Blueprint-next-step-task-areas

Next-step task areas for IVP collaborators

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Here are six task areas for Information Valet Project collaborators, and bullet-point tasks within each. (Collaborators please add to/edit this list by using the wiki edit function. Click on the tab at the top of page and remember to click on "Save page" tab when done editing)

Legal/corporate form/governance

• Five case studies – Bluetooth, OPA, NCN, formed/benefits
• Creating entity to own patents/etc. licensing, or just series of relationships is there an entity or a series of relationships; is there IP that needs to reside someplace or is it contractual trust relationships among content aggregators; maybe both.
• Payment guarantees and liabilities –- who bears
• Profit or nonprofit organization?
• Should this be trade association to mitigate all the legal/liability issues?
• What is hte governance? How are decisions made about who gets admitted? Participation rules?

Marketing

• Concept needs a marketing-requirements document
• How to launch with a significant network in place
• Is this marketed B-to-B or B-to-C or both? In what sequence?
• Define what the rewards system is for the users
• What are the terms –- name of agent (news organization) vs. name of the operating service.
• How to position the news organization as a information repository handler

Advertising

• How does IVP facilitate role of advertising by moving money around ecosystem
• Might just be revenue generation – is “advertising” too limiting term?
• Revenue generation through advertising or other business models
• How to get money in hands of people who create content other than subscriptions

Support of Content

• Determine what types of content are going to be involved: Examples: News, academic, medical, legal, other trade/niche, music, audio, video/movies, self-help, games, databases, other multimedia?
• Is a standard metada protocol required?
• How and if we price it / per item / by subscription / something else? To market?
• Who is going to provide content? Traditional media? Individuals? Both?
• Identify early adopters
• Is this processing of content (service) rather than owning content (product)?
• Who owns content? Community? Proprietary?
• Identify topic areas no one has claimed yet
• Who does the filter? Is the IV Service a filter, or a neutral pipe?
• Pricing by article, subject, domain, phrase, concept?
• What is role of traditional journalism?
• Support variable pricing based on time, market, user metrics?

Privacy/demographics/identity

• Use/ownership/custodianship of privacy information
• What will people exchange for their privacy?
• Need a framework for rules, like OECD guidelines
• Stress transparency
• Rules for exchange/repurposing of information
• Rules about use of information collected in service; what if companies go out of business; is information asset of company; better to do it the way money is treated. Money always belongs to individual.
• Literature review on ownership of identify; opportunities and liabilities of being “custodians” of peoples’ personal information. Is there a core of information that can’t be traded/sold?
• Law firm representing custodians of personal information. Legal discussion as detailed as technical; hard to bridge two worlds. (39 states security notice breach laws) IDEA.

Business models/financial

• Credit/risk issues
• How does the economic status of user affect access?
• Do we need a virtual "public library" aspect?
• Market pricing -- scale of network will determine its value
• Figure out staging: How cait be started in a very simply way right now?
• Can charge/no charge and reward cases be an option of the local InfoValet provider?
• Flesh out VRM vs. CRM approach which still works for vendors
• Recognize that advertising is content too because it attracts readers -- e.g., Craig's list

Technology/IP rights

• Are there any patent issues?
• Who owns an unique intellectual property created?