, experts in the news industry have recognized a looming challenge – how to curb growing reliance on unauthorized sharing of personal data in order to support journalism via digital advertising. His basic insight: Create a network of databrokers who store and aggregate profiles of people with like interests, grouping the people into segments for matching with relevant ads, but closely guarding the identities of individuals within the groups.
	<br><br>		<br><br>
	“We are hemorrhaging personal information, others are profiting from it, and we are getting substandard product,” veteran new-media executive and consultant [http://www.osdergroup.com/leadership/4/elizabeth-osder Elizabeth Osder said] during the 2008 Reynolds Journalism Institute gathering, [http://newshare.com/wiki/index.php/Blueprint “Blueprinting the Information Valet Economy.”] She added: “Citizens need to eventually take control of that information because that is about their privacy. Maybe there is a role for media companies to help facilitate that community gold . . . I want all of those places where I sign up for to be managed on my desktop in the way that I can control and look at them rather then me going off and finding stuff.”		“We are hemorrhaging personal information, others are profiting from it, and we are getting substandard product,” veteran new-media executive and consultant [http://www.osdergroup.com/leadership/4/elizabeth-osder Elizabeth Osder said] during the 2008 Reynolds Journalism Institute gathering, [http://newshare.com/wiki/index.php/Blueprint “Blueprinting the Information Valet Economy.”] She added: “Citizens need to eventually take control of that information because that is about their privacy. Maybe there is a role for media companies to help facilitate that community gold . . . I want all of those places where I sign up for to be managed on my desktop in the way that I can control and look at them rather then me going off and finding stuff.”

Bill Densmore at 20:09, 25 February 2015

2015-02-25T20:09:34Z

← Older revision		Revision as of 20:09, 25 February 2015
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	[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 neotiate the first contract that allowed Yahoo to carry wire stories free to the public.		[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 neotiate the first contract that allowed Yahoo to carry wire stories free to the public.
	<br><br>		<br><br>
	Now, the British-based entrepreneur is working on a new challenge – how to make it possible for Internet users to get received personalized service – and relevant advertisements -- without having to give up their private information.		Now, the [http://www.iabuk.net/people/john-taysom British-based entrepreneur and investor] is working on a new challenge – how to make it possible for Internet users to get received personalized service – and relevant advertisements -- without having to give up their private information.
	<br><br>		<br><br>
	Taysom’s idea, called temporarily “Three’s a Crowd,” is just one example of innovation which takes an expansive view of privacy to include control of personal data, and the trust relationships that go with it.		Taysom’s idea, called temporarily “Three’s a Crowd,” is just one example of innovation which takes an expansive view of privacy to include control of personal data, and the trust relationships that go with it.

Bill Densmore at 20:08, 25 February 2015

2015-02-25T20:08:42Z

← Older revision		Revision as of 20:08, 25 February 2015
Line 8:		Line 8:

	BY BILL DENSMORE<br><br>		BY BILL DENSMORE<br><br>
	John Taysom lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 neotiate the first contract that allowed Yahoo to carry wire stories free to the public.		[https://www.linkedin.com/profile/view?id=25156 John Taysom] lead Reuters PLC’s venture arm when it became one of the earliest investors in Yahoo! Inc. He helped Reuters in 1995 neotiate the first contract that allowed Yahoo to carry wire stories free to the public.
	<br><br>		<br><br>
	Now, the British-based entrepreneur is working on a new challenge – how to make it possible for Internet users to get received personalized service – and relevant advertisements -- without having to give up their private information.		Now, the British-based entrepreneur is working on a new challenge – how to make it possible for Internet users to get received personalized service – and relevant advertisements -- without having to give up their private information.