64.81.171.248: New page: • Andrew Satin ○ Would like to create regular funding system for people that produce content for a site - advertising? • Bill Richards ○ Subscriptions ○ Spot.us model - fund...

2010-01-12T05:24:40Z

New page: • Andrew Satin ○ Would like to create regular funding system for people that produce content for a site - advertising? • Bill Richards ○ Subscriptions ○ Spot.us model - fund...

New page

• Andrew Satin
○ Would like to create regular funding system for people that produce content for a site - advertising?

• Bill Richards
○ Subscriptions
○ Spot.us model - funding goals for projects
○ Changes role of journalist
§ Requires journalist to wear a lot of hats (raising funds, cultivating interested communities)
○ Trust will remain in important aspect of assign/accepting material because of legal risks

• Charles Hamilton
○ Traditional jobs allowed for more focus

• Andrew
○ What are the new roles?
• Bill
○ There needs to be software/web site to help people understand what they're getting into
• Charles
○ Checklist like the web dev project would be useful
○ Maybe he and Bill could be the consults that interface between journalists and clients.

• Bill
○ The transition from web-site to business, citizen journalist to ??? (don't want to become another newspaper and recreate all that)
○ UW should have this course

• Charles
○ SBA (Small Bus. Admin)
○ Never had a 5 yr bus. plan because its too hard to see 6 months ahead
○ Who considers themselves a journalist? Do you?

• Zach Verdin
○ The people decide who a journalist is
○ You have to be a master communicator

• Charles
○ A tech blog asked for writers (bloggers). Charles applied and got a quick response, even though he hadn't been pd to write in 20 years and has a casual style.
○ Getting on the web is easy, getting pd...

• Zach Verdin
○ If we're not writing to get people to do anything, then we're not [successful]

• What is a story? Is it to activate or inform?

• Bill
○ What is a journalist and how has it changed

• Chuck Taylor
○ I don’t think that there ever was one way
○ My def - relaying factual information with or without commentary
○ What's more effective?
○ Biting my tongue about journalists not having emotion or passion nonsense
§ It not about pretending that you don't have an objective, but if you're biased from the start, how are you going to influence those who feel differently?
○ Seattle Times Mission - Have a point and make it.
○ You're affecting a lot of people
○ Passion drives what journalists do (they choose stories), but they try not to wear it on their sleeves

• Charles
○ What about the audience?
○ I change my style based on audience
○ Political parties cater to the converted

• Chuck
○ We never were in touch with our audience because it was so vast. You were writing for people at each pole. You had to go down the middle

• Andrew
○ People have lost interest in that

• Chuck
○ How passionate and in which way should I go?

• Charles
○ Writing for this blog, picked up a couple of times, even by NYT (no pay…)

• Bill
○ As the blog owner - suddenly have to negotiate price/article

• Andrew
○ Hive Project
§ Generate revenue in different ways, identify key contributors and kicking back to them

• Charles
○ This is happening, blogs measure comments… may not pay more, but will get more work

• Andrew
○ Createdigitalmusic.com - owner lives on ads and lets other people write
○ Blogs about passions can bubble up contributors

• Bill
○ People quickly will stop contributing if they're any good because although it helps with initial exposure, they don't want the income going to someone else

• Zach - mission accomplished then

• Charles
○ The public pmt for story model is becoming popular

• Bill
○ But that can't fund a 2 yr investigation

• Charles
○ Add on to this the backend support - people give based on enjoyment of story.

• Andrew
○ Create networks based on tagged objects (music, articles, interests)

• Bill
○ That's hard to sustain input
○ Can get a bunch of people to spend a moment identifying interests, but to get them to come back..

• Zach
○ Make money on business profiles that people post

• Grace
○ Who's curating?

• Bill
○ If people can post anything, are you ready to deal with 1st amendment violations for moderating?

• Charles
○ Sounds like linked in groups or facebook - which don't work well for groups
○ The lowest common denominator takes over fast
○ A web site tracking social networks has identified over 3000 recently

• Andrew
○ This would appeal to those who don't want ads and things they haven't asked for.

• [conversation about ways users will crappify the site]

• Zach
○ Our difference - "intention"

• Andrew
○ Is it FUN AND COOL? That's what matters.

• [conversation about how to control what gets posted to the site, and who the real audience is]

• Grace
○ First, collect underpants
○ Second....
○ Third, Profit!

• Andrew
○ "Good luck is the manifestation of an optimistic attitude"

• The World Social Forum - Detroit - June

Media Literacy - huge problem

Jtm-pnw-session-finding-storytelling - Revision history

64.81.171.248: New page: • Andrew Satin ○ Would like to create regular funding system for people that produce content for a site - advertising? • Bill Richards ○ Subscriptions ○ Spot.us model - fund...