Persona-rji - Revision history

Bill Densmore: /* Synopsis of white paper */

2011-04-23T13:43:13Z

Synopsis of white paper

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	*No longer about print, now about managing 'personas'		*No longer about print, now about managing 'personas'
	*Become [http://informationvalet.wordpress.com/2011/01/07/what-do-we-mean-by-valet-a-little-explanation/ 'infovalets'] -- curatorial information brokers/agents		*Become [http://informationvalet.wordpress.com/2011/01/07/what-do-we-mean-by-valet-a-little-explanation/ 'infovalets'] -- curatorial information brokers/agents
	*Open a dialogue ~~wtih~~ users; respect and assist their privacy management		*Open a dialogue with users; respect and assist their privacy management
	*They will respond, trust and share (Rachel Mersey's argument)		*They will respond, trust and share (Rachel Mersey's argument)
	*Infovalets will help with personalization, privacy control		*Infovalets will help with personalization, privacy control

Bill Densmore at 13:41, 23 April 2011

2011-04-23T13:41:38Z

← Older revision		Revision as of 13:41, 23 April 2011
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	==Synopsis of white paper==		== Synopsis of white paper==
	~~<hr>~~

	"From Paper to Persona: Managing Privacy and Information Overload; Sustaining Journalism in an Attention Age" suggests the Information Trust Association would -- within the limits of existing antitrust law -- convene publishers, technologists, foundations and the public to create a system for exchanging small bits of content -- a sort of microaccounting system -- among multiple independent publishers. In Densmore's "InfoValet" system idea, public users would be able to choose from a plurality of information agents from which to open a one ID, one-bill account that would work to purchase information broadly.		"From Paper to Persona: Managing Privacy and Information Overload; Sustaining Journalism in an Attention Age" suggests the Information Trust Association would -- within the limits of existing antitrust law -- convene publishers, technologists, foundations and the public to create a system for exchanging small bits of content -- a sort of microaccounting system -- among multiple independent publishers. In Densmore's "InfoValet" system idea, public users would be able to choose from a plurality of information agents from which to open a one ID, one-bill account that would work to purchase information broadly.

Bill Densmore at 13:41, 23 April 2011

2011-04-23T13:41:10Z

← Older revision		Revision as of 13:41, 23 April 2011
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	== Synopsis of white paper==		==Synopsis of white paper==
			<hr>

	"From Paper to Persona: Managing Privacy and Information Overload; Sustaining Journalism in an Attention Age" suggests the Information Trust Association would -- within the limits of existing antitrust law -- convene publishers, technologists, foundations and the public to create a system for exchanging small bits of content -- a sort of microaccounting system -- among multiple independent publishers. In Densmore's "InfoValet" system idea, public users would be able to choose from a plurality of information agents from which to open a one ID, one-bill account that would work to purchase information broadly.		"From Paper to Persona: Managing Privacy and Information Overload; Sustaining Journalism in an Attention Age" suggests the Information Trust Association would -- within the limits of existing antitrust law -- convene publishers, technologists, foundations and the public to create a system for exchanging small bits of content -- a sort of microaccounting system -- among multiple independent publishers. In Densmore's "InfoValet" system idea, public users would be able to choose from a plurality of information agents from which to open a one ID, one-bill account that would work to purchase information broadly.
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	*The method, an open, [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/ four-party] architecture		*The method, an open, [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/ four-party] architecture
	*Guided by a non-government, public-benefit organization		*Guided by a non-government, public-benefit organization
	**Federated ~~authention~~		**Federated authentication
	**Web-compliant protocols for 'persona' info exchange		**Web-compliant protocols for 'persona' info exchange
	**~~Microaccount~~ of activity for period settlement		**Microaccounting of activity for period settlement

	==REFERENCE LINKS==		==REFERENCE LINKS==

Bill Densmore at 13:39, 23 April 2011

2011-04-23T13:39:34Z

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	In this role, Densmore writes, publishers will have to rely less on a mass-market advertising and undifferentiated markets, learning instead to understand and deliver the personalized information needs of individual users. This will require that each publisher be able make money referring their users to each others' content -- hence the need for the microaccounting and a [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/ four-party approach.]		In this role, Densmore writes, publishers will have to rely less on a mass-market advertising and undifferentiated markets, learning instead to understand and deliver the personalized information needs of individual users. This will require that each publisher be able make money referring their users to each others' content -- hence the need for the microaccounting and a [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/ four-party approach.]

