Itega-ftc - Revision history

Bill Densmore: /* SUMMING UP */

2017-08-23T14:17:09Z

SUMMING UP

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	* Journalism is expensive, and mass-market web advertising alone will not sustain it.		* Journalism is expensive, and mass-market web advertising alone will not sustain it.
	* Charging for content puts up walls that destroy the brilliant utility of the open web.		* Charging for content puts up walls that destroy the brilliant utility of the open web.
	* Sustaining journalism requires rethinking the very notion of [http://www.~~advisortizing~~.com advertising,] and of news as a service, not a product.		* Sustaining journalism requires rethinking the very notion of [http://www.advisortising.com advertising,] and of news as a service, not a product.

	With a new [Information Trust Exchange] ecosystem, the news industry may:		With a new [Information Trust Exchange] ecosystem, the news industry may:

Bill Densmore: /* SUMMING UP */

2017-08-23T14:16:48Z

SUMMING UP

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	* Journalism is expensive, and mass-market web advertising alone will not sustain it.		* Journalism is expensive, and mass-market web advertising alone will not sustain it.
	* Charging for content puts up walls that destroy the brilliant utility of the open web.		* Charging for content puts up walls that destroy the brilliant utility of the open web.
	* Sustaining journalism requires rethinking the very notion of advertising, and of news as a service, not a product.		* Sustaining journalism requires rethinking the very notion of [http://www.advisortizing.com advertising,] and of news as a service, not a product.

	With a new [Information Trust Exchange] ecosystem, the news industry may:		With a new [Information Trust Exchange] ecosystem, the news industry may:

Bill Densmore: /* SUMMING UP */

2017-04-05T15:00:46Z

SUMMING UP

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	* Sustaining journalism requires rethinking the very notion of advertising, and of news as a service, not a product.		* Sustaining journalism requires rethinking the very notion of advertising, and of news as a service, not a product.

	With ~~the New~~ Information ~~Valet Economy~~, the news industry may:		With a new [Information Trust Exchange] ecosystem, the news industry may:

	* Migrate from its historic role as the most-trusted consumer information source in print to a ubiquitous advisor, authenticator and retailer of news, entertainment and service information from anywhere.		* Migrate from its historic role as the most-trusted consumer information source in print to a ubiquitous advisor, authenticator and retailer of news, entertainment and service information from anywhere.
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	While revenues and advertising will be shared, each owner-user of the collaborative will retain complete control of its existing customer (reader/advertiser) base, including name and account information. Demographics will be shared only based upon the opt-in permissions set by consumers and the joint business rules of the collaborative owners.		While revenues and advertising will be shared, each owner-user of the collaborative will retain complete control of its existing customer (reader/advertiser) base, including name and account information. Demographics will be shared only based upon the opt-in permissions set by consumers and the joint business rules of the collaborative owners.

	The initial form is likely to be a [http://www.circlabs.com news-based social network,] strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account. The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts.		The initial form is likely to be a [http://www.circlabs.com news-based social network,] strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account. The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts.

	==The vision: New revenues for news==		==The vision: New revenues for news==

Bill Densmore: /* The attention economy */

2017-04-05T14:59:30Z

The attention economy

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	[http://www.itega.org The [Information Trust Exchange Governing Association]] can guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice. Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):		[http://www.itega.org The [Information Trust Exchange Governing Association]] can guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice. Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1, 2009):

	*The "gold-standard" measurement of user-access to web resources sought yesterday by Scripps newspaper executive Mark Contreras.		*The "gold-standard" measurement of user-access to web resources sought yesterday by Scripps newspaper executive Mark Contreras.

Bill Densmore: /* THE INFORMATION TRUST EXCHANGE */

2017-04-05T14:58:59Z

THE INFORMATION TRUST EXCHANGE

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	It also has lead to the creation, in a major equity partnership with the University of Missouri and with investment from The Associated Press, of a company called [http://www.circlabs.com CircLabs Inc.]. But there is a missing piece -- the need collaborative, transparent, non-profit ownership of needed clearing house for information transactions. My hope -- <u>and I am speaking only for myself</u> -- is that for a missing piece can be formed as something called the "Journalism Trust Association" (or Information Trust Association).		It also has lead to the creation, in a major equity partnership with the University of Missouri and with investment from The Associated Press, of a company called [http://www.circlabs.com CircLabs Inc.]. But there is a missing piece -- the need collaborative, transparent, non-profit ownership of needed clearing house for information transactions. My hope -- <u>and I am speaking only for myself</u> -- is that for a missing piece can be formed as something called the "Journalism Trust Association" (or Information Trust Association).

