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*Mass markets splintering | *Mass markets splintering | ||
*Search advertising effective competitor | *Search advertising effective competitor | ||
*Classifieds done better on the web | *Classifieds have done better on the web | ||
*What sustains journalism in that environment | *What sustains journalism in that environment? | ||
==News as a service not a product== | ==News as a service not a product== | ||
*Helping user find access to info from anywhere | *Helping user find access on [http://www.pokerenfrancais.eu/ poker en ligne] to info from anywhere | ||
*Creating a conversation, community ... network | *Creating a conversation, community ... network | ||
*Not just about the story; smaller, larger remix | *Not just about the story; smaller, larger remix | ||
*The news social network | *The news social network | ||
*New concept: The "InfoValet" -- trusted advisor/broker | *New concept: The "InfoValet" -- trusted advisor/broker | ||
*But how to be rewarded | *But how to be rewarded? | ||
==Making the market for digital information -- HOW?== | ==Making the market for digital information -- HOW?== | ||
*Consumer user establishes account with InfoValet | *Consumer/user establishes account with InfoValet | ||
*Shares as much demographic, preference info as desired | *Shares as much demographic, preference info as desired | ||
*This information | *This information may be released by the user to multiple participating sites | ||
*Records of activity logged, aggregated to InfoValet, purged | *Records of activity logged, aggregated to InfoValet, purged | ||
*Establishes "shared-value network" for commerce, service | *Establishes "shared-value network" for commerce, service | ||
==Making the market for digital information -- ADVERTISING== | ==Making the market for digital information -- ADVERTISING== | ||
*Rewards for activities, viewing ads, sponsored material | *Rewards for activities, viewing ads, sponsored material | ||
**Example: The Ford Explorer PDF download | **Example: The Ford Explorer PDF download | ||
**Advertising network based on interest not inference | **Advertising network based on interest not inference | ||
**Higher CPMs for the news industry | **Higher CPMs for the news [http://www.essaywriters.net online jobs]industry | ||
**Consistent with Federal Trade Commission privacy guidlines | **Consistent with Federal Trade Commission privacy guidlines | ||
| Line 72: | Line 72: | ||
==How financed?== | ==How financed?== | ||
*RJI inclubated through Densmore | *RJI inclubated through Densmore 2008-2009 fellowship | ||
*JTA will give note to RJI/Mizzou, convertible to stock in IVSC | *JTA will give note to RJI/Mizzou, convertible to stock in IVSC | ||
*Plan for self funding of IVSC | *Plan for self-funding of IVSC | ||
*Among startup funding options for IVSC: | *Among startup funding options for IVSC: | ||
**Foundations (if formed as L3C), as program-related investment | **Foundations (if formed as L3C), as program-related investment | ||
**Strategic investors (who may be licensed/contract partners) | **Strategic investors (who may be licensed/contract partners) | ||
**Debt financing | **Debt financing | ||
**Equity stakeholders (nonvoting?) | **Equity stakeholders (nonvoting?) | ||
==Meeting goal== | ==Meeting goal== | ||
| Line 86: | Line 86: | ||
*Connects news with social network | *Connects news with social network | ||
*<i>Possibility</i> of dividends to JTA to support journalism | *<i>Possibility</i> of dividends to JTA to support journalism | ||
*Critical Internet framework guided by journalists | * [http://www.resumedocket.com/professional-level.html resume writing] | ||
*Critical Internet framework guided by journalists | |||
==How will it work?== | ==How will it work?== | ||
InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete. | *InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business. | ||
*APIs enable different applications to share data according to the framework specification. | |||
*The architecture of the ecosystem is distributed as much as possible (instead of being centralized). | |||
*Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device. | |||
APIs enable different applications to share data according to the framework specification. | *The user can then control the release of his information to other services, depending on the degree to which he trusts those services. | ||
Security is enhanced by decrypting user information on the user's machine | |||
Latest revision as of 08:41, 29 June 2011
The InfoValet Project -- Overview
Challenge: How to sustain values, purposes of journalism?
- Mass markets splintering
- Search advertising effective competitor
- Classifieds have done better on the web
- What sustains journalism in that environment?
News as a service not a product
- Helping user find access on poker en ligne to info from anywhere
- Creating a conversation, community ... network
- Not just about the story; smaller, larger remix
- The news social network
- New concept: The "InfoValet" -- trusted advisor/broker
- But how to be rewarded?
Making the market for digital information -- HOW?
- Consumer/user establishes account with InfoValet
- Shares as much demographic, preference info as desired
- This information may be released by the user to multiple participating sites
- Records of activity logged, aggregated to InfoValet, purged
- Establishes "shared-value network" for commerce, service
Making the market for digital information -- ADVERTISING
- Rewards for activities, viewing ads, sponsored material
- Example: The Ford Explorer PDF download
- Advertising network based on interest not inference
- Higher CPMs for the news online jobsindustry
- Consistent with Federal Trade Commission privacy guidlines
Making the market for digital information -- NEWS/CONTENT
- Shared-user network for news-oriented social interaction
- Subscription access to multiple websites (cable model)
- Access by time, or bundle
- Economic purchasing on a per-item basis (music, video, text)
- Enables "public radio model" too (Kachingle, others)
Benefits to consumers/users
- One account, one ID, one password, (one bill or reward)
- Personalized service over a network of sites
- Demographic privacy portable, trusted (no more crumbs everywhere)
- Rewards for sharing info (like the supermarket card)
- Access to "deep web," premium, personalized content
- Freedom of choice in picking InfoValets (unlike PayPal, etc.)
Benefits to other parties
- CONTENT PRODUCERS -- Free market for digital info
- Newspapers / magazines
- Music, video, entertainment
- Speciality publishers
- 'USER OWNERS' -- Share yet maintain ownership of user base
- Newspapers/magazines
- Google, Yahoo, PayPal, Amazon
- Banks, affinity groups
- Other namespace companies (travel, sports, retail)
Adoption strategy: Journalism Trust Association
- Started with Dec. 3-5 "Blueprint" to frame issues
- Non-stock, non-profit JTA guides early years
- Non-competitive ownership, trusted control
- "Founding members" advise early decisions
- Broadly representative board gradually enlarged
- Controlling owner of InfoValet Service Corp.
InfoValet Service Corp. -- Convenor, integrator
- For profit LLC or L3C / controlled by JTA
- Convenes industry around specific system
- Makes/enforces rules for use of InfoValet logo/service
- Integrates, contracts with advertising, tech, financial-service pieces
- Any profits dividended to JTA and other stakeholders
- Possibly transaction fees, license fees
How financed?
- RJI inclubated through Densmore 2008-2009 fellowship
- JTA will give note to RJI/Mizzou, convertible to stock in IVSC
- Plan for self-funding of IVSC
- Among startup funding options for IVSC:
- Foundations (if formed as L3C), as program-related investment
- Strategic investors (who may be licensed/contract partners)
- Debt financing
- Equity stakeholders (nonvoting?)
Meeting goal
- New business for news organizations
- New ecosystem for news aggregation, customization, sharing
- Connects news with social network
- Possibility of dividends to JTA to support journalism
- resume writing
- Critical Internet framework guided by journalists
How will it work?
- InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete for business.
- APIs enable different applications to share data according to the framework specification.
- The architecture of the ecosystem is distributed as much as possible (instead of being centralized).
- Security is enhanced by decrypting user information only on the user's most-trusted service provider or the user's machine/device.
- The user can then control the release of his information to other services, depending on the degree to which he trusts those services.