			<H4>KEY POINTS</H4>

			*Old journalism is not sustainable on traditional ads alone
			*News organizations have to reinvent (or rediscover) the user relationship
			*No longer about print, now about managing 'personas'
			*Become [http://informationvalet.wordpress.com/2011/01/07/what-do-we-mean-by-valet-a-little-explanation/ 'infovalets'] -- curatorial information brokers/agents
			*Open a dialogue wtih users; respect and assist their privacy management
			*They will respond, trust and share (Rachel Mersey's argument)
			*Infovalets will help with personalization, privacy control
			*This requires a shared-user network, overlaying silos (see ppgs. 46-49 of [http://www.newshare.com/whitepaper.pdf white paper)]
			*Because no one 'infovalet' will meet all needs
			*First enable trust, then identity, then commerce
			*Trust and commerce door must swing both ways
			*The method, an open, [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/ four-party] architecture
			*Guided by a non-government, public-benefit organization
			**Federated authention
			**Web-compliant protocols for 'persona' info exchange
			**Microaccount of activity for period settlement

	==REFERENCE LINKS==		==REFERENCE LINKS==

Bill Densmore: /* KEY PREMISES */

2011-04-21T19:23:56Z

KEY PREMISES

← Older revision		Revision as of 19:23, 21 April 2011
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	=KEY PREMISES=		=KEY PREMISES=

	~~<big>~~"As the news and paper come unglued, what will pay for journalism in the new news ecosystem? Densmore's research leads to a landscape view, a set of four assertions and a hypothetical solution.		"As the news and paper come unglued, what will pay for journalism in the new news ecosystem? Densmore's research leads to a landscape view, a set of four assertions and a hypothetical solution.

	===Landscape view===		===1. Landscape view===

	An emerging Attention Economy is transforming the news business. It represents for the institutions which practice journalism a chance to survive beyond the era of mass-market advertising, by becoming “information valets” for their readers, viewers and users. Trust, access, identity and value are core issues, affecting convenience, privacy and personalization. In less than a decade, we have moved from a world of relative information scarcity -- access restricted by a variety of technical choke points -- such as presses -- to a world of such information abundance that the average user's challenge is not how to access information, or even how find it, but how to personalize, trust and make sense of it.		An emerging Attention Economy is transforming the news business. It represents for the institutions which practice journalism a chance to survive beyond the era of mass-market advertising, by becoming “information valets” for their readers, viewers and users. Trust, access, identity and value are core issues, affecting convenience, privacy and personalization. In less than a decade, we have moved from a world of relative information scarcity -- access restricted by a variety of technical choke points -- such as presses -- to a world of such information abundance that the average user's challenge is not how to access information, or even how find it, but how to personalize, trust and make sense of it.
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	The Internet as we know it today is not up to this task. It can be -- with a new, public-benefit initiative to create a shared-user network for trust, identity and information commerce.</big>		The Internet as we know it today is not up to this task. It can be -- with a new, public-benefit initiative to create a shared-user network for trust, identity and information commerce.</big>

	===Assertions===		===2. Assertions===

	After surveying the landscape for the news business, we might make these four assertions:		After surveying the landscape for the news business, we might make these four assertions:
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	*Marketers and content providers need a universal, neutral way to exchange value with each other and with consumers for this content and commercial messages.		*Marketers and content providers need a universal, neutral way to exchange value with each other and with consumers for this content and commercial messages.

	===Hypothesis===		===3. Hypothesis===

	*Stakeholders should organize a public-benefit consortium, probably nonprofit, to specify and govern a neutral, "one-pass" registration, authentication and event-logging infrastructure. Give a working title to this fourth party: The Information Trust Association.		*Stakeholders should organize a public-benefit consortium, probably nonprofit, to specify and govern a neutral, "one-pass" registration, authentication and event-logging infrastructure. Give a working title to this fourth party: The Information Trust Association.


	== Synopsis of white paper==		== Synopsis of white paper==
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	Densmore sees all this as necessary as news organizations switch from producing products -- newspapers and broadcasts -- to a service -- helping users to find the information -- in any venue – which they need to be informed, effective citizens.		Densmore sees all this as necessary as news organizations switch from producing products -- newspapers and broadcasts -- to a service -- helping users to find the information -- in any venue – which they need to be informed, effective citizens.

	In this role, Densmore writes, publishers will have to rely less on a mass-market advertising and undifferentiated markets, learning instead to understand and deliver the personalized information needs of individual users. This will require that each publisher be able make money referring their users to each others' content -- hence the need for the microaccounting.		In this role, Densmore writes, publishers will have to rely less on a mass-market advertising and undifferentiated markets, learning instead to understand and deliver the personalized information needs of individual users. This will require that each publisher be able make money referring their users to each others' content -- hence the need for the microaccounting and a [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/ four-party approach.]


