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<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
=<b>Blueprinting the Information Valet Economy</b>=
=<b>Blueprinting the Information Valet Economy</b>=
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===
===Building a collaborative, shared-user network<br><br>
A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
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<h4>Watch or participate in a summit to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. <UL><UL>
<h4>Watch or participate in a summit to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. <UL><UL>


*-- [http://newshare.com/wiki/index.php/Blueprint-resources HOW TO PARTICIPATE VIA STREAMS, CHAT AND EMAIL]
*-- [http://newshare.com/wiki/index.php/Blueprint-resources PRE-EVENT RESOURCES]
*-- [http://newshare.com/wiki/index.php/ivp-about LEARN ABOUT THE INFOVALET PROJECT]
*-- [http://newshare.com/wiki/index.php/ivp-about LEARN ABOUT THE INFOVALET PROJECT]
*-- [http://www.informationvalet.org FOLLOW THE LIVE BLOG by Emily Sussman]
*-- [http://www.informationvalet.org THE LIVE BLOG by Emily Sussman]
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S ON THE GROUND IN COLUMBIA]
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO PARTICIPATED COLUMBIA]
*-- [http://densmore.newshare.com/wiki/index.php/blueprint-program  THE PROGRAM/SCHEDULE]
*-- [http://densmore.newshare.com/wiki/index.php/blueprint-program  THE PROGRAM/SCHEDULE]
*-- [http://search.twitter.com/search?q=%23infovalet FOLLOW THE TWITTER TAG]  
*-- [http://search.twitter.com/search?q=%23infovalet REVIEW THE TWITTER SREAM]  
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS]</UL></UL>
*-- [http://densmore.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS]</UL></UL>
</h4>
</h4>
<hr>
<hr>


=YOU'RE INVITED TO PARTICIPATE=
=THE BACKGROUND=
<H3>Please join us on the web Dec. 3-5 at one of the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism schools] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3>
<H3>oN Dec. 3-5, 2008 the [http://rji.missouri.edu/vision-and-mission/index.php Donald. W. Reynolds Journalism Institute (RJI)] hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the [http://www.informationvalet.org Information Valet Project.] . . . . [http://www.newshare.com/ivp-flyer.pdf (ORIGINAL FLYER ANNOUNCEMENT--PDF)] . . .  
<hr>[http://www.newshare.com/ivp-flyer.pdf DOWNLOAD 2-PAGE FLYER (PDF)] . . . [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ WHERE WE'RE MEETING (slide show)]<hr>


You're invited to help with "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.
Meeting in the new [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ RJI Smith Forum and adjacent meeting spaces], some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.


==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==
==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==
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[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]
[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]
[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]
 
==WHAT TO EXPECT==
 
A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.
 
On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.
 
==WHO SHOULD PARTICIPATE==
 
If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."
 
[http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/ VIEW ADDITIONAL PHOTOS] . . . [http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/show SLIDE SHOW VERSION]
[http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/ VIEW ADDITIONAL PHOTOS] . . . [http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/show SLIDE SHOW VERSION]


==TWO LEVELS OF PARTICIPATION==
<hr>
<ul><ul>
*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn.
<br>
*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult.
 
 
</ul></ul><br>
 
==WHY NOW?==
[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]
Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people. 
 
When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.
 
Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation.  But we now know there are some missing pieces:
<ul><ul>
<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites.
 
<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience.
 
<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br>
</ul></ul>
 
==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==
The technologists would call this federated authentication coupled with a four-party commerce network.  We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]
 
 
For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.
 
==TAKE CHARGE OF DISRUPTION==
 
[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]
 
If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.
 
In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . .  and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.
 
As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.
 
You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again.  But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.
 
==COSTS==


We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only):
*"Founding Collaborator" -- $95.00 -- If you received an email invitation before Oct. 16
*"Project Collaborator" --  $145.00 -- If you plan an active, ongoing role
*"Regular Participant" --  $185.00 -- If you're interested enough to come but not sure after that
<hr>
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-program  THE PROGRAM/SCHEDULE] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-program  THE PROGRAM/SCHEDULE] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .  
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .

Revision as of 21:26, 6 December 2008

[The Information Valet Project]
View all photos by Josh

PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION

Blueprinting the Information Valet Economy

===Building a collaborative, shared-user network

A wrapup of the December 3-5, 2008 summit at the
Donald W. Reynolds Journalism Institute
Columbia, Missouri===

RJI PICTURED
THE RJI VISION

Watch or participate in a summit to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation.

THE BACKGROUND

oN Dec. 3-5, 2008 the Donald. W. Reynolds Journalism Institute (RJI) hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the Information Valet Project. . . . . (ORIGINAL FLYER ANNOUNCEMENT--PDF) . . . Meeting in the new RJI Smith Forum and adjacent meeting spaces, some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.

WHY IS 'BLUEPRINT' NEEDED? (WATCH VIDEO)

The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.

  • Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
  • The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.

.

LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK . . . READ THE INFORMATION VALET PROJECT BLOG . . . . SUBSCRIBE TO OUR RSS FEED

Break-out rooms
Forum-style discussions
Small-group collaboration

VIEW ADDITIONAL PHOTOS . . . SLIDE SHOW VERSION

THE PROGRAM/SCHEDULE . . . LODGING . . . TRAVEL . . .

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