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== Building collaboration model for mass and hyperlocal media ==
== Building collaboration model for mass and hyperlocal media ==


Working from the image pictured on this page, here's a first attempt at organizing the notes from our session on Sunday, Jan. 10, 2010, into the beginnings of a business model. Please jump in with corrections and clarifications.


Let's start with '''hyperlocal media''', generally defined as geographically local and engaged in their community:


Will add notes soon. Here's a link to the ongoing discussion on [http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers&discussionID=12140307&gid=2645144&commentID=10273809&trk=view_disc LinkedIn]. - Dale
'''Strengths'''
* Geographically local and engaged
* Community voice (Voice of the community?)
* Can gather the local agenda
* Catalyst for civic discussion
* Built with sweat equity (owners are invested in its success)
* It's a new audience that may not be using mass media as frequently (or at all)
* Have a face-to-face, personal relationship with the audience
* They have heart and many do it for love
* First responder on local news
*
 
'''Weaknesses'''
* Distribution and marketing
* Shallow pockets
* Need to build credibility
* ...
 
Mass media, loosely defined as geographically diverse, with a mass audience
 
'''Strengths'''
* Has a broad focus and has the resources to provide context
* Distribution
* Credibility
* Good at trend spotting
* Has strong (but threatened) revenue streams
 
'''Weaknesses'''
* Locally disconnected
* Can't be everywhere at once
* Limited resources
* Pressure to please stockholders
* ...
 
 
 
 
 
Opportunities for mass media and hyperlocal sites to work together
 
 
Here's a link to the ongoing discussion on [http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers&discussionID=12140307&gid=2645144&commentID=10273809&trk=view_disc LinkedIn]. - Dale

Revision as of 03:47, 21 January 2010

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Building collaboration model for mass and hyperlocal media

Working from the image pictured on this page, here's a first attempt at organizing the notes from our session on Sunday, Jan. 10, 2010, into the beginnings of a business model. Please jump in with corrections and clarifications.

Let's start with hyperlocal media, generally defined as geographically local and engaged in their community:

Strengths

  • Geographically local and engaged
  • Community voice (Voice of the community?)
  • Can gather the local agenda
  • Catalyst for civic discussion
  • Built with sweat equity (owners are invested in its success)
  • It's a new audience that may not be using mass media as frequently (or at all)
  • Have a face-to-face, personal relationship with the audience
  • They have heart and many do it for love
  • First responder on local news

Weaknesses

  • Distribution and marketing
  • Shallow pockets
  • Need to build credibility
  • ...

Mass media, loosely defined as geographically diverse, with a mass audience

Strengths

  • Has a broad focus and has the resources to provide context
  • Distribution
  • Credibility
  • Good at trend spotting
  • Has strong (but threatened) revenue streams

Weaknesses

  • Locally disconnected
  • Can't be everywhere at once
  • Limited resources
  • Pressure to please stockholders
  • ...



Opportunities for mass media and hyperlocal sites to work together


Here's a link to the ongoing discussion on LinkedIn. - Dale

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