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New page: ==Challenge: How to sustain values, purposes of journalism?== *Mass markets splintering *Search advertising effective competitor *Classifieds done better on the web *What sustains journ... |
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==Challenge: How to sustain values, purposes of journalism?== | ==Challenge: How to sustain values, purposes of journalism?== | ||
*Mass markets splintering | *Mass markets splintering | ||
| Line 14: | Line 13: | ||
*But how to be rewarded | *But how to be rewarded | ||
==Making the market for digital information== | ==Making the market for digital information -- HOW?== | ||
*Consumer user establishes account with InfoValet | *Consumer user establishes account with InfoValet | ||
*Shares as much demographic, preference info as desired | *Shares as much demographic, preference info as desired | ||
*This information shared among multiple participating sites | *This information shared among multiple participating sites | ||
* | *Records of activity logged, aggregated to InfoValet, purged | ||
*Establishes "shared-value network" for commerce, service | |||
==Making the market for digital information -- ADVERTISING== | |||
*Rewards for activities, viewing ads, sponsored material | |||
**Example: The Ford Explorer PDF download | **Example: The Ford Explorer PDF download | ||
**Advertising network based on interest not inference | **Advertising network based on interest not inference | ||
* | **Higher CPMs for the news industry | ||
**Consistent with Federal Trade Commission privacy guidlines | |||
==Making the market for digital information -- NEWS/CONTENT== | |||
*Shared-user network for news-oriented social interaction | |||
*Subscription access to multiple websites (cable model) | |||
**Access by time, or bundle | **Access by time, or bundle | ||
**Economic purchasing on a per-item basis (music, video, text) | **Economic purchasing on a per-item basis (music, video, text) | ||
*Enables "public radio model" too (Kachingle, others) | |||
==Benefits to consumers/users== | |||
*One account, one ID, one password, (one bill or reward) | |||
*Personalized service over a network of sites | |||
*Demographic privacy portable, trusted (no more crumbs everywhere) | |||
*Rewards for sharing info (like the supermarket card) | |||
*Access to "deep web," premium, personalized content | |||
*Freedom of choice in picking InfoValets (unlike PayPal, etc.) | |||
==Adoption strategy: Journalism Trust Association== | |||
*Non-stock, non-profit JTA guides early years | |||
*Non-competitive ownership, trusted control | |||
*"Founding members" advise early decisions | |||
*Broadly representative board gradually enlarged | |||
*Controlling owner of InfoValet Service Corp. | |||
==InfoValet Service Corp. -- Convenor, integrator== | |||
*For profit LLC or L3C / controlled by JTA | |||
*Convenes industry around specific system | |||
*Makes/enforces rules for use of InfoValet logo/service | |||
Revision as of 00:08, 17 March 2009
Challenge: How to sustain values, purposes of journalism?
- Mass markets splintering
- Search advertising effective competitor
- Classifieds done better on the web
- What sustains journalism in that environment
News as a service not a product
- Helping user find access to info from anywhere
- Creating a conversation, community ... network
- Not just about the story; smaller, larger remix
- The news social network
- New concept: The "InfoValet" -- trusted advisor/broker
- But how to be rewarded
Making the market for digital information -- HOW?
- Consumer user establishes account with InfoValet
- Shares as much demographic, preference info as desired
- This information shared among multiple participating sites
- Records of activity logged, aggregated to InfoValet, purged
- Establishes "shared-value network" for commerce, service
Making the market for digital information -- ADVERTISING
- Rewards for activities, viewing ads, sponsored material
- Example: The Ford Explorer PDF download
- Advertising network based on interest not inference
- Higher CPMs for the news industry
- Consistent with Federal Trade Commission privacy guidlines
Making the market for digital information -- NEWS/CONTENT
- Shared-user network for news-oriented social interaction
- Subscription access to multiple websites (cable model)
- Access by time, or bundle
- Economic purchasing on a per-item basis (music, video, text)
- Enables "public radio model" too (Kachingle, others)
Benefits to consumers/users
- One account, one ID, one password, (one bill or reward)
- Personalized service over a network of sites
- Demographic privacy portable, trusted (no more crumbs everywhere)
- Rewards for sharing info (like the supermarket card)
- Access to "deep web," premium, personalized content
- Freedom of choice in picking InfoValets (unlike PayPal, etc.)
Adoption strategy: Journalism Trust Association
- Non-stock, non-profit JTA guides early years
- Non-competitive ownership, trusted control
- "Founding members" advise early decisions
- Broadly representative board gradually enlarged
- Controlling owner of InfoValet Service Corp.
InfoValet Service Corp. -- Convenor, integrator
- For profit LLC or L3C / controlled by JTA
- Convenes industry around specific system
- Makes/enforces rules for use of InfoValet logo/service
