Bill Densmore at 17:01, 29 October 2009

2009-10-29T17:01:06Z

← Older revision		Revision as of 17:01, 29 October 2009
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	Martin Langveld, of [http://www.circlabs.com CircLabs] comments:		Martin Langveld, of [http://www.circlabs.com CircLabs] comments:

	"The real paywall is going up around print with more papers upping single copy and subscription rates, plus cutting their perennial discounting of subscriptions. Also the metros have upped geographical tiers - the Globe up here went from 2.50 to 4.00 in the summer.		"The real paywall is going up around print with more papers upping single copy and subscription rates, plus cutting their perennial discounting of subscriptions. Also the metros have upped geographical tiers - the Globe in Brattleboro, Vt. here went from $2.50 to $4.00 on Sunday in the summer.

	"Which is all fine - print is now a niche, and people who want it should pay for their preference. This means any "protect print by charging online" strategy is bogus; online should never have a "paywall". The only online pricing ideas that make sense are (a) charges for truly unique niche content, and (b) variable pricing plans like Albert Sun's suggestion, in which there's a range of premium-priced packages with enhanced access and content features (while the vast majority of content remains free to the vast majority of readers).		"Which is all fine - print is now a niche, and people who want it should pay for their preference. This means any "protect print by charging online" strategy is bogus; online should never have a "paywall". The only online pricing ideas that make sense are (a) charges for truly unique niche content, and (b) variable pricing plans like Albert Sun's suggestion, in which there's a range of premium-priced packages with enhanced access and content features (while the vast majority of content remains free to the vast majority of readers).

	"The other things are: (a) online news needs reinvention in a way that vastly improves engagement (time spent), and (b) news/information publishers have the oppty to increase their ad rates in a major way through preference-oriented advertising, which is where Circulate comes in, of course."		"The other things are: (a) online news needs reinvention in a way that vastly improves engagement (time spent), and (b) news/information publishers have the oppty to increase their ad rates in a major way through preference-oriented advertising, which is where Circulate comes in, of course."

Bill Densmore: New page: Martin Langveld, of [http://www.circlabs.com CircLabs] comments: "The real paywall is going up around print with more papers upping single copy and subscription rates, plus cutting their...

2009-10-29T17:00:16Z

New page: Martin Langveld, of [http://www.circlabs.com CircLabs] comments: "The real paywall is going up around print with more papers upping single copy and subscription rates, plus cutting their...

New page

Martin Langveld, of [http://www.circlabs.com CircLabs] comments:

"The real paywall is going up around print with more papers upping single copy and subscription rates, plus cutting their perennial discounting of subscriptions. Also the metros have upped geographical tiers - the Globe up here went from 2.50 to 4.00 in the summer.

"Which is all fine - print is now a niche, and people who want it should pay for their preference. This means any "protect print by charging online" strategy is bogus; online should never have a "paywall". The only online pricing ideas that make sense are (a) charges for truly unique niche content, and (b) variable pricing plans like Albert Sun's suggestion, in which there's a range of premium-priced packages with enhanced access and content features (while the vast majority of content remains free to the vast majority of readers).

"The other things are: (a) online news needs reinvention in a way that vastly improves engagement (time spent), and (b) news/information publishers have the oppty to increase their ad rates in a major way through preference-oriented advertising, which is where Circulate comes in, of course."

Shorenstein-newspay-langeveld - Revision history

Bill Densmore at 17:01, 29 October 2009

Bill Densmore: New page: Martin Langveld, of [http://www.circlabs.com CircLabs] comments: "The real paywall is going up around print with more papers upping single copy and subscription rates, plus cutting their...