	~~==THE INFORMATION TRUST EXCHANGE==~~

	[http://www.itega.org The Information Trust Exchange Governing Association] can guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice. Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):		[http://www.itega.org The [Information Trust Exchange Governing Association]] can guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice. Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):

	*The "gold-standard" measurement of user-access to web resources sought yesterday by Scripps newspaper executive Mark Contreras.		*The "gold-standard" measurement of user-access to web resources sought yesterday by Scripps newspaper executive Mark Contreras.

Bill Densmore: /* THE INFORMATION TRUST EXCHANGE */

2017-04-05T14:58:22Z

THE INFORMATION TRUST EXCHANGE

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	==THE INFORMATION TRUST EXCHANGE==		==THE INFORMATION TRUST EXCHANGE==

	~~It which would~~ guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice.		[http://www.itega.org The Information Trust Exchange Governing Association] can guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice. Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):

	Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):

	*The "gold-standard" measurement of user-access to web resources sought yesterday by Scripps newspaper executive Mark Contreras.		*The "gold-standard" measurement of user-access to web resources sought yesterday by Scripps newspaper executive Mark Contreras.

Bill Densmore at 14:56, 5 April 2017

2017-04-05T14:56:38Z

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	==[http://www.newshare.com/wiki/index.php/Jta-event The report: "From Gatekeeper to Information Valet: Work Plans for Sustaining Journalism":<br>Wed., May 27, 2009 / 10 a.m.-4 p.m. / The George Washington University / Jack Morton Auditorium / 805 21st Street NW / Washington D.C.]==		==[http://www.newshare.com/wiki/index.php/Jta-event The report: "From Gatekeeper to Information Valet: Work Plans for Sustaining Journalism":<br>Wed., May 27, 2009 / 10 a.m.-4 p.m. / The George Washington University / Jack Morton Auditorium / 805 21st Street NW / Washington D.C.]==

	~~==Where we starting==~~
	~~====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====~~
	*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (HTML)] . . . [http://newshare.com/ivp/about.pdf PDF DOWNLOAD (two pages)]

	~~==Why is the InfoValet Service needed?==~~
	WHY IS 'BLUEPRINT THE IVP' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (SHORT VIDEO)] . . . [http://www.newshare.com/wiki/index.php/Blueprint-video ALL VIDEO ARCHIVES]<br>
	The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.
	*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
	*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br>

	[[Category:Infotrust]]		[[Category:Infotrust]]
	[[Category:Persona]]		[[Category:Persona]]

Bill Densmore: /* THE INFORMATION TRUST EXCHANGE */

2017-04-05T14:55:32Z

THE INFORMATION TRUST EXCHANGE

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	==THE INFORMATION TRUST EXCHANGE==		==THE INFORMATION TRUST EXCHANGE==

	It which would guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice.		It which would guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice.

	Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):		Like common-gauge railroad tracks, interstate highways or standard, 60-cycle current, this platform should create a level playing field for the things sought by speakers yesterday (Dec. 1):

Bill Densmore at 14:55, 5 April 2017

2017-04-05T14:55:01Z

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	<i>This page includes remarks made by [http://newshare.typepad.com/about.html Bill Densmore] on Dec. 2, 2009 at the U.S. Federal Trade Commission Workshop: [http://www.ftc.gov/opp/workshops/news/index.shtml "From Town Crier to Bloggers: How Will Journalism Survive the Internet Age?"] Densmore was part of a [http://www.ftc.gov/opp/workshops/news/agenda.pdf panel] entitled: "The New News." [http://www.newshare.com/wiki/index.php/Ftc (WORKSHOP COVERAGE)]</i>		<i>This page includes remarks made by [http://newshare.typepad.com/about.html Bill Densmore] on Dec. 2, 2009 at the U.S. Federal Trade Commission Workshop: [http://www.ftc.gov/opp/workshops/news/index.shtml "From Town Crier to Bloggers: How Will Journalism Survive the Internet Age?"] Densmore was part of a [http://www.ftc.gov/opp/workshops/news/agenda.pdf panel] entitled: "The New News." [http://www.newshare.com/wiki/index.php/Ftc (WORKSHOP COVERAGE)]</i>
	~~<hr>~~