	==REFERENCE LINKS==		==REFERENCE LINKS==

Bill Densmore: /* KEY PREMISES */

2011-04-21T19:20:32Z

KEY PREMISES

← Older revision		Revision as of 19:20, 21 April 2011
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	*Quick highlights of InfoValet Discovery Service beta effort at The Missourian (if time) -- 5 minutes		*Quick highlights of InfoValet Discovery Service beta effort at The Missourian (if time) -- 5 minutes
	<br>		<br>
	==KEY PREMISES==		=KEY PREMISES=

	<big>"As the news and paper come unglued, what will pay for journalism in the new news ecosystem? Densmore's research leads to a landscape view, a set of four assertions and a hypothetical solution.		<big>"As the news and paper come unglued, what will pay for journalism in the new news ecosystem? Densmore's research leads to a landscape view, a set of four assertions and a hypothetical solution.

Bill Densmore: /* Help plan research/action:Making the marketplace for privacy, trust, identity and information commerce */

2011-04-21T19:20:00Z

Help plan research/action:Making the marketplace for privacy, trust, identity and information commerce

← Older revision		Revision as of 19:20, 21 April 2011
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	The draft paper, starting with a two-page executive summary, is available as a download from:		The draft paper, starting with a two-page executive summary, is available as a download from:
	<b><ul><ul>		<b>
			<ul><ul>
	*http://www.newshare.com/whitepaper.pdf		*http://www.newshare.com/whitepaper.pdf
			</ul></ul>
	</b></big>		</b></big>
	<br~~></ul></ul~~>		<br>
	==Agenda/Schedule [http://www.rjionline.org/flash-server/stories/live-stream/index.php (watch live stream)]==		==Agenda/Schedule [http://www.rjionline.org/flash-server/stories/live-stream/index.php (watch live stream)]==

Bill Densmore: /* Help plan research/action:Making the marketplace for privacy, trust, identity and information commerce */

2011-04-21T19:19:26Z

Help plan research/action:Making the marketplace for privacy, trust, identity and information commerce

← Older revision		Revision as of 19:19, 21 April 2011
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	The draft paper, starting with a two-page executive summary, is available as a download from:		The draft paper, starting with a two-page executive summary, is available as a download from:
	<b>		<b><ul><ul>
	*http://www.newshare.com/whitepaper.pdf		*http://www.newshare.com/whitepaper.pdf
	</b></big>		</b></big>
	<br>		<br></ul></ul>
	==Agenda/Schedule [http://www.rjionline.org/flash-server/stories/live-stream/index.php (watch live stream)]==		==Agenda/Schedule [http://www.rjionline.org/flash-server/stories/live-stream/index.php (watch live stream)]==

Bill Densmore: /* A PART OF RJI INNOVATION WEEK: */

2011-04-21T19:18:58Z

A PART OF RJI INNOVATION WEEK:

← Older revision		Revision as of 19:18, 21 April 2011
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	=A PART OF [http://www.rjionline.org/events/stories/innovation-week/index.php RJI INNOVATION WEEK:]=		=A PART OF [http://www.rjionline.org/events/stories/innovation-week/index.php RJI INNOVATION WEEK:]=
	==''Wed., April 27, 9 a.m.-10:30 a.m. (CDT) Infovalet Project ~~Work Session~~: "From Paper to Persona"''==		==''Wed., April 27, 9 a.m.-10:30 a.m. (CDT) Infovalet Project work session: "From Paper to Persona"''==
	[[Image:Rji-whitepaper-cover-thumb.jpg\|350px\|thumb\|right\|http://www.papertopersona.org]]		[[Image:Rji-whitepaper-cover-thumb.jpg\|350px\|thumb\|right\|http://www.papertopersona.org]]

Bill Densmore: /* Help plan research/action:Making the marketplace for privacy, trust, identity and information commerce */

2011-04-21T19:18:26Z

Help plan research/action:Making the marketplace for privacy, trust, identity and information commerce

← Older revision		Revision as of 19:18, 21 April 2011
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	*http://www.newshare.com/whitepaper.pdf		*http://www.newshare.com/whitepaper.pdf
	</b></big>		</b></big>
			<br>
	==Agenda/Schedule [http://www.rjionline.org/flash-server/stories/live-stream/index.php (watch live stream)]==		==Agenda/Schedule [http://www.rjionline.org/flash-server/stories/live-stream/index.php (watch live stream)]==