	~~=Proposing a new collaboration: The Information Trust Exchange=~~		<big><I>In a story about the Project on Excellence in Journalism's 2009 [http://www.stateofthenewsmedia.org/2009/index.htm "State of the News Media"] report, Time Magazine's M.J. Stephey [http://www.time.com/time/arts/article/0,8599,1885349,00.html concluded March 16, 2009:] " . . . [I]f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please, please stand up?" It's time for the nation's news creators, aggregators and technologists to do so -- together.</i>

	<big><I>In a story about the Project on Excellence in Journalism's 2009 [http://www.stateofthenewsmedia.org/2009/index.htm "State of the News Media"] report, Time Magazine's M.J. Stephey [http://www.time.com/time/arts/article/0,8599,1885349,00.html concluded March 16, 2009:] " . . . [I]f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please, please stand up?"~~</I>~~

	It's time for the nation's news creators, aggregators and technologists to do so -- together.
	<hr>		<hr>
	<h3>		<h3>

Bill Densmore at 14:54, 5 April 2017

2017-04-05T14:54:10Z

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	*[http://newshare.typepad.com/mgpaudio/2010/07/audio-explaining-the-information-trust-association-idea.html AUDIO: Explaining the Information Trust idea] / or [http://www.rjionline.org/events/stories/densmore-june2010/index.php ADDITIONAL VIDEO]		*[http://newshare.typepad.com/mgpaudio/2010/07/audio-explaining-the-information-trust-association-idea.html AUDIO: Explaining the Information Trust idea] / or [http://www.rjionline.org/events/stories/densmore-june2010/index.php ADDITIONAL VIDEO]
	</h2>		</h2>
	==Excerpt of testimony by Bill Densmore to U.S. Federal Trade Commission workshop, Dec. 2, 2009==		=Excerpt of testimony by Bill Densmore to U.S. Federal Trade Commission workshop, Dec. 2, 2009=

	<i>This page includes remarks made by [http://newshare.typepad.com/about.html Bill Densmore] on Dec. 2, 2009 at the U.S. Federal Trade Commission Workshop: [http://www.ftc.gov/opp/workshops/news/index.shtml "From Town Crier to Bloggers: How Will Journalism Survive the Internet Age?"] Densmore was part of a [http://www.ftc.gov/opp/workshops/news/agenda.pdf panel] entitled: "The New News." [http://www.newshare.com/wiki/index.php/Ftc (WORKSHOP COVERAGE)]</i>		<i>This page includes remarks made by [http://newshare.typepad.com/about.html Bill Densmore] on Dec. 2, 2009 at the U.S. Federal Trade Commission Workshop: [http://www.ftc.gov/opp/workshops/news/index.shtml "From Town Crier to Bloggers: How Will Journalism Survive the Internet Age?"] Densmore was part of a [http://www.ftc.gov/opp/workshops/news/agenda.pdf panel] entitled: "The New News." [http://www.newshare.com/wiki/index.php/Ftc (WORKSHOP COVERAGE)]</i>
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	It's time for the nation's news creators, aggregators and technologists to do so -- together.		It's time for the nation's news creators, aggregators and technologists to do so -- together.
	~~[[Image:Ita-logo.jpg\|thumb\|100px\|left]]~~

	SUMMARY ABSTRACT: "The Internet needs a user-focused system for sharing trust and identity . . . managing privacy . . . and for exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network . . . . (t)o make a new market for digital information -- and attention -- we need to start creating a unique ownership and governance framework, assembling the required technology, and assessing the impact on law, regulation, advertising and privacy. . . . {t}he mission of the <i>Information Trust Exchange</i>) will be to help sustain, update and enrich the values and purposes of journalism through collaboration among news media, the public and public-focused institutions. ITE might be initiated and supported by major technology, publishing, advertising, consumer and philanthropic organizations. It would guide the creation of new standards and a platform for exchange of user authentication and transaction records which enables a competitive market for information, respecting and enabling consumer privacy and choice."</big>

	<hr>		<hr>
	<h3>		<h